{"id":874,"date":"2026-07-14T14:36:38","date_gmt":"2026-07-14T06:36:38","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/ga4-ai-referrals\/"},"modified":"2026-07-14T14:36:38","modified_gmt":"2026-07-14T06:36:38","slug":"ga4-ai-referrals","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/ga4-ai-referrals\/","title":{"rendered":"GA4\u7edf\u8ba1AI\u6d41\u91cf\uff1a\u8bc6\u522bChatGPT\u3001Perplexity\u4e0eDeepSeek\u5f15\u8350"},"content":{"rendered":"<p>GA4\u7edf\u8ba1AI\u6d41\u91cf\u4e0d\u80fd\u53ea\u641c\u7d22\u51e0\u4e2a\u5e73\u53f0\u540d\u79f0\u3002\u53ef\u9760\u7684\u53e3\u5f84\u5e94\u628a<strong>\u786e\u5b9a\u7684\u81ea\u7136\u5f15\u8350\u3001\u5e26 UTM \u7684\u53d7\u63a7\u6d3b\u52a8\u3001\u6765\u6e90\u4e22\u5931\u7684\u7591\u4f3c Direct\u3001\u6ca1\u6709\u70b9\u51fb\u7684 AI \u66dd\u5149<\/strong>\u5206\u5f00\uff0c\u5426\u5219\u62a5\u8868\u4f1a\u540c\u65f6\u51fa\u73b0\u6f0f\u8bb0\u3001\u8bef\u62a5\u548c\u91cd\u590d\u5f52\u56e0\u3002<\/p>\n<p>\u5982\u679c\u53ea\u60f3\u5feb\u901f\u67e5\u770b\u6570\u636e\uff0c\u53ef\u4ee5\u5728\u201c\u63a2\u7d22\u201d\u4e2d\u7b5b\u9009\u4f1a\u8bdd\u6765\u6e90\uff1b\u5982\u679c\u9700\u8981\u6301\u7eed\u62a5\u544a\uff0c\u5219\u5e94\u5efa\u7acb\u6765\u6e90\u6ce8\u518c\u8868\u548c\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u3002\u5b8c\u6574\u914d\u7f6e\u5206\u4e3a\u4e94\u6b65\uff1a<\/p>\n<ol>\n<li>\u4f7f\u7528\u201c\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\u201d\uff0c\u4e0d\u8981\u8bef\u7528\u201c\u9996\u6b21\u7528\u6237\u6765\u6e90\u201d\uff1b<\/li>\n<li>\u7ef4\u62a4\u7ecf\u8fc7\u9a8c\u8bc1\u7684 AI \u6765\u6e90\u57df\u540d\uff1b<\/li>\n<li>\u7528\u5e26\u8fb9\u754c\u7684\u6b63\u5219\u7b5b\u9009 <code>referral<\/code> \u4f1a\u8bdd\uff1b<\/li>\n<li>\u5c06\u201cAI \u5f15\u8350\u201d\u7f6e\u4e8e\u901a\u7528 Referral \u4e4b\u524d\uff1b<\/li>\n<li>\u7528\u6b63\u8d1f\u6837\u672c\u3001\u771f\u5b9e\u70b9\u51fb\u548c\u9694\u65e5\u62a5\u544a\u5b8c\u6210\u9a8c\u6536\u3002<\/li>\n<\/ol>\n<h2>GA4 \u4e2d\u7684 AI \u5f15\u8350\u6d41\u91cf\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p><strong>GA4 \u4e2d\u7684 AI \u5f15\u8350\u6d41\u91cf\uff0c\u662f\u7528\u6237\u4ece AI \u5e73\u53f0\u70b9\u51fb\u94fe\u63a5\u540e\uff0c\u6765\u6e90\u4fe1\u606f\u88ab\u4f20\u9012\u5e76\u8bb0\u5f55\u4e3a\u4f1a\u8bdd\u6765\u6e90\u7684\u8bbf\u95ee\u3002<\/strong><\/p>\n<p>\u5b83\u53ea\u662f AI \u641c\u7d22\u5f71\u54cd\u4e2d\u53ef\u89c2\u6d4b\u7684\u4e00\u90e8\u5206\u3002GA4 \u65e0\u6cd5\u8bc1\u660e\u6240\u6709 