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Brand24

AI social listening that tracks mentions, sentiment, and competitor share of voice.

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速览

Brand24 is best for SMBs and startups. It offers paid plans from $149/mo. Its standout strength is affordable, fast-to-deploy social listening with a 14-day trial; the main trade-off is data depth and historical reach trail enterprise tools like Brandwatch. Top alternatives: Brandwatch and SparkToro.

评分方法 编辑独立,排名不接受付费
定价
$149/mo
免费版
评分
4.5 /5

定价为撰文时(2026 年 6 月)信息,可能变动,请以官网为准。 · 数据核实于 2026-06-03

定价方案

方案 价格 亮点
Individual $199/mo (billed annually; $249 monthly) 3 keywords, 2K mentions/mo, 1 user, AI Sentiment Analysis
Team $299/mo (billed annually; $349 monthly) 7 keywords, 10K mentions/mo, unlimited users, hourly updates
Pro $399/mo (billed annually; $499 monthly) Most popular: 12 keywords, 40K mentions/mo, realtime updates, AI Brand Assistant + AI Insights
Business $599/mo (billed annually; $699 monthly) 25 keywords, 100K mentions/mo, advanced reports, unlimited AI Topics

定价以官网为准(信息截至 2026-06-03)。

最适合

SMBs and startups Marketers PR professionals Agencies

为什么推荐

Brand24 is a popular, AI-powered social-listening tool that gives smaller teams enterprise-style monitoring at an accessible price. It tracks mentions across 25M+ sources with sentiment analysis and AI summaries, making competitor and brand monitoring practical for startups and agencies.

我们的观察

From our research, Brand24 stands out for breadth of source coverage (25M+ sources spanning social, news, blogs, podcasts, reviews and forums) and a transparent, fully published price list that lower tiers in social listening rarely match. The tradeoff is that its entry Individual plan starts at $199/mo (annual) with only 3 keywords and 2K mentions, and key AI features (AI Insights, AI Brand Assistant) are gated to the Pro tier and above, so 'affordable' is relative to enterprise tools rather than truly cheap for solo users.

核心场景

  • Track brand and competitor mentions across 25M+ online sources in real time
  • Run AI sentiment analysis to separate positive, negative, and neutral mentions
  • Measure reach, share of voice, and brand awareness vs competitors
  • Generate automated PR and social-listening reports

集成

Slack Microsoft Teams MCP (AI assistants) API (add-on)

优点

  • Affordable, fast-to-deploy social listening with a 14-day trial
  • AI sentiment, 108-language support, and AI-generated insights
  • Strong G2/Capterra ratings and broad source coverage

缺点

  • Data depth and historical reach trail enterprise tools like Brandwatch
  • Mention/source limits on lower tiers can constrain heavy users

选型时重点对比

  • More accessible and self-serve than enterprise platforms like Brandwatch
  • AI Insights, Brand Assistant, and AI Visibility add generative summaries
  • Supports 108 languages; 14-day free trial but no permanent free plan

Brand24 的替代品

AI 数据分析与竞品监控

Enterprise AI social listening and consumer intelligence at massive scale.

AI 数据分析与竞品监控

Audience research that reveals where your (and competitors') customers pay attention.

免费版 · $50/mo 访问 ↗
AI 数据分析与竞品监控

AI competitive intelligence that monitors rivals and turns intel into sales-ready content.

常见问题

Brand24 可以免费试用吗?

Yes. Brand24 offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee (excluding custom plans negotiated with sales).

Brand24 监测哪些数据源?

Brand24 monitors over 25 million online sources in real time, including X (Twitter), Facebook, Instagram, YouTube, TikTok, Reddit, LinkedIn, Medium, Quora, news, blogs, forums, reviews, podcasts, and newsletters, with AI language detection across 108 languages.

Brand24 多少钱?

Brand24 starts at $149/mo. There is no permanent free tier.

Brand24 最适合谁用?

Brand24 is best for SMBs and startups, Marketers, PR professionals. A typical use: track brand and competitor mentions across 25M+ online sources in real time.

Brand24 有哪些替代品?

Top Brand24 alternatives include Brandwatch, SparkToro, Crayon — compare them on features, pricing, and best-fit use case.

Brand24 值得用吗?

Affordable, fast-to-deploy social listening with a 14-day trial, though data depth and historical reach trail enterprise tools like Brandwatch. It is a strong fit for SMBs and startups.

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