Apollo.io vs ZoomInfo
Apollo.io 和 ZoomInfo 怎么选？下面从定价、功能和适用场景逐项对比。
Apollo.io 与 ZoomInfo 怎么选？Apollo.io 更适合 SDR and outbound teams（免费版起，付费 $49/mo）；ZoomInfo 更适合 Mid-market and enterprise GTM teams（询价）。两者同属一类，按你的核心场景与预算选即可。
| Apollo.io | ZoomInfo | |
|---|---|---|
| 类目 | AI 销售与 CRM 自动化 | AI 销售与 CRM 自动化 |
| 最适合 | SDR and outbound teams、SMB and mid-market sales | Mid-market and enterprise GTM teams、SDR and sales development teams |
| 核心场景 | Find verified emails and phone numbers from a 275M+ contact database | Find verified contacts, org charts, and decision-makers from a large B2B database |
| 起步价 | 免费版 · $49/mo | 询价 |
| 免费版 | 有 | — |
| 评分 | 4.7 | 4.5 |
怎么选
选 Apollo.io，如果你…
- SDR and outbound teams
- SMB and mid-market sales
- Founders doing their own prospecting
亮点： Best price-to-value: largest self-serve B2B database with a genuine free-forever tier
选 ZoomInfo，如果你…
- Mid-market and enterprise GTM teams
- SDR and sales development teams
- RevOps and demand-gen teams
亮点： Data depth and intent coverage skew enterprise rather than self-serve
优缺点并排看
Apollo.io
优点
- Massive verified contact database with a usable free plan
- Replaces several tools (data, sequencing, dialer, CRM enrichment) in one subscription
- 4.7/5 on G2 across 9,000+ reviews
缺点
- Data accuracy and email deliverability can vary, especially outside North America
- Credit limits and feature gating push heavy users to higher tiers quickly
ZoomInfo
优点
- Deep, broadly verified B2B contact, company, and intent data
- ZoomInfo Copilot adds AI account summaries, prioritization, and outreach drafting
- Plugs into major CRMs and sales/marketing tools to automate enrichment in-workflow
缺点
- No public pricing and an enterprise-leaning, sales-led buying process
- Cost and contract scope are heavy for small teams versus self-serve data tools
选型时重点对比的维度
定价之外，Apollo.io 与 ZoomInfo 的差异主要体现在这些维度——按你的实际工作流逐项权衡：
- Best price-to-value: largest self-serve B2B database with a genuine free-forever tier
- Bundles data + sequencing + dialer + deal management in one tool vs point solutions
- US data depth is strong; EU/UK mobile coverage and compliance trail Cognism
- Data depth and intent coverage skew enterprise rather than self-serve
- Combines B2B data, intent, and workflow automation in one GTM platform
- Pricing is quote-only and typically a larger commitment than point tools
结论
Apollo.io 评分更高（4.7/5 vs 4.5/5）；只有 Apollo.io 提供免费版。 Apollo.io 为 SDR and outbound teams、SMB and mid-market sales 而生；ZoomInfo 更适合 Mid-market and enterprise GTM teams、SDR and sales development teams。两者同属AI 销售与 CRM 自动化，按你的核心优先级与预算选即可。定价以官网为准（信息截至 2026 年 6 月）。
常见问题
Apollo.io 和 ZoomInfo 有什么区别？
两者同属AI 销售与 CRM 自动化。Apollo.io 更适合 SDR and outbound teams，ZoomInfo 更适合 Mid-market and enterprise GTM teams，按你的核心场景选即可。
Apollo.io 和 ZoomInfo 哪个更便宜？
Apollo.io 为 免费版起，付费 $49/mo，ZoomInfo 为 询价，定价口径不同，建议按所需功能层级评估实际成本。
我该选 Apollo.io 还是 ZoomInfo？
如果你的优先级是 SDR and outbound teams，选 Apollo.io；如果更看重 Mid-market and enterprise GTM teams，选 ZoomInfo。两者都很扎实，最终取决于你的具体场景而非单一评分。
相关对比
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