GetResponse vs Mailchimp
GetResponse 和 Mailchimp 怎么选？下面从定价、功能和适用场景逐项对比。
GetResponse 与 Mailchimp 怎么选？GetResponse 更适合 SMBs & solopreneurs（免费版起，付费 $19/mo）；Mailchimp 更适合 Small businesses（免费版起，付费 $13/mo）。两者同属一类，按你的核心场景与预算选即可。
| GetResponse | Mailchimp | |
|---|---|---|
| 类目 | AI 邮件与生命周期营销 | AI 邮件与生命周期营销 |
| 最适合 | SMBs & solopreneurs、Ecommerce stores | Small businesses、Ecommerce stores |
| 核心场景 | Generate full emails, subject lines, and copy with the AI email generator | Send newsletters and automated customer journeys from one suite |
| 起步价 | 免费版 · $19/mo | 免费版 · $13/mo |
| 免费版 | 有 | 有 |
| 评分 | 4.4 | 4.4 |
怎么选
选 GetResponse，如果你…
- SMBs & solopreneurs
- Ecommerce stores
- Course creators & knowledge sellers
亮点： Unusually broad feature set — email, funnels, webinars, and course creator in one platform
选 Mailchimp，如果你…
- Small businesses
- Ecommerce stores
- Multichannel marketers
亮点： Broadest brand recognition and template/onboarding ecosystem for SMBs
优缺点并排看
GetResponse
优点
- Broad all-in-one toolkit (email, funnels, webinars, courses)
- OpenAI-based AI email generator on all paid plans
- Free plan plus 170+ integrations including Shopify and WordPress
缺点
- Entry Starter plan caps automation workflows and AI usage
- Webinars, SMS, and AI product recommendations require higher/Enterprise tiers
Mailchimp
优点
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
缺点
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
选型时重点对比的维度
定价之外，GetResponse 与 Mailchimp 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- Unusually broad feature set — email, funnels, webinars, and course creator in one platform
- AI email generator (OpenAI-based) creates copy, subject lines, and stock images
- Contact-based pricing; the lowest tier limits automation and AI usage
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
结论
两者在我们的评分中同为 4.4/5；Mailchimp 起步价更低（$13/mo vs $19/mo）。 GetResponse 为 SMBs & solopreneurs、Ecommerce stores 而生；Mailchimp 更适合 Small businesses、Ecommerce stores。两者同属AI 邮件与生命周期营销，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
GetResponse 和 Mailchimp 有什么区别？
两者同属AI 邮件与生命周期营销。GetResponse 更适合 SMBs & solopreneurs，Mailchimp 更适合 Small businesses，按你的核心场景选即可。
GetResponse 和 Mailchimp 哪个更便宜？
Mailchimp 起步更便宜（$13/mo vs $19/mo），且 Mailchimp 提供免费版可先试。
我该选 GetResponse 还是 Mailchimp？
如果你的优先级是 SMBs & solopreneurs，选 GetResponse；如果更看重 Small businesses，选 Mailchimp。两者都很扎实，最终取决于你的具体场景而非单一评分。
相关对比
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