Brevo vs MailerLite
Brevo 和 MailerLite 怎么选？下面从定价、功能和适用场景逐项对比。
Brevo 与 MailerLite 怎么选？Brevo 更适合 Small & midsize businesses（免费版起，付费 $9/mo）；MailerLite 更适合 Solopreneurs（免费版起，付费 $10/mo）。两者同属一类，按你的核心场景与预算选即可。
| Brevo | MailerLite | |
|---|---|---|
| 类目 | AI 邮件与生命周期营销 | AI 邮件与生命周期营销 |
| 最适合 | Small & midsize businesses、Solopreneurs starting on a free plan | Solopreneurs、Small businesses |
| 核心场景 | Send email, SMS, and WhatsApp campaigns from one platform | Send newsletters and automations with a clean drag-and-drop editor |
| 起步价 | 免费版 · $9/mo | 免费版 · $10/mo |
| 免费版 | 有 | 有 |
| 评分 | 4.4 | 4.6 |
怎么选
选 Brevo，如果你…
- Small & midsize businesses
- Solopreneurs starting on a free plan
- Multichannel marketers (email + SMS + WhatsApp)
亮点： Priced by email volume rather than contact count — store large lists cheaply
选 MailerLite，如果你…
- Solopreneurs
- Small businesses
- Creators and authors
亮点： Known for simplicity and value over feature breadth
优缺点并排看
Brevo
优点
- Volume-based pricing keeps large contact lists affordable
- True multichannel: email, SMS, and WhatsApp with a light CRM
- Aura AI covers content, send-time, segmentation, and analytics
缺点
- Entry tiers cap monthly sends, so high-volume senders upgrade fast
- Some AI and advanced features are reserved for higher tiers
MailerLite
优点
- Clean, easy editor with a genuinely generous free plan
- Low entry price and strong value for creators and SMBs
- Bundles websites, landing pages, and digital-product sales
缺点
- Advanced automation, AI writing, and smart sending require the higher tier
- Free plan's 24/7 live support is limited to the first 14 days
选型时重点对比的维度
定价之外，Brevo 与 MailerLite 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- Priced by email volume rather than contact count — store large lists cheaply
- Email, SMS, and WhatsApp plus a light CRM in one platform
- Entry send limits are tight, so heavy senders move up tiers quickly
- Known for simplicity and value over feature breadth
- Generous free tier (12,000 emails/mo) and low entry price
- Advanced automation, AI writing, and smart sending sit on higher tiers
结论
MailerLite 评分更高（4.6/5 vs 4.4/5）；Brevo 起步价更低（$9/mo vs $10/mo）。 Brevo 为 Small & midsize businesses、Solopreneurs starting on a free plan 而生；MailerLite 更适合 Solopreneurs、Small businesses。两者同属AI 邮件与生命周期营销，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
Brevo 和 MailerLite 有什么区别？
两者同属AI 邮件与生命周期营销。Brevo 更适合 Small & midsize businesses，MailerLite 更适合 Solopreneurs，按你的核心场景选即可。
Brevo 和 MailerLite 哪个更便宜？
Brevo 起步更便宜（$9/mo vs $10/mo），且 Brevo 提供免费版可先试。
我该选 Brevo 还是 MailerLite？
如果你的优先级是 Small & midsize businesses，选 Brevo；如果更看重 Solopreneurs，选 MailerLite。两者都很扎实，最终取决于你的具体场景而非单一评分。
相关对比
浏览更多工具
想知道你的品牌在 AI 搜索里的表现？
用 MaxAEO 免费诊断品牌在 ChatGPT、Gemini、Perplexity、Claude 等 AI 平台的提及率、排名与情感。
免费 AI 可见性报告