{"id":990,"date":"2026-07-16T14:33:53","date_gmt":"2026-07-16T06:33:53","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/website-pages-aeo-checklist\/"},"modified":"2026-07-16T14:33:53","modified_gmt":"2026-07-16T06:33:53","slug":"website-pages-aeo-checklist","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/website-pages-aeo-checklist\/","title":{"rendered":"\u5b98\u7f51\u9875\u9762 AEO\u6539\u9020\uff1a\u9996\u9875\/\u4ea7\u54c1\/\u5b9a\u4ef7\/\u5bf9\u6bd4\/FAQ\u5206\u7c7b\u6e05\u5355"},"content":{"rendered":"<p>\u591a\u6570 AEO \u6e05\u5355\u53ea\u8bb2\u901a\u7528\u539f\u5219\uff1a\u52a0\u7ed3\u6784\u5316\u6570\u636e\u3001\u628a H2 \u6539\u6210\u95ee\u53e5\u3001\u6bb5\u843d\u80fd\u72ec\u7acb\u5f15\u7528\u3002\u8fd9\u4e9b\u6ca1\u9519\uff0c\u4f46\u5b83\u4eec\u628a\u9996\u9875\u548c\u5b9a\u4ef7\u9875\u5f53\u6210\u540c\u4e00\u79cd\u9875\u9762\u6765\u6cbb\uff0c\u7ed3\u679c AI 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href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Google \u641c\u7d22\u4e2d\u5fc3\u5173\u4e8e\u4f18\u8d28\u5185\u5bb9\u7684\u5b98\u65b9\u8bf4\u660e<\/a>\uff0c\u88ab\u641c\u7d22\u548c AI \u91c7\u7eb3\u7684\u4ecd\u662f&quot;\u4ee5\u4eba\u4e3a\u5148\u3001\u53ef\u9760\u3001\u6709\u7b2c\u4e00\u624b\u4ef7\u503c&quot;\u7684\u5185\u5bb9\uff1b<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data\">\u7ed3\u6784\u5316\u6570\u636e\u7684\u4f5c\u7528<\/a>\u662f\u5e2e\u673a\u5668<strong>\u7406\u89e3<\/strong>\u9875\u9762\uff0c\u800c\u975e\u64cd\u7eb5\u6392\u540d\u3002\u6240\u4ee5 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DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u56db\u5927\u5e73\u53f0\u7684\u54c1\u724c\u63d0\u53ca\u4e0e\u6392\u540d&quot;\u624d\u4f1a\u3002<\/p>\n<p><strong>\u5fc5\u987b\u653e\u7684\u4e8b\u5b9e\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u6838\u5fc3\u529f\u80fd\u6e05\u5355<\/strong>\uff1a\u7528\u65e0\u5e8f\u5217\u8868\u9010\u6761\u5217\uff0c\u6bcf\u6761\u662f\u4e00\u4e2a\u53ef\u6838\u5bf9\u7684\u80fd\u529b\uff0c\u800c\u975e\u5356\u70b9\u53e3\u53f7\u3002<\/li>\n<li><strong>\u9002\u7528\u573a\u666f<\/strong>\uff1a\u5177\u4f53\u5230&quot;\u8c01\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u7528\u5b83\u505a\u4ec0\u4e48&quot;\u3002<\/li>\n<li><strong>\u5dee\u5f02\u70b9<\/strong>\uff1a\u4f60\u548c\u540c\u7c7b\u4e0d\u4e00\u6837\u5728\u54ea\uff0c\u7ed9\u53ef\u6bd4\u53c2\u6570\u800c\u975e&quot;\u66f4\u597d&quot;\u3002<\/li>\n<li><strong>\u53ef\u9a8c\u8bc1\u8bc1\u636e<\/strong>\uff1a\u628a\u6bcf\u4e2a\u5356\u70b9\u6539\u5199\u6210\u80fd\u590d\u8ff0\u3001\u80fd\u5bf9\u7167\u7684\u5f62\u6001\uff0c\u65b9\u6cd5\u89c1<a