Constant Contact vs Mailchimp
Constant Contact 和 Mailchimp 怎么选？下面从定价、功能和适用场景逐项对比。
Constant Contact 与 Mailchimp 怎么选？Constant Contact 更适合 Small businesses & nonprofits（$12/mo 起）；Mailchimp 更适合 Small businesses（免费版起，付费 $13/mo）。两者同属一类，按你的核心场景与预算选即可。
| Constant Contact | Mailchimp | |
|---|---|---|
| 类目 | AI 邮件与生命周期营销 | AI 邮件与生命周期营销 |
| 最适合 | Small businesses & nonprofits、Beginners new to email marketing | Small businesses、Ecommerce stores |
| 核心场景 | Send newsletters and campaigns with a drag-and-drop editor and AI copy generator | Send newsletters and automated customer journeys from one suite |
| 起步价 | $12/mo | 免费版 · $13/mo |
| 免费版 | — | 有 |
| 评分 | 4.3 | 4.4 |
怎么选
选 Constant Contact，如果你…
- Small businesses & nonprofits
- Beginners new to email marketing
- Event organizers & local services
亮点： All-in-one SMB suite spanning email, social, events, and SMS rather than email alone
选 Mailchimp，如果你…
- Small businesses
- Ecommerce stores
- Multichannel marketers
亮点： Broadest brand recognition and template/onboarding ecosystem for SMBs
优缺点并排看
Constant Contact
优点
- All-in-one suite (email, social, ads, events, SMS) for SMBs
- Live phone/chat support and 1:1 onboarding for non-technical users
- 300+ integrations plus a 97% deliverability rate
缺点
- Contact- and send-based pricing scales up, and overage fees can apply
- Automation and segmentation are lighter than dedicated automation-first rivals
Mailchimp
优点
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
缺点
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
选型时重点对比的维度
定价之外，Constant Contact 与 Mailchimp 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- All-in-one SMB suite spanning email, social, events, and SMS rather than email alone
- Hands-on onboarding and live phone/chat support aimed at less-technical users
- Pricing scales with contact count and email sends; overage fees can apply
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
结论
Mailchimp 评分更高（4.4/5 vs 4.3/5）；Constant Contact 起步价更低（$12/mo vs $13/mo）；只有 Mailchimp 提供免费版。 Constant Contact 为 Small businesses & nonprofits、Beginners new to email marketing 而生；Mailchimp 更适合 Small businesses、Ecommerce stores。两者同属AI 邮件与生命周期营销，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
Constant Contact 和 Mailchimp 有什么区别？
两者同属AI 邮件与生命周期营销。Constant Contact 更适合 Small businesses & nonprofits，Mailchimp 更适合 Small businesses，按你的核心场景选即可。
Constant Contact 和 Mailchimp 哪个更便宜？
Constant Contact 起步更便宜（$12/mo vs $13/mo），且 Mailchimp 提供免费版可先试。
我该选 Constant Contact 还是 Mailchimp？
如果你的优先级是 Small businesses & nonprofits，选 Constant Contact；如果更看重 Small businesses，选 Mailchimp。两者都很扎实，最终取决于你的具体场景而非单一评分。
相关对比
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