Semrush
4.8 AI SEO / AEO / GEO
The industry-standard all-in-one SEO and digital marketing platform, now extended with an AI Visibility Toolkit for AI search.
$139.95/mo 访问 ↗
Moz
AI SEO / AEO / GEO 4.4 /5 MaxAEO 评分
Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.
速览
Moz is best for SMB marketers. It offers a free tier, with paid plans from $99/mo. Its standout strength is trusted, well-understood authority metrics and 20+ years of data; the main trade-off is AI/GEO features start at the Medium tier, not the cheapest plans. Top alternatives: Semrush and Ahrefs.
评分方法 编辑独立，排名不接受付费
定价
免费版 · $99/mo
免费版
有
评分
4.4 /5
定价为撰文时（2026 年 6 月）信息，可能变动，请以官网为准。 · 数据核实于 2026-06-04
第三方评分： G2 4.3 · 600+ 条评价
定价方案
| 方案 | 价格 | 亮点 |
|---|---|---|
| Starter | $49/mo | Entry plan for individuals managing a single website |
| Standard | $99/mo ($79/mo billed yearly) | 1 user, 3 sites, 300 keywords/mo, 400K pages crawled/mo; AI Overviews by Keyword (no AI Visibility Dashboards) |
| Medium | $179/mo ($143/mo billed yearly) | Most popular. 2 users, 10 sites, 1,500 keywords; 2 AI Visibility Dashboards, 100 tracked prompts (GPT/Gemini/Google AI Mode) |
| Large | $299/mo ($239/mo billed yearly) | 3 users, 25 sites, 3,000 keywords; 4 AI Visibility Dashboards, 200 tracked prompts, 2x quotas |
| Enterprise | Custom | Custom limits for enterprise businesses and agencies |
定价以官网为准（信息截至 2026-06-04）。
最适合
SMB marketers In-house SEO teams Agencies SEO beginners
为什么推荐
Moz is one of the original SEO software companies, with 20+ years of data and the widely referenced Domain Authority metric. Its Moz Pro suite covers keyword research, rank tracking, site crawls, and link analysis, and it now layers in AI & GEO features — AI Visibility Dashboards and tracked prompts across GPT, Gemini, and Google AI Mode. A generous free tool set and beginner-friendly workflows make it a popular on-ramp for SMBs and teams new to SEO.
我们的观察
From our research, Moz's enduring strengths are its trusted authority metrics (Domain Authority, Page Authority) and a beginner-friendly suite backed by strong free tools and education, and it has added genuine GEO tracking via AI Visibility Dashboards and tracked prompts (GPT, Gemini, Google AI Mode). The tradeoff is packaging and depth: AI/GEO features only begin at the $179 Medium tier (the cheaper Standard tracks AI Overviews by keyword but not full dashboards), and Moz's data breadth trails the largest competitors, so it fits SMBs and teams wanting an approachable all-rounder more than data-hungry power users.
核心场景
- Research keywords and assess difficulty with a large keyword index
- Track keyword rankings and run campaigns against competitors
- Audit and crawl sites to find and fix technical SEO issues
- Evaluate authority and backlinks with Domain Authority and Link Explorer
- Track brand visibility and prompts in AI search via AI Visibility Dashboards
集成
Google Analytics Google Search Console MozBar (Chrome extension) Moz API
优点
- Trusted, well-understood authority metrics and 20+ years of data
- Approachable for beginners with strong free tools and education
- AI Visibility Dashboards bring GEO tracking into a familiar SEO suite
缺点
- AI/GEO features start at the Medium tier, not the cheapest plans
- Index breadth and some data depth trail the largest competitors
选型时重点对比
- Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)
- Beginner-friendly with a strong free tool set and learning resources
- AI Search/GEO tracking is included from the mid tier rather than the entry plan
Moz 的替代品
Ahrefs
4.8 AI SEO / AEO / GEO 编辑精选
All-in-one SEO toolset renowned for backlink and keyword data, now tracking brand visibility in AI search with Brand Radar.
免费版 · $129/mo 访问 ↗
SE Ranking
4.6 AI SEO / AEO / GEO
Affordable all-in-one SEO platform for agencies and SMBs, with an AI Search add-on for tracking AI visibility.
$129/mo 访问 ↗
常见问题
Moz 有免费版吗？
Yes. Beyond a free trial of Moz Pro, you can create a free Moz Community account for limited access to MozBar, Keyword Explorer, and Link Explorer, and Moz offers a broad set of free SEO tools (Domain Analysis, Keyword Explorer, Link Explorer, Competitive Research, MozBar). Paid Moz Pro plans start at $49/month (Starter) or $99/month (Standard).
哪个 Moz 套餐能追踪 AI 搜索可见性？
AI Visibility Dashboards and tracked prompts start at the Medium plan ($179/mo, or $143/mo billed yearly), which includes 2 dashboards and 100 tracked prompts across GPT, Gemini, and Google AI Mode; Large doubles that to 4 dashboards and 200 prompts. The cheaper Standard plan includes AI Overviews by Keyword but not the full AI Visibility Dashboards. Extra dashboards are $20 each and extra prompts $50 per 100.
Moz 多少钱？
Moz starts at $99/mo. A free tier is available to start.
Moz 最适合谁用？
Moz is best for SMB marketers, In-house SEO teams, Agencies. A typical use: research keywords and assess difficulty with a large keyword index.
Moz 有哪些替代品？
Top Moz alternatives include Semrush, Ahrefs, SE Ranking — compare them on features, pricing, and best-fit use case.
Moz 值得用吗？
Trusted, well-understood authority metrics and 20+ years of data, though AI/GEO features start at the Medium tier, not the cheapest plans. It is a strong fit for SMB marketers.
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