href=\"https:\/\/maxaeo.cn\/blog\/ai-misstated-selling-points\">\u628a\u5356\u70b9\u6539\u6210\u53ef\u9a8c\u8bc1\u3001\u53ef\u590d\u8ff0\u8bc1\u636e\u7684\u505a\u6cd5<\/a>\u3002<\/li>\n<\/ul>\n<p><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1aProduct schema\uff0c\u6807\u6ce8 name\u3001description\u3001brand\u3001offers\u3002\u4ea7\u54c1\u9875\u6700\u5fcc&quot;\u4e00\u5f20\u56fe + \u4e00\u53e5\u5382\u5546\u63cf\u8ff0&quot;\u7684\u8584\u5185\u5bb9\u2014\u2014\u8bed\u4e49\u6df1\u5ea6\u4e0d\u8db3\uff0cAI \u65e0\u6cd5\u56de\u7b54\u884d\u751f\u8ffd\u95ee\uff0c\u76f4\u63a5\u88ab\u8e22\u51fa\u5019\u9009\u96c6\u3002<\/p>\n<p><strong>\u6613\u9519\u70b9<\/strong>\uff1a\u4ea7\u54c1\u66f4\u65b0\u540e\u5b98\u7f51\u6539\u4e86\u3001\u5a92\u4f53\u548c\u8bc4\u6d4b\u9875\u6ca1\u8ddf\u4e0a\uff0cAI \u4f1a\u957f\u671f\u5f15\u7528\u65e7\u7248\u672c\u5356\u70b9\uff1b\u6539\u9020\u65f6\u8981\u540c\u6b65\u89c4\u5212\u5b98\u7f51\u3001\u5a92\u4f53\u3001\u8bc4\u6d4b\u9875\u7684\u66f4\u65b0\u987a\u5e8f\uff0c\u522b\u53ea\u6539\u5b98\u7f51\u8fd9\u4e00\u5904\u3002<\/p>\n<h2>\u5b9a\u4ef7\u9875 AEO\u6539\u9020\u6e05\u5355\uff1a\u5957\u9910\u3001\u8ba1\u8d39\u5355\u4f4d\u3001\u9002\u7528\u89c4\u6a21\u8bb2\u6e05\u695a<\/h2>\n<p>\u5b9a\u4ef7\u9875\u8981\u56de\u7b54&quot;\u591a\u5c11\u94b1\u3001\u600e\u4e48\u8ba1\u8d39\u3001\u9002\u5408\u591a\u5927\u89c4\u6a21&quot;\u3002\u8fd9\u662f\u6700\u5bb9\u6613\u88ab AI \u8bf4\u9519\u3001\u4e5f\u6700\u4f24\u8f6c\u5316\u7684\u4e00\u7c7b\u9875\u9762\u2014\u2014\u5ba1\u6539\u65f6\u8fd4\u5de5\u6700\u591a\u7684\u901a\u5e38\u5c31\u662f\u5b83\uff1a\u4ef7\u683c\u85cf\u5728\u56fe\u7247\u91cc\u3001\u8ba1\u8d39\u5355\u4f4d\u5199\u5f97\u542b\u7cca\uff0cAI \u5c31\u4f1a\u7f16\u4e00\u4e2a\u6570\u5b57\u6216\u76f4\u63a5\u5f15\u7528\u7ade\u54c1\u7684\u4ef7\u683c\u8868\u3002<\/p>\n<p><strong>\u5fc5\u987b\u653e\u7684\u4e8b\u5b9e\uff08\u5168\u90e8\u7528\u6587\u672c\uff0c\u4e0d\u8981\u5d4c\u8fdb\u56fe\u7247\uff09\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u5957\u9910\u540d + \u4ef7\u683c + \u8ba1\u8d39\u5355\u4f4d<\/strong>\uff1a&quot;\u57fa\u7840\u7248 \/ \u00a5X \u6bcf\u6708\u6bcf\u5e2d\u4f4d&quot;\uff0c\u5e01\u79cd\u3001\u5468\u671f\u3001\u5355\u4f4d\u4e00\u6b21\u8bf4\u5168\u3002<\/li>\n<li><strong>\u9002\u7528\u89c4\u6a21<\/strong>\uff1a\u6bcf\u6863\u5957\u9910\u9002\u5408\u591a\u5927\u56e2\u961f\u3001\u591a\u5c11\u76d1\u6d4b\u5173\u952e\u8bcd\u6216\u5e73\u53f0\u6570\u3002<\/li>\n<li><strong>\u542b\u7a0e\u4e0e\u4fc3\u9500\u53e3\u5f84<\/strong>\uff1a\u662f\u5426\u542b\u7a0e\u3001\u4fc3\u9500\u4ef7\u7684\u6709\u6548\u671f\uff0c\u907f\u514d AI \u628a\u9650\u65f6\u4ef7\u5f53\u5e38\u6001\u4ef7\u3002<\/li>\n<li><strong>\u7528 HTML \u8868\u683c<\/strong>\u5448\u73b0\u5957\u9910\u5bf9\u6bd4\uff0c\u522b\u7528\u56fe\u7247\u2014\u2014\u56fe\u7247\u5bf9 AI \u7b49\u4e8e\u7a7a\u767d\u3002<\/li>\n<\/ul>\n<p><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1aProduct \/ Offer schema\uff0c\u6807\u6ce8 price\u3001priceCurrency\u3001availability\uff0c\u8ba9 AI \u62ff\u5230\u7cbe\u786e\u6570\u5b57\u800c\u975e\u9760\u731c\u3002<\/p>\n<p><strong>\u8bca\u65ad<\/strong>\uff1a\u7528\u771f\u5b9e Prompt \u6d4b\u2014\u2014&quot;MaxAEO \u591a\u5c11\u94b1\u4e00\u4e2a\u6708&quot;&quot;\u6709\u54ea\u4e9b AI \u641c\u7d22\u76d1\u6d4b\u5de5\u5177\uff0c\u4ef7\u683c\u600e\u4e48\u6837&quot;\u3002\u82e5 AI \u62a5\u7684\u4ef7\u683c\u3001\u5e01\u79cd\u6216\u8ba1\u8d39\u5355\u4f4d\u548c\u5b98\u7f51\u5bf9\u4e0d\u4e0a\uff0c\u5c31\u6309<a href=\"https:\/\/maxaeo.cn\/blog\/wrong-ai-pricing\">\u5957\u9910\u3001\u5e01\u79cd\u3001\u4fc3\u9500\u548c\u542b\u7a0e\u53e3\u5f84\u7684\u7ea0\u6b63\u65b9\u6cd5<\/a>\u5148\u4fee\u6570\u636e\u6e90\u3001\u518d\u7b49\u91cd\u6293\u3002\u4ef7\u683c\u662f AI\u641c\u7d22\u4f18\u5316\u91cc\u5bf9\u4fe1\u4efb\u5f71\u54cd\u6700\u5927\u7684\u5b57\u6bb5\uff0c\u52a1\u5fc5\u9010\u5b57\u51c6\u786e\u3002<\/p>\n<h2>\u5bf9\u6bd4\u9875 AEO\u6539\u9020\u6e05\u5355\uff1aAI \u5728&quot;X \u548c Y \u54ea\u4e2a\u597d&quot;\u65f6\u624d\u5f15\u7528\u4f60<\/h2>\n<p>\u5bf9\u6bd4\u9875\u8981\u56de\u7b54&quot;\u548c\u8c01\u6bd4\u3001\u5728\u54ea\u4e9b\u7ef4\u5ea6\u4e0a\u66f4\u597d&quot;\u3002\u9488\u5bf9\u751f\u6210\u5f0f\u5f15\u64ce\u7684\u7814\u7a76\uff08Aggarwal \u7b49\u300a<a href=\"https:\/\/arxiv.org\/abs\/2311.09735\">GEO: Generative Engine Optimization<\/a>\u300b\uff0c2023\uff09\u53d1\u73b0\uff1a\u5728\u5185\u5bb9\u91cc\u52a0\u5165<strong>\u7edf\u8ba1\u6570\u5b57\u3001\u5f15\u8ff0\u548c\u660e\u786e\u6765\u6e90<\/strong>\uff0c\u80fd\u628a\u88ab AI \u5f15\u7528\u7684\u53ef\u89c1\u5ea6\u63d0\u5347\u6700\u9ad8\u7ea6 40%\u3002\u5bf9\u6bd4\u9875\u5929\u7136\u627f\u8f7d\u53c2\u6570\u3001\u5e76\u6392\u6570\u636e\u548c&quot;X vs 