Brevo
4.4 AI 邮件与生命周期营销
Multichannel marketing platform (email, SMS, WhatsApp) priced by sends, not contacts — with Aura AI built in.
免费版 · $9/mo 访问 ↗
Mailchimp
AI 邮件与生命周期营销 4.4 /5 MaxAEO 评分
The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.
速览
Mailchimp is best for small businesses. It offers a free tier, with paid plans from $13/mo. Its standout strength is generative AI and content optimizer built into the editor; the main trade-off is contact-based pricing scales quickly and counts non-subscribed contacts. Top alternatives: Brevo and MailerLite.
评分方法 编辑独立，排名不接受付费
定价
免费版 · $13/mo
免费版
有
评分
4.4 /5
定价为撰文时（2026 年 6 月）信息，可能变动，请以官网为准。 · 数据核实于 2026-06-03
定价方案
| 方案 | 价格 | 亮点 |
|---|---|---|
| Free | $0 | Up to 250 contacts, basic email & 1 audience |
| Essentials | $13/mo | Intro rate (first 12 months); scheduling, A/B testing, basic automation |
| Standard | $20/mo | Intro rate; automations, personalization, Content Optimizer & send-time |
| Premium | $350/mo | Intro rate; advanced tools, priority support, built for teams |
定价以官网为准（信息截至 2026-06-03）。
最适合
Small businesses Ecommerce stores Multichannel marketers Teams wanting an all-in-one suite
为什么推荐
Mailchimp is the most recognizable email marketing platform and a safe all-in-one starting point for small businesses, with a permanent free plan and generative AI (Intuit Assist, Write with AI, Content Optimizer) built into the campaign editor. It covers email, automation, basic multichannel, and reporting in one suite. Its breadth and learning resources make it the default first ESP for many SMBs, with the caveat that contact-based pricing scales noticeably as lists grow.
我们的观察
Mailchimp remains the most frictionless on-ramp for an SMB sending its first campaigns — the template ecosystem and Intuit Assist in the editor lower the bar a lot. Two honest caveats surfaced while verifying: the public prices ($13/$20/$350) are explicitly '/mo for 12 months' intro rates and the regular renewal price isn't shown, and contact-based billing counts contacts (including non-subscribed), so the bill climbs as your audience grows. Strong for getting started; price it as a growing commitment, not a flat rate.
核心场景
- Send newsletters and automated customer journeys from one suite
- Draft and rewrite email copy with generative AI in the editor
- Optimize send time and day from historical engagement
- Build predictive segments to target likely buyers
- Run basic multichannel campaigns (email, social, landing pages)
集成
Shopify WooCommerce Canva Zapier Square Wix Squarespace Stripe Salesforce WordPress
优点
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
缺点
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
选型时重点对比
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
Mailchimp 的替代品
MailerLite
4.6 AI 邮件与生命周期营销
Simple, affordable email marketing for creators and small businesses, with an AI writing assistant and smart sending.
免费版 · $10/mo 访问 ↗
ActiveCampaign
4.4 AI 邮件与生命周期营销
Powerful marketing automation and a light CRM, with predictive sending and an AI automation builder.
$19/mo 访问 ↗
常见问题
Mailchimp 有免费套餐吗？
Yes — a permanent free plan up to 250 contacts with 1 audience, then Essentials starts at $13/mo. Note that the published prices ($13/$20/$350) are 12-month intro rates; the regular renewal price is higher and not shown upfront.
Mailchimp 是按订阅人数还是按全部联系人计费？
By contacts — and its contact count includes non-subscribed contacts, so the bill scales as your audience grows, not just your active subscriber list. Plan tiers step up with both contact count and feature needs.
Mailchimp 多少钱？
Mailchimp starts at $13/mo. A free tier is available to start.
Mailchimp 最适合谁用？
Mailchimp is best for Small businesses, Ecommerce stores, Multichannel marketers. A typical use: send newsletters and automated customer journeys from one suite.
Mailchimp 有哪些替代品？
Top Mailchimp alternatives include Brevo, MailerLite, ActiveCampaign — compare them on features, pricing, and best-fit use case.
Mailchimp 值得用吗？
Generative AI and content optimizer built into the editor, though contact-based pricing scales quickly and counts non-subscribed contacts. It is a strong fit for small businesses.
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