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Omnisend

Ecommerce email & SMS automation with AI forms, segmentation, and product recommendations — built for online stores.

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速览

Omnisend is best for ecommerce sellers. It offers a free tier, with paid plans from $16/mo. Its standout strength is ecommerce-focused email + SMS with AI forms and recommendations; the main trade-off is billable contacts include non-subscribers who receive automations. Top alternatives: Klaviyo and Mailchimp.

评分方法 编辑独立,排名不接受付费
定价
免费版 · $16/mo
免费版
评分
4.5 /5

定价为撰文时(2026 年 6 月)信息,可能变动,请以官网为准。 · 数据核实于 2026-06-03

定价方案

方案 价格 亮点
Free $0 250 contacts, 500 emails/mo, web push, 24/7 support
Standard $16/mo From 500 contacts, 6,000 emails/mo, Forms AI, no branding
Pro $59/mo Unlimited emails, product-recommendation & dynamic-content AI, SMS add-on
Custom Contact sales 150,000+ contacts, unlimited emails, custom volume

定价以官网为准(信息截至 2026-06-03)。

最适合

Ecommerce sellers Shopify & Shopify Plus stores WooCommerce / WordPress stores Growing ecommerce teams

为什么推荐

Omnisend is a focused ecommerce email and SMS platform, often positioned as a more affordable route to advanced store marketing, with strong Shopify and WooCommerce support and AI built into the workflow — Forms AI for lead capture, AI segmentation, product-recommendation AI, and dynamic content. A permanent free plan and a $16 entry tier make it accessible for growing stores. It is a strong pick for ecommerce teams that want email and SMS together without enterprise pricing.

我们的观察

Omnisend is the value-focused ecommerce pick — email and SMS together, with AI (Forms AI, segmentation, product recommendations) aimed squarely at store workflows, and it is noticeably cheaper to start than the category leader. Two honest notes from verifying: the default price shown is a promo ('pay 3 months upfront, save 30%' → $11.20), so I have used the regular $16/mo Standard rate; and billing counts 'billable contacts' including non-subscribers who receive automations, so factor that into list-size math.

核心场景

  • Run ecommerce email + SMS automations (cart, browse, post-purchase)
  • Generate signup forms from a prompt with Forms AI
  • Build segments in natural language with AI segmentation
  • Insert AI product recommendations based on shopper behavior
  • Apply AI subject lines and dynamic content to campaigns

集成

Shopify Shopify Plus WooCommerce WordPress BigCommerce Wix Ecwid

优点

  • Ecommerce-focused email + SMS with AI forms and recommendations
  • Permanent free plan and affordable entry tier
  • Deep Shopify, WooCommerce, and BigCommerce support

缺点

  • Billable contacts include non-subscribers who receive automations
  • Less of a general-purpose ESP — built around ecommerce use cases

选型时重点对比

  • Ecommerce-first email + SMS in one platform, focused on store workflows
  • AI forms, segmentation, and product recommendations included
  • Bills by 'billable contacts' that include non-subscribers receiving automations

Omnisend 的替代品

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免费版 · $20/mo 访问 ↗
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The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.

免费版 · $13/mo 访问 ↗
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Multichannel marketing platform (email, SMS, WhatsApp) priced by sends, not contacts — with Aura AI built in.

免费版 · $9/mo 访问 ↗

常见问题

Omnisend 是为 Shopify / 电商打造的吗?

Yes — it's an ecommerce-first email + SMS platform with deep Shopify, Shopify Plus, WooCommerce, and BigCommerce support, and AI aimed at store workflows (Forms AI, AI segmentation, product-recommendation AI, dynamic content). It's less of a general-purpose ESP and more a store-marketing tool.

Omnisend 有免费套餐吗?计费怎么算?

Yes — a permanent free plan up to 250 contacts (500 emails/mo), then Standard from $16/mo. Note that billing counts 'billable contacts,' which include non-subscribers who receive automations, so factor that into list-size math.

Omnisend 多少钱?

Omnisend starts at $16/mo. A free tier is available to start.

Omnisend 最适合谁用?

Omnisend is best for Ecommerce sellers, Shopify & Shopify Plus stores, WooCommerce / WordPress stores. A typical use: run ecommerce email + SMS automations (cart, browse, post-purchase).

Omnisend 有哪些替代品?

Top Omnisend alternatives include Klaviyo, Mailchimp, Brevo — compare them on features, pricing, and best-fit use case.

Omnisend 值得用吗?

Ecommerce-focused email + SMS with AI forms and recommendations, though billable contacts include non-subscribers who receive automations. It is a strong fit for ecommerce sellers.

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