Direct \u8bbf\u95ee\u6765\u81ea AI\uff0c\u4e5f\u770b\u4e0d\u5230\u7528\u6237\u9605\u8bfb\u56de\u7b54\u4f46\u6ca1\u6709\u70b9\u51fb\u7f51\u7ad9\u7684\u60c5\u51b5\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8bc1\u636e\u5c42\u7ea7<\/th>\n<th>\u53ef\u89c2\u6d4b\u4fe1\u53f7<\/th>\n<th>\u5efa\u8bae\u7edf\u8ba1\u65b9\u5f0f<\/th>\n<th>\u53ef\u5426\u786e\u5b9a\u6765\u81ea AI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A\uff1a\u81ea\u7136 AI \u5f15\u8350<\/td>\n<td>\u5df2\u9a8c\u8bc1\u5e73\u53f0\u57df\u540d + <code>referral<\/code><\/td>\n<td>\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4<\/td>\n<td>\u53ef\u4ee5<\/td>\n<\/tr>\n<tr>\n<td>B\uff1a\u53d7\u63a7 AI \u6d3b\u52a8<\/td>\n<td>\u81ea\u6709\u94fe\u63a5\u643a\u5e26 UTM<\/td>\n<td>\u72ec\u7acb\u6d3b\u52a8\u6e20\u9053<\/td>\n<td>\u53ef\u4ee5\uff0c\u4f46\u4ec5\u9650\u53ef\u63a7\u94fe\u63a5<\/td>\n<\/tr>\n<tr>\n<td>C\uff1a\u7591\u4f3c AI \u8bbf\u95ee<\/td>\n<td>Direct\u3001\u7279\u5b9a\u843d\u5730\u9875\u3001\u5df2\u77e5\u6d4b\u8bd5\u65f6\u6bb5<\/td>\n<td>\u5355\u72ec\u5206\u6790\uff0c\u4e0d\u5e76\u5165\u786e\u5b9a\u6d41\u91cf<\/td>\n<td>\u4e0d\u53ef\u4ee5<\/td>\n<\/tr>\n<tr>\n<td>D\uff1a\u96f6\u70b9\u51fb\u66dd\u5149<\/td>\n<td>\u54c1\u724c\u88ab\u63d0\u53ca\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u5f15\u7528\u9875\u9762<\/td>\n<td>AI \u53ef\u89c1\u5ea6\u76d1\u6d4b<\/td>\n<td>\u80fd\u786e\u8ba4\u66dd\u5149\uff0c\u4e0d\u80fd\u786e\u8ba4\u8bbf\u95ee<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u56e0\u6b64\uff0c\u5bf9\u5916\u62a5\u544a\u5e94\u4f7f\u7528\u201c<strong>\u5df2\u786e\u8ba4 AI \u5f15\u8350\u4f1a\u8bdd<\/strong>\u201d\uff0c\u4e0d\u8981\u628a A\u3001B\u3001C\u3001D \u56db\u5c42\u6570\u636e\u76f8\u52a0\u6210\u4e00\u4e2a\u201cAI \u6d41\u91cf\u201d\u6570\u5b57\u3002\u66f4\u5b8c\u6574\u7684\u7edf\u8ba1\u8fb9\u754c\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/ai-referral-traffic\">AI Referral Traffic \u5206\u6790\u65b9\u6cd5<\/a>\u3002<\/p>\n<h2>\u5982\u4f55\u5feb\u901f\u67e5\u770b\u73b0\u6709\u7684 AI \u5f15\u8350\u6d41\u91cf\uff1f<\/h2>\n<p><strong>\u6700\u5feb\u7684\u65b9\u6cd5\u662f\u5728 GA4\u201c\u63a2\u7d22\u201d\u4e2d\u4f7f\u7528\u4f1a\u8bdd\u6765\u6e90\u548c\u4f1a\u8bdd\u5a92\u4ecb\u7b5b\u9009\u73b0\u6709\u6570\u636e\uff0c\u65e0\u9700\u5148\u4fee\u6539\u6e20\u9053\u5b9a\u4e49\u3002<\/strong><\/p>\n<ol>\n<li>\u6253\u5f00\u201c\u63a2\u7d22\u201d\uff0c\u65b0\u5efa\u201c\u81ea\u7531\u5f62\u5f0f\u201d\u62a5\u544a\u3002<\/li>\n<li>\u5bfc\u5165\u4ee5\u4e0b\u7ef4\u5ea6\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u4f1a\u8bdd\u6765\u6e90\uff1b<\/li>\n<li>\u4f1a\u8bdd\u5a92\u4ecb\uff1b<\/li>\n<li>\u7740\u9646\u9875 + \u67e5\u8be2\u5b57\u7b26\u4e32\uff1b<\/li>\n<li>\u8bbe\u5907\u7c7b\u522b\u3002<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\u5bfc\u5165\u4ee5\u4e0b\u6307\u6807\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u4f1a\u8bdd\u6570\uff1b<\/li>\n<li>\u4e92\u52a8\u4f1a\u8bdd\u6570\uff1b<\/li>\n<li>\u4f1a\u8bdd\u5173\u952e\u4e8b\u4ef6\u7387\uff1b<\/li>\n<li>\u5173\u952e\u4e8b\u4ef6\u6570\uff1b<\/li>\n<li>\u603b\u6536\u5165\u3002<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\u6dfb\u52a0\u8fc7\u6ee4\u6761\u4ef6\uff1a\u4f1a\u8bdd\u5a92\u4ecb\u5b8c\u5168\u5339\u914d <code>referral<\/code>\u3002<\/li>\n<li>\u518d\u8ba9\u4f1a\u8bdd\u6765\u6e90\u5339\u914d\u672c\u6587\u540e\u9762\u7684 AI \u6765\u6e90\u6b63\u5219\u3002<\/li>\n<li>\u6309\u5e73\u53f0\u548c\u7740\u9646\u9875\u62c6\u5206\u7ed3\u679c\uff0c\u68c0\u67e5\u662f\u5426\u6df7\u5165\u4f20\u7edf\u641c\u7d22\u3001\u90ae\u4ef6\u6216\u81ea\u6709\u6d3b\u52a8\u3002<\/li>\n<\/ol>\n<p>\u8fd9\u91cc\u5fc5\u987b\u4f7f\u7528<strong>\u4f1a\u8bdd\u8303\u56f4<\/strong>\u7684\u6765\u6e90\u7ef4\u5ea6\u3002\u201c\u9996\u6b21\u7528\u6237\u6765\u6e90\/\u5a92\u4ecb\u201d\u56de\u7b54\u7684\u662f\u7528\u6237\u7b2c\u4e00\u6b21\u5982\u4f55\u5230\u7ad9\uff0c\u201c\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\u201d\u56de\u7b54\u7684\u662f\u672c\u6b21\u8bbf\u95ee\u4ece\u54ea\u91cc\u8fdb\u5165\u3002\u4e8c\u8005\u6df7\u7528\u4f1a\u5bfc\u81f4 AI \u5f15\u8350\u4f1a\u8bdd\u88ab\u5386\u53f2\u83b7\u5ba2\u6765\u6e90\u8986\u76d6\u3002Google \u5bf9\u4e24\u7c7b\u8303\u56f4\u7684\u5b9a\u4e49\u89c1 <a href=\"https:\/\/support.google.com\/analytics\/answer\/11080067?hl=zh-Hans\">\u6d41\u91cf\u6765\u6e90\u7ef4\u5ea6\u8bf4\u660e<\/a>\u3002<\/p>\n<h2>\u5982\u4f55\u5efa\u7acb\u53ef\u7ef4\u62a4\u7684 AI \u6765\u6e90\u6ce8\u518c\u8868\uff1f<\/h2>\n<p><strong>\u6765\u6e90\u6ce8\u518c\u8868\u5e94\u4fdd\u5b58\u5e73\u53f0\u3001\u5b9e\u9645\u6765\u6e90\u503c\u3001\u9a8c\u8bc1\u8bc1\u636e\u3001\u72b6\u6001\u548c\u751f\u6548\u65e5\u671f\uff1b\u6b63\u5219\u53ea\u662f\u6ce8\u518c\u8868\u751f\u6210\u7684\u5206\u7c7b\u89c4\u5219\u3002<\/strong><\/p>\n<p>\u5efa\u8bae\u4ee5 GA4 \u62a5\u544a\u4e2d\u771f\u5b9e\u51fa\u73b0\u7684 <code>session