Mailchimp
4.4 AI 邮件与生命周期营销
The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.
免费版 · $13/mo 访问 ↗
Brevo
AI 邮件与生命周期营销 4.4 /5 MaxAEO 评分
Multichannel marketing platform (email, SMS, WhatsApp) priced by sends, not contacts — with Aura AI built in.
速览
Brevo is best for small & midsize businesses. It offers a free tier, with paid plans from $9/mo. Its standout strength is volume-based pricing keeps large contact lists affordable; the main trade-off is entry tiers cap monthly sends, so high-volume senders upgrade fast. Top alternatives: Mailchimp and MailerLite.
评分方法 编辑独立，排名不接受付费
定价
免费版 · $9/mo
免费版
有
评分
4.4 /5
定价为撰文时（2026 年 6 月）信息，可能变动，请以官网为准。 · 数据核实于 2026-06-03
定价方案
| 方案 | 价格 | 亮点 |
|---|---|---|
| Free | $0 | ~300 emails/day, unlimited contacts, AI content generation |
| Starter | $9/mo | From 5,000 emails/mo, no daily limit, basic reporting |
| Business | Volume-based | Automation, A/B testing, AI send-time & segmentation |
| Enterprise | Custom | SSO/SAML, sub-accounts, dedicated IP, AI Data Analyst |
定价以官网为准（信息截至 2026-06-03）。
最适合
Small & midsize businesses Solopreneurs starting on a free plan Multichannel marketers (email + SMS + WhatsApp) Teams wanting volume-based pricing
为什么推荐
Brevo (formerly Sendinblue) stands out by pricing on email volume instead of contact count, so businesses with large lists but moderate send frequency can keep costs low. It spans email, SMS, and WhatsApp with a light CRM, and layers in Aura AI for content generation, send-time optimization, segmentation, and a natural-language data analyst. The permanent free tier and $9 entry plan make it one of the most accessible multichannel platforms for SMBs.
我们的观察
Brevo's pricing-by-send-volume (rather than per contact) is the genuinely differentiating choice here — if you sit on a big list but email it occasionally, it's far cheaper than contact-based ESPs. The flip side showed up immediately in the limits: the free tier is ~300 emails/day and the $9 Starter is 5,000/month, so frequent senders climb tiers fast. Best read as the value-and-multichannel pick (email + SMS + WhatsApp) for SMBs who watch cost per send.
核心场景
- Send email, SMS, and WhatsApp campaigns from one platform
- Generate email copy and subject lines with the AI content generator
- Automate send time per contact with AI optimization
- Build behavior-based segments with Aura AI
- Ask data questions in natural language with the AI Data Analyst
集成
Shopify WooCommerce WordPress Salesforce Magento Wix Stripe PayPal Google Analytics Zapier
优点
- Volume-based pricing keeps large contact lists affordable
- True multichannel: email, SMS, and WhatsApp with a light CRM
- Aura AI covers content, send-time, segmentation, and analytics
缺点
- Entry tiers cap monthly sends, so high-volume senders upgrade fast
- Some AI and advanced features are reserved for higher tiers
选型时重点对比
- Priced by email volume rather than contact count — store large lists cheaply
- Email, SMS, and WhatsApp plus a light CRM in one platform
- Entry send limits are tight, so heavy senders move up tiers quickly
Brevo 的替代品
MailerLite
4.6 AI 邮件与生命周期营销
Simple, affordable email marketing for creators and small businesses, with an AI writing assistant and smart sending.
免费版 · $10/mo 访问 ↗
ActiveCampaign
4.4 AI 邮件与生命周期营销
Powerful marketing automation and a light CRM, with predictive sending and an AI automation builder.
$19/mo 访问 ↗
常见问题
Brevo 是按联系人还是按发信量计费？
By email send volume, not contact count — so you can store large lists cheaply and pay for what you send. The free tier allows ~300 emails/day, and the $9/mo Starter removes the daily limit with 5,000 emails/month, so frequent senders move up tiers as volume grows.
Brevo 支持哪些渠道？
Brevo is multichannel: email, SMS, and WhatsApp from one platform, plus a light built-in CRM. Its Aura AI adds content generation, send-time optimization, and segmentation, with a natural-language data analyst on higher tiers.
Brevo 多少钱？
Brevo starts at $9/mo. A free tier is available to start.
Brevo 最适合谁用？
Brevo is best for Small & midsize businesses, Solopreneurs starting on a free plan, Multichannel marketers (email + SMS + WhatsApp). A typical use: send email, SMS, and WhatsApp campaigns from one platform.
Brevo 有哪些替代品？
Top Brevo alternatives include Mailchimp, MailerLite, ActiveCampaign — compare them on features, pricing, and best-fit use case.
Brevo 值得用吗？
Volume-based pricing keeps large contact lists affordable, though entry tiers cap monthly sends, so high-volume senders upgrade fast. It is a strong fit for small & midsize businesses.
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