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Ahrefs

编辑精选

All-in-one SEO toolset renowned for backlink and keyword data, now tracking brand visibility in AI search with Brand Radar.

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速览

Ahrefs is best for SEO specialists. It offers a free tier, with paid plans from $129/mo. Its standout strength is industry-leading backlink and keyword datasets; the main trade-off is paid plans price by usage credits that can constrain heavy research. Top alternatives: Semrush and Moz.

评分方法 编辑独立,排名不接受付费
定价
免费版 · $129/mo
免费版
评分
4.8 /5

定价为撰文时(2026 年 6 月)信息,可能变动,请以官网为准。 · 数据核实于 2026-06-04

第三方评分: G2 4.5 · 700+ 条评价

定价方案

方案 价格 亮点
Ahrefs Free (Webmaster Tools) $0 Free forever, no credit card; Site Audit (5K credits/mo per verified project), limited Site Explorer & Web Analytics on unlimited verified sites
Starter $29/mo Entry paid plan beyond the free tier; extended Site Explorer, Site Audit, Keywords Explorer with usage credits
Lite $129/mo Core SEO plan with monthly usage credits; can buy extra credits pay-as-you-go
Standard $249/mo Unlimited usage (no credit caps), more historical data and reporting
Advanced $449/mo Higher limits, more seats, advanced reporting and tools
Enterprise $1,499/mo Largest limits, access management, SSO, audit logs

定价以官网为准(信息截至 2026-06-04)。

最适合

SEO specialists Link builders Agencies Content marketers

为什么推荐

Ahrefs is one of the most trusted names in SEO, famous for its backlink index and keyword data, and a default tool for competitive research and link building. It now tracks AI search visibility through Brand Radar and Custom Prompts, covering ChatGPT, AI Overviews/AI Mode, Perplexity, Copilot, Gemini, and Grok. A free, no-time-limit Ahrefs Free tier for verified websites plus a low $29 Starter plan make it unusually accessible for a category anchor.

我们的观察

From our research, Ahrefs' standout remains its backlink and keyword data, and it has added credible AEO coverage through Brand Radar and Custom Prompts (ChatGPT, AI Overviews/AI Mode, Perplexity, Copilot, Gemini, Grok) on top of that proven base. Two tradeoffs to weigh: paid plans meter many actions with usage credits — only Standard and above are uncapped, so heavy researchers on Lite can hit limits — but the genuinely free Ahrefs Free tier and the $29 Starter plan make it one of the more accessible on-ramps among the major SEO suites.

核心场景

  • Analyze competitors' backlinks and organic keywords with a large link index
  • Find keyword opportunities and estimate traffic potential
  • Run technical site audits across 170+ on-page and technical issues
  • Track keyword rankings and monitor SEO progress over time
  • Measure brand visibility across AI answers (ChatGPT, AI Overviews, Perplexity) with Brand Radar

集成

Google Search Console Google Looker Studio Web Analytics (first-party) API MCP

优点

  • Industry-leading backlink and keyword datasets
  • Free tier and a low-cost Starter plan lower the barrier to entry
  • Strong AEO/AI-visibility additions (Brand Radar, Custom Prompts) on a proven SEO base

缺点

  • Paid plans price by usage credits that can constrain heavy research
  • No daily-updated rank tracking on the lowest tiers without add-ons

选型时重点对比

  • Best-known for the scale and quality of its backlink and keyword databases
  • Offers a genuinely free tier (Ahrefs Free / Webmaster Tools) for verified site owners
  • AI visibility (Brand Radar, Custom Prompts) is layered onto a classic SEO toolset

Ahrefs 的替代品

AI SEO / AEO / GEO

The industry-standard all-in-one SEO and digital marketing platform, now extended with an AI Visibility Toolkit for AI search.

$139.95/mo 访问 ↗

Moz

4.4
AI SEO / AEO / GEO

Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.

免费版 · $99/mo 访问 ↗
AI SEO / AEO / GEO

Affordable all-in-one SEO platform for agencies and SMBs, with an AI Search add-on for tracking AI visibility.

$129/mo 访问 ↗

常见问题

Ahrefs 有永久免费版吗?

Yes. Ahrefs Free (formerly Ahrefs Webmaster Tools) is free forever with no credit card, for an unlimited number of verified websites you own. It gives you Site Audit (5,000 crawl credits per project per month), plus limited Site Explorer (up to 1,000 backlinks/keywords at once) and Web Analytics. To analyze competitors' (unverified) sites and remove limits, you need a paid plan starting at $29/month (Starter) or $129/month (Lite).

Ahrefs 能追踪品牌在 AI 搜索里的可见度吗?

Yes, via Brand Radar and Custom Prompts. Brand Radar tracks how often your brand appears across AI answers — AI Overviews & AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini, and Grok — plus YouTube and Reddit (beta), and benchmarks you against competitors. Ahrefs reports this runs on a very large AI-visibility dataset built from search-backed prompts.

Ahrefs 多少钱?

Ahrefs starts at $129/mo. A free tier is available to start.

Ahrefs 最适合谁用?

Ahrefs is best for SEO specialists, Link builders, Agencies. A typical use: analyze competitors' backlinks and organic keywords with a large link index.

Ahrefs 有哪些替代品?

Top Ahrefs alternatives include Semrush, Moz, SE Ranking — compare them on features, pricing, and best-fit use case.

Ahrefs 值得用吗?

Industry-leading backlink and keyword datasets, though paid plans price by usage credits that can constrain heavy research. It is a strong fit for SEO specialists.

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