Brevo
4.4 AI 邮件与生命周期营销
Multichannel marketing platform (email, SMS, WhatsApp) priced by sends, not contacts — with Aura AI built in.
免费版 · $9/mo 访问 ↗
ActiveCampaign
AI 邮件与生命周期营销 4.4 /5 MaxAEO 评分
Powerful marketing automation and a light CRM, with predictive sending and an AI automation builder.
速览
ActiveCampaign is best for SMBs serious about automation. It offers paid plans from $19/mo. Its standout strength is deep, flexible automation builder with predictive AI; the main trade-off is no free plan and a steeper learning curve than basic ESPs. Top alternatives: Brevo and Mailchimp.
评分方法 编辑独立，排名不接受付费
定价
$19/mo
免费版
无
评分
4.4 /5
定价为撰文时（2026 年 6 月）信息，可能变动，请以官网为准。 · 数据核实于 2026-06-03
定价方案
| 方案 | 价格 | 亮点 |
|---|---|---|
| Starter | $19/mo | Email marketing, limited automation, 1 user (at 1,000 contacts) |
| Plus | $59/mo | Unlimited automation actions, CRM & ecommerce integrations |
| Pro | $89/mo | Predictive sending, advanced segmentation, attribution |
| Enterprise | $159/mo | Premium segmentation, custom objects, SSO, dedicated team |
定价以官网为准（信息截至 2026-06-03）。
最适合
SMBs serious about automation Ecommerce & retail SaaS and tech companies Teams wanting automation + CRM
为什么推荐
ActiveCampaign is the go-to for SMBs that have outgrown basic newsletters and want serious marketing automation — branching workflows, predictive sending, win probability, and AI content generation — paired with a built-in CRM. It integrates deeply with ecommerce and 1,000+ apps. The tradeoff is complexity and pricing: there is no free tier, and as of late 2025 billing counts all contacts including unsubscribed and bounced, so list hygiene matters more than ever.
我们的观察
ActiveCampaign earns its reputation on automation depth — the branching workflow builder and predictive sending are a real step up from newsletter tools, and bundling a CRM is handy for small teams. Two honest cautions from verifying: there is no free tier (14-day trial only), and since November 2025 billing counts all contacts including unsubscribed and bounced, so the per-tier prices ($19 at 1,000 contacts) climb faster than list growth alone implies. Pick it for automation, and budget for list hygiene.
核心场景
- Build advanced, branching automations across email and the customer journey
- Predict the best send time per contact with predictive sending
- Score deals with win probability in the built-in CRM
- Generate email content and images with AI
- Recover abandoned carts and run ecommerce lifecycle flows
集成
Shopify WordPress Salesforce Slack Stripe WooCommerce Calendly Zapier
优点
- Deep, flexible automation builder with predictive AI
- Marketing automation and a sales CRM in one platform
- 1,000+ integrations including deep ecommerce support
缺点
- No free plan and a steeper learning curve than basic ESPs
- Bills for all contacts (incl. unsubscribed/bounced) since late 2025, so cost scales fast
选型时重点对比
- Among the deepest automation builders in the SMB price range
- Marketing automation plus a built-in sales CRM in one tool
- Contacts are billed even when unsubscribed or bounced, so cost climbs with the list
ActiveCampaign 的替代品
Mailchimp
4.4 AI 邮件与生命周期营销
The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.
免费版 · $13/mo 访问 ↗
Customer.io
4.5 AI 邮件与生命周期营销
Behavioral messaging for product-led teams — lifecycle journeys driven by real-time event data and an AI agent.
$100/mo 访问 ↗
常见问题
ActiveCampaign 有免费套餐吗？
No — there's a 14-day free trial but no permanent free tier. Paid plans start at $19/mo (at 1,000 contacts). Note that since late 2025 billing counts all contacts including unsubscribed and bounced, so list hygiene materially affects cost.
ActiveCampaign 自带 CRM 吗？
Yes. It pairs one of the deepest automation builders in the SMB price range with a built-in sales CRM (deal pipelines, win-probability scoring), so marketing automation and sales live in one platform.
ActiveCampaign 多少钱？
ActiveCampaign starts at $19/mo. There is no permanent free tier.
ActiveCampaign 最适合谁用？
ActiveCampaign is best for SMBs serious about automation, Ecommerce & retail, SaaS and tech companies. A typical use: build advanced, branching automations across email and the customer journey.
ActiveCampaign 有哪些替代品？
Top ActiveCampaign alternatives include Brevo, Mailchimp, Customer.io — compare them on features, pricing, and best-fit use case.
ActiveCampaign 值得用吗？
Deep, flexible automation builder with predictive AI, though no free plan and a steeper learning curve than basic ESPs. It is a strong fit for SMBs serious about automation.
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