ActiveCampaign vs Mailchimp
ActiveCampaign 和 Mailchimp 怎么选？下面从定价、功能和适用场景逐项对比。
ActiveCampaign 与 Mailchimp 怎么选？ActiveCampaign 更适合 SMBs serious about automation（$19/mo 起）；Mailchimp 更适合 Small businesses（免费版起，付费 $13/mo）。两者同属一类，按你的核心场景与预算选即可。
| ActiveCampaign | Mailchimp | |
|---|---|---|
| 类目 | AI 邮件与生命周期营销 | AI 邮件与生命周期营销 |
| 最适合 | SMBs serious about automation、Ecommerce & retail | Small businesses、Ecommerce stores |
| 核心场景 | Build advanced, branching automations across email and the customer journey | Send newsletters and automated customer journeys from one suite |
| 起步价 | $19/mo | 免费版 · $13/mo |
| 免费版 | — | 有 |
| 评分 | 4.4 | 4.4 |
怎么选
选 ActiveCampaign，如果你…
- SMBs serious about automation
- Ecommerce & retail
- SaaS and tech companies
亮点： Among the deepest automation builders in the SMB price range
选 Mailchimp，如果你…
- Small businesses
- Ecommerce stores
- Multichannel marketers
亮点： Broadest brand recognition and template/onboarding ecosystem for SMBs
优缺点并排看
ActiveCampaign
优点
- Deep, flexible automation builder with predictive AI
- Marketing automation and a sales CRM in one platform
- 1,000+ integrations including deep ecommerce support
缺点
- No free plan and a steeper learning curve than basic ESPs
- Bills for all contacts (incl. unsubscribed/bounced) since late 2025, so cost scales fast
Mailchimp
优点
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
缺点
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
选型时重点对比的维度
定价之外，ActiveCampaign 与 Mailchimp 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- Among the deepest automation builders in the SMB price range
- Marketing automation plus a built-in sales CRM in one tool
- Contacts are billed even when unsubscribed or bounced, so cost climbs with the list
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
结论
两者在我们的评分中同为 4.4/5；Mailchimp 起步价更低（$13/mo vs $19/mo）；只有 Mailchimp 提供免费版。 ActiveCampaign 为 SMBs serious about automation、Ecommerce & retail 而生；Mailchimp 更适合 Small businesses、Ecommerce stores。两者同属AI 邮件与生命周期营销，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
ActiveCampaign 和 Mailchimp 有什么区别？
两者同属AI 邮件与生命周期营销。ActiveCampaign 更适合 SMBs serious about automation，Mailchimp 更适合 Small businesses，按你的核心场景选即可。
ActiveCampaign 和 Mailchimp 哪个更便宜？
Mailchimp 起步更便宜（$13/mo vs $19/mo），且 Mailchimp 提供免费版可先试。
我该选 ActiveCampaign 还是 Mailchimp？
如果你的优先级是 SMBs serious about automation，选 ActiveCampaign；如果更看重 Small businesses，选 Mailchimp。两者都很扎实，最终取决于你的具体场景而非单一评分。
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