Brevo vs Mailchimp
Brevo 和 Mailchimp 怎么选？下面从定价、功能和适用场景逐项对比。
Brevo 与 Mailchimp 怎么选？Brevo 更适合 Small & midsize businesses（免费版起，付费 $9/mo）；Mailchimp 更适合 Small businesses（免费版起，付费 $13/mo）。两者同属一类，按你的核心场景与预算选即可。
| Brevo | Mailchimp | |
|---|---|---|
| 类目 | AI 邮件与生命周期营销 | AI 邮件与生命周期营销 |
| 最适合 | Small & midsize businesses、Solopreneurs starting on a free plan | Small businesses、Ecommerce stores |
| 核心场景 | Send email, SMS, and WhatsApp campaigns from one platform | Send newsletters and automated customer journeys from one suite |
| 起步价 | 免费版 · $9/mo | 免费版 · $13/mo |
| 免费版 | 有 | 有 |
| 评分 | 4.4 | 4.4 |
怎么选
选 Brevo，如果你…
- Small & midsize businesses
- Solopreneurs starting on a free plan
- Multichannel marketers (email + SMS + WhatsApp)
亮点： Priced by email volume rather than contact count — store large lists cheaply
选 Mailchimp，如果你…
- Small businesses
- Ecommerce stores
- Multichannel marketers
亮点： Broadest brand recognition and template/onboarding ecosystem for SMBs
优缺点并排看
Brevo
优点
- Volume-based pricing keeps large contact lists affordable
- True multichannel: email, SMS, and WhatsApp with a light CRM
- Aura AI covers content, send-time, segmentation, and analytics
缺点
- Entry tiers cap monthly sends, so high-volume senders upgrade fast
- Some AI and advanced features are reserved for higher tiers
Mailchimp
优点
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
缺点
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
选型时重点对比的维度
定价之外，Brevo 与 Mailchimp 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- Priced by email volume rather than contact count — store large lists cheaply
- Email, SMS, and WhatsApp plus a light CRM in one platform
- Entry send limits are tight, so heavy senders move up tiers quickly
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
结论
两者在我们的评分中同为 4.4/5；Brevo 起步价更低（$9/mo vs $13/mo）。 Brevo 为 Small & midsize businesses、Solopreneurs starting on a free plan 而生；Mailchimp 更适合 Small businesses、Ecommerce stores。两者同属AI 邮件与生命周期营销，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
Brevo 和 Mailchimp 有什么区别？
两者同属AI 邮件与生命周期营销。Brevo 更适合 Small & midsize businesses，Mailchimp 更适合 Small businesses，按你的核心场景选即可。
Brevo 和 Mailchimp 哪个更便宜？
Brevo 起步更便宜（$9/mo vs $13/mo），且 Brevo 提供免费版可先试。
我该选 Brevo 还是 Mailchimp？
如果你的优先级是 Small & midsize businesses，选 Brevo；如果更看重 Small businesses，选 Mailchimp。两者都很扎实，最终取决于你的具体场景而非单一评分。
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