Apollo.io
4.7 AI 销售与 CRM 自动化
All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.
免费版 · $49/mo 访问 ↗
Clay
编辑精选 AI 销售与 CRM 自动化 4.8 /5 MaxAEO 评分
AI-native data enrichment and GTM automation that waterfalls 75+ data providers and runs an AI research agent at scale.
速览
Clay is best for RevOps and GTM engineers. It offers a free tier, with paid plans from $185/mo. Its standout strength is highest match rates via multi-provider waterfall enrichment; the main trade-off is steeper learning curve than plug-and-play tools. Top alternatives: Apollo.io and Cognism.
评分方法 编辑独立，排名不接受付费
定价
免费版 · $185/mo
免费版
有
评分
4.8 /5
定价为撰文时（2026 年 6 月）信息，可能变动，请以官网为准。 · 数据核实于 2026-06-03
定价方案
| 方案 | 价格 | 亮点 |
|---|---|---|
| Free | $0 | 500 actions/mo + 100 data credits/mo; unlimited seats & tables, up to 200 rows/table, Claygent AI enrichment, BYO API key; 14-day trial of paid features |
| Launch | $185/mo ($167/mo billed annually) | From 15,000 actions/mo + 2,500 data credits; phone enrichment, signal tracking, email-campaign integrations, up to 50,000 rows/table |
| Growth | $495/mo ($446/mo billed annually) | From 40,000 actions/mo + 6K data credits; CRM auto-sync, HTTP API + webhooks, web intent signals, priority support |
| Enterprise | Custom | 100,000+ actions/mo + 100,000+ data credits; warehouse syncs, Clay API, SSO, RBAC, dedicated strategist |
定价以官网为准（信息截至 2026-06-03）。
最适合
RevOps and GTM engineers Growth and outbound teams Agencies building custom prospecting workflows
为什么推荐
Clay is the breakout tool for modern GTM teams that want programmable, high-accuracy data enrichment instead of a single fixed database. Its waterfall enrichment across 75+ providers and the Claygent AI research agent let teams personalize outreach at scale, and a free plan plus large integration ecosystem make it the connective tissue of many 2026 sales stacks.
我们的观察
From our research, Clay's standout is the breadth of its data layer — one workspace that runs 'waterfall' enrichment across 150+ providers (Apollo, Clearbit, and dozens more) plus a built-in AI agent (Claygent) for custom web research, which is hard to replicate by stitching point tools together. The real tradeoff is its two-meter usage model: every workflow burns both Actions (which reset monthly and never roll over) and Data Credits, and variable AI tasks are billed per row with only an estimated cost up front — so spend is hard to predict and the platform has a real learning curve.
核心场景
- Waterfall-enrich leads across 75+ providers for higher match rates
- Run Claygent, an AI research agent, to answer custom questions per prospect
- Build hyper-personalized outreach using scraped and enriched signals
- Automate list-building and CRM enrichment as a spreadsheet-style workflow
- Trigger campaigns from job changes, funding, and other intent signals
集成
Salesforce HubSpot Outreach Salesloft Pipedrive Apollo.io Instantly Snowflake Google BigQuery Attio LinkedIn Slack
优点
- Highest match rates via multi-provider waterfall enrichment
- Claygent AI agent automates research that used to be manual
- Integrates with virtually every CRM and outreach tool
缺点
- Steeper learning curve than plug-and-play tools
- Credit-based pricing can get expensive at high volume
选型时重点对比
- Best for flexible, custom enrichment vs Apollo's fixed all-in-one workflow
- Waterfall across 75+ sources beats single-vendor data accuracy
- Powerful but has a steeper learning curve and credit-based cost that scales fast
Clay 的替代品
Cognism
4.6 AI 销售与 CRM 自动化
Compliance-first B2B sales intelligence with phone-verified mobile data, intent signals, and AI research for global GTM teams.
询价 访问 ↗
Amplemarket
4.6 AI 销售与 CRM 自动化
All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.
$600/mo 访问 ↗
常见问题
Clay 的 Actions 和 Data Credits 有什么区别？用不完会清零吗？
They're two separate meters. Data Credits are spent buying data or AI from Clay's 150+ provider marketplace (e.g. an email or phone), starting at $0.05 each and cheaper at volume. Actions reflect the platform work Clay does and are consumed even when you bring your own API keys. Per Clay's pricing FAQ, Actions reset each cycle and do NOT roll over, while unused Data Credits do roll over (up to 2x monthly on Launch/Growth). If an enrichment returns no result, you aren't charged.
Clay 有免费套餐或免费试用吗？需要绑卡吗？
Yes — a permanently free plan with 500 Actions and 100 Data Credits per month, unlimited seats and tables, and Claygent AI enrichment, plus a 14-day trial of paid features that requires no credit card. Paid plans start at Launch ($185/mo, or $167/mo billed annually); Enterprise is custom.
Clay 多少钱？
Clay starts at $185/mo. A free tier is available to start.
Clay 最适合谁用？
Clay is best for RevOps and GTM engineers, Growth and outbound teams, Agencies building custom prospecting workflows. A typical use: waterfall-enrich leads across 75+ providers for higher match rates.
Clay 有哪些替代品？
Top Clay alternatives include Apollo.io, Cognism, Amplemarket — compare them on features, pricing, and best-fit use case.
Clay 值得用吗？
Highest match rates via multi-provider waterfall enrichment, though steeper learning curve than plug-and-play tools. It is a strong fit for RevOps and GTM engineers.
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