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\u4f9d\u636e<\/strong>\uff1a\u7ed9\u51fa&quot;\u8c01\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u66f4\u5408\u9002&quot;\u7684\u660e\u786e\u7ed3\u8bba\uff0c\u5e76\u914d\u6570\u636e\u3002<\/li>\n<li><strong>\u539f\u521b\u5bf9\u6bd4\u6570\u636e<\/strong>\uff1a\u8fd9\u662f\u4fe1\u606f\u589e\u91cf\u7684\u5173\u952e\u2014\u2014\u653e\u4e00\u624b\u5b9e\u6d4b\u3001\u8986\u76d6\u9762\u7edf\u8ba1\u6216\u65b9\u6cd5\u8bf4\u660e\uff0c\u800c\u975e\u4e92\u6284\u7684\u529f\u80fd\u52fe\u53c9\u8868\u3002<\/li>\n<\/ul>\n<p><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1a\u5bf9\u6bd4\u9875\u4e0d\u5957 Offer \u4fc3\u9500\uff0c\u7528 Article \u627f\u8f7d\uff0c\u6b63\u6587\u653e HTML \u8868\u683c\u3002\u4e00\u4e2a\u771f\u5b9e\u505a\u6cd5\u793a\u4f8b\uff1a\u628a&quot;MaxGEO \u4e0e PureblueAI \u6027\u4ef7\u6bd4&quot;\u7684<a href=\"https:\/\/maxaeo.cn\/blog\/%e9%a2%84%e7%ae%97%e6%9c%89%e9%99%90%e9%80%89%e5%93%aa%e4%b8%aa%ef%bc%9f2026%e5%b9%b4maxgeo%e4%b8%8epureblueai%e6%80%a7%e4%bb%b7%e6%af%94%e6%b7%b1%e5%ba%a6%e5%af%b9%e6%af%94%e6%b5%8b%e8%af%84\">\u6df1\u5ea6\u5bf9\u6bd4\u6d4b\u8bc4<\/a>\u5199\u6210\u5e26\u53c2\u6570\u8868\u548c\u7ed3\u8bba\u7684\u7ed3\u6784\uff0cAI \u624d\u6709\u6574\u5757\u53ef\u6458\u7684\u5185\u5bb9\u3002<\/p>\n<h2>FAQ\u9875 AEO\u6539\u9020\u6e05\u5355\uff1a\u628a\u771f\u5b9e\u95ee\u6cd5\u505a\u6210\u53ef\u72ec\u7acb\u5f15\u7528\u7684\u95ee\u7b54<\/h2>\n<p>FAQ \u9875\u8981\u56de\u7b54\u4e00\u4e2a\u4e2a\u5177\u4f53\u7591\u95ee\u3002\u5b83\u5929\u7136\u8d34\u5408 AI \u7684\u95ee\u7b54\u7ed3\u6784\uff1a<strong>\u95ee\u9898\u5373\u6807\u9898\u3001\u7b54\u6848\u5373\u6b63\u6587<\/strong>\u3002\u6539\u9020\u8981\u70b9\u662f\u8ba9\u6bcf\u7ec4\u95ee\u7b54\u8131\u79bb\u4e0a\u4e0b\u6587\u4e5f\u8bfb\u5f97\u61c2\uff0c\u4efb\u610f\u622a\u4e00\u6761\uff0c\u964c\u751f\u8bfb\u8005\u90fd\u4e0d\u7f3a\u4fe1\u606f\u3002<\/p>\n<p><strong>\u5fc5\u987b\u653e\u7684\u4e8b\u5b9e\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u7528\u7528\u6237\u771f\u5b9e\u95ee\u6cd5\u5f53\u6807\u9898<\/strong>\uff1a\u4e0d\u662f&quot;\u4ea7\u54c1\u4f18\u52bf&quot;\uff0c\u800c\u662f&quot;MaxAEO \u652f\u6301\u76d1\u6d4b\u54ea\u4e9b AI \u5e73\u53f0&quot;\u3002\u540c\u4e00\u9700\u6c42\u6709\u591a\u79cd\u95ee\u6cd5\uff0c\u6269\u5c55\u65b9\u6cd5\u89c1<a href=\"https:\/\/maxaeo.cn\/blog\/ai-search-query-expansion\">\u54c1\u724c\u63a8\u8350 Prompt 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