source<\/code> \u4e3a\u51c6\uff0c\u5148\u4ece\u4ee5\u4e0b\u57df\u540d\u5f00\u59cb\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u53ef\u7eb3\u5165\u7684\u6765\u6e90<\/th>\n<th>\u4e0d\u5e94\u76f4\u63a5\u7eb3\u5165<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ChatGPT<\/td>\n<td><code>chatgpt.com<\/code>\u3001<code>chat.openai.com<\/code> \u53ca\u5df2\u9a8c\u8bc1\u5b50\u57df\u540d<\/td>\n<td>\u6574\u4e2a <code>openai.com<\/code><\/td>\n<\/tr>\n<tr>\n<td>Perplexity<\/td>\n<td><code>perplexity.ai<\/code> \u53ca\u5176\u5b50\u57df\u540d<\/td>\n<td>\u540d\u79f0\u76f8\u4f3c\u7684\u7b2c\u4e09\u65b9\u57df\u540d<\/td>\n<\/tr>\n<tr>\n<td>Claude<\/td>\n<td><code>claude.ai<\/code> \u53ca\u5176\u5b50\u57df\u540d<\/td>\n<td>\u6574\u4e2a <code>anthropic.com<\/code><\/td>\n<\/tr>\n<tr>\n<td>Gemini<\/td>\n<td><code>gemini.google.com<\/code><\/td>\n<td>\u6574\u4e2a <code>google.com<\/code><\/td>\n<\/tr>\n<tr>\n<td>Copilot<\/td>\n<td><code>copilot.microsoft.com<\/code><\/td>\n<td>\u6574\u4e2a <code>bing.com<\/code> \u6216 <code>microsoft.com<\/code><\/td>\n<\/tr>\n<tr>\n<td>DeepSeek<\/td>\n<td><code>deepseek.com<\/code> \u53ca\u5176\u5b50\u57df\u540d<\/td>\n<td>\u540d\u79f0\u76f8\u4f3c\u7684\u975e\u5b98\u65b9\u57df\u540d<\/td>\n<\/tr>\n<tr>\n<td>\u8c46\u5305<\/td>\n<td><code>doubao.com<\/code> \u53ca\u5176\u5b50\u57df\u540d<\/td>\n<td>\u4ec5\u5305\u542b\u201cdoubao\u201d\u7684\u6a21\u7cca\u5339\u914d<\/td>\n<\/tr>\n<tr>\n<td>Kimi<\/td>\n<td><code>kimi.com<\/code>\u3001<code>kimi.moonshot.cn<\/code><\/td>\n<td>\u6574\u4e2a <code>moonshot.cn<\/code><\/td>\n<\/tr>\n<tr>\n<td>\u901a\u4e49\u5343\u95ee<\/td>\n<td><code>tongyi.com<\/code>\u3001<code>qwen.ai<\/code> \u53ca\u5176\u5b50\u57df\u540d<\/td>\n<td>\u963f\u91cc\u5176\u4ed6\u4ea7\u54c1\u57df\u540d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5e73\u53f0\u540d\u79f0\u3001\u8bbf\u95ee\u6765\u6e90\u548c\u56de\u7b54\u6240\u4f7f\u7528\u7684\u641c\u7d22\u7d22\u5f15\u4e0d\u662f\u540c\u4e00\u6982\u5ff5\u3002\u5373\u4f7f\u67d0\u4e2a AI \u4ea7\u54c1\u8c03\u7528 Google \u6216 Bing \u83b7\u53d6\u7f51\u9875\uff0c\u4e5f\u4e0d\u80fd\u636e\u6b64\u628a\u5168\u90e8 <code>google.com<\/code> \u6216 <code>bing.com<\/code> \u6d41\u91cf\u5f52\u4e3a AI\u3002\u4e0d\u540c\u5f15\u64ce\u7684\u68c0\u7d22\u6765\u6e90\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/which-search-engines-power-ai-answers\">AI \u5f15\u64ce\u641c\u7d22\u7d22\u5f15\u5bf9\u7167<\/a>\u3002<\/p>\n<p>\u6765\u6e90\u6ce8\u518c\u8868\u81f3\u5c11\u5e94\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u5e73\u53f0\u540d\u79f0\u4e0e\u4ea7\u54c1\u5165\u53e3\uff1b<\/li>\n<li>GA4 \u4e2d\u5b9e\u9645\u51fa\u73b0\u7684\u4f1a\u8bdd\u6765\u6e90\uff1b<\/li>\n<li>\u9996\u6b21\u53d1\u73b0\u548c\u6700\u540e\u53d1\u73b0\u65e5\u671f\uff1b<\/li>\n<li>\u9a8c\u8bc1\u65b9\u6cd5\u53ca\u8bc1\u636e\uff1b<\/li>\n<li>\u72b6\u6001\uff1a\u89c2\u5bdf\u3001\u5df2\u786e\u8ba4\u3001\u505c\u7528\uff1b<\/li>\n<li>\u89c4\u5219\u7248\u672c\u3001\u4fee\u6539\u4eba\u548c\u751f\u6548\u65e5\u671f\u3002<\/li>\n<\/ul>\n<h3>\u53ef\u590d\u5236\u7684 AI \u6765\u6e90\u6b63\u5219<\/h3>\n<pre><code class=\"language-regex\">^(([a-z0-9-]+\\.)*(chatgpt\\.com|perplexity\\.ai|claude\\.ai|deepseek\\.com|doubao\\.com|kimi\\.com|tongyi\\.com|qwen\\.ai)|chat\\.openai\\.com|gemini\\.google\\.com|copilot\\.microsoft\\.com|kimi\\.moonshot\\.cn)$\n<\/code><\/pre>\n<p>\u8fd9\u6761\u89c4\u5219\u6709\u4e09\u4e2a\u5173\u952e\u8bbe\u8ba1\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528 <code>^<\/code> \u548c <code>$<\/code> \u9650\u5b9a\u5b8c\u6574\u6765\u6e90\uff0c\u907f\u514d\u5c40\u90e8\u5b57\u7b26\u4e32\u8bef\u62a5\uff1b<\/li>\n<li>\u5bf9\u57df\u540d\u4e2d\u7684\u70b9\u53f7\u8fdb\u884c\u8f6c\u4e49\uff1b<\/li>\n<li>\u53ea\u5141\u8bb8\u5df2\u6279\u51c6\u6839\u57df\u540d\u7684\u5b50\u57df\u540d\uff0c\u62d2\u7edd <code>perplexity.ai.example.com<\/code>\u3002<\/li>\n<\/ul>\n<p>\u89c4\u5219\u6ca1\u6709\u4f7f\u7528\u540e\u884c\u65ad\u8a00\u6216\u53cd\u5411\u5f15\u7528\uff0c\u4fbf\u4e8e\u5728\u91c7\u7528 RE2 \u89c4\u5219\u7684 Google \u4ea7\u54c1\u4e2d\u7ef4\u62a4\u3002GA4 \u6765\u6e90\u901a\u5e38\u4ee5\u5c0f\u5199\u57df\u540d\u51fa\u73b0\uff0c\u4f46\u4e0a\u7ebf\u524d\u4ecd\u5e94\u4ee5\u81ea\u5df1\u5a92\u4f53\u8d44\u6e90\u4e2d\u7684\u5b9e\u9645\u503c\u4e3a\u51c6\u3002<\/p>\n<h2>\u5982\u4f55\u521b\u5efa GA4 \u81ea\u5b9a\u4e49 AI \u5f15\u8350\u6e20\u9053\uff1f<\/h2>\n<p><strong>\u521b\u5efa\u201cAI \u5f15\u8350\u201d\u81ea\u5b9a\u4e49\u6e20\u9053\uff0c\u5c06\u6765\u6e90\u6b63\u5219\u4e0e <code>referral<\/code> \u5a92\u4ecb\u540c\u65f6\u4f5c\u4e3a\u6761\u4ef6\uff0c\u5e76\u628a\u8be5\u6e20\u9053\u653e\u5728\u901a\u7528 Referral \u4e4b\u524d\u3002<\/strong><\/p>\n<ol>\n<li>\u8fdb\u5165 GA4\u201c\u7ba1\u7406\u201d\u3002<\/li>\n<li>\u5728\u201c\u6570\u636e\u663e\u793a\u201d\u4e2d\u6253\u5f00\u201c\u6e20\u9053\u7ec4\u201d\u3002<\/li>\n<li>\u4ece\u9ed8\u8ba4\u6e20\u9053\u7ec4\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u3002<\/li>\n<li>\u65b0\u5efa\u6e20\u9053\uff0c\u547d\u540d\u4e3a\u201cAI \u5f15\u8350\u201d\u3002<\/li>\n<li>\u6dfb\u52a0\u6761\u4ef6\uff1a<\/li>\n<\/ol>\n<ul>\n<li>\u6765\u6e90\uff1a\u5339\u914d\u4e0a\u6587\u6b63\u5219\uff1b<\/li>\n<li>\u5a92\u4ecb\uff1a\u5b8c\u5168\u5339\u914d <code>referral<\/code>\u3002<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\u5c06\u201cAI \u5f15\u8350\u201d\u62d6\u5230\u901a\u7528 Referral \u4e4b\u524d\u3002<\/li>\n<li>\u4fdd\u5b58\u540e\u6253\u5f00\u201c\u62a5\u544a\u2014\u6d41\u91cf\u83b7\u53d6\u201d\u3002<\/li>\n<li>\u4f7f\u7528\u201c\u4f1a\u8bdd\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u201d\u4f5c\u4e3a\u4e3b\u7ef4\u5ea6\u3002<\/li>\n<li>\u6dfb\u52a0\u201c\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\u201d\u548c\u201c\u7740\u9646\u9875\u201d\u68c0\u67e5\u5206\u7c7b\u7ed3\u679c\u3002<\/li>\n<\/ol>\n<p>GA4 \u4f1a\u6309\u7167\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u4e2d\u7684\u6761\u4ef6\u548c\u987a\u5e8f\u5206\u7c7b\uff1b\u5148\u547d\u4e2d\u7684\u6e20\u9053\u4f1a\u83b7\u5f97\u8be5\u8bbf\u95ee\u3002\u56e0\u6b64\uff0c\u5982\u679c Referral \u6392\u5728\u201cAI \u5f15\u8350\u201d\u4e4b\u524d\uff0cAI \u4f1a\u8bdd\u4ecd\u4f1a\u88ab\u901a\u7528 Referral \u6355\u83b7\u3002\u5177\u4f53\u89c4\u5219\u89c1 <a href=\"https:\/\/support.google.com\/analytics\/answer\/13051316?hl=zh-Hans\">Google Analytics \u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u5b98\u65b9\u8bf4\u660e<\/a>\u3002<\/p>\n<p>\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u53ef\u4ee5\u7528\u5df2\u6709\u7684\u6765\u6e90\u548c\u5a92\u4ecb\u91cd\u65b0\u5206\u7c7b\u5386\u53f2\u6570\u636e\uff0c\u4f46\u5b83<strong>\u4e0d\u4f1a\u6539\u5199\u539f\u59cb\u6765\u6e90<\/strong>\u3002\u5982\u679c\u8bbf\u95ee\u53d1\u751f\u65f6\u6ca1\u6709\u4f20\u9012\u6765\u6e90\u5e76\u88ab\u8bb0\u5f55\u4e3a Direct\uff0c\u65b0\u5efa\u6e20\u9053\u65e0\u6cd5\u6062\u590d\u4e0d\u5b58\u5728\u7684\u8bc1\u636e\u3002<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width:100%;height:auto\" loading=\"lazy\"  src=\"https:\/\/maxaeo.cn\/blog\/wp-content\/uploads\/2026\/07\/1783961501141-12-1153-1.jpg\" alt=\"GA4\u7edf\u8ba1AI\u6d41\u91cf\u7684\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u8bbe\u7f6e\u754c\u9762\uff0cAI\u5f15\u8350\u6e20\u9053\u4f4d\u4e8e Referral \u4e4b\u524d\"><\/figure>\n<h2>\u5982\u4f55\u9a8c\u8bc1\u89c4\u5219\u6ca1\u6709\u8bef\u62a5\u6216\u6f0f\u62a5\uff1f<\/h2>\n<p><strong>\u9a8c\u6536\u5fc5\u987b\u540c\u65f6\u8986\u76d6\u6b63\u5219\u8fb9\u754c\u3001\u771f\u5b9e\u70b9\u51fb\u94fe\u8def\u548c\u6807\u51c6\u62a5\u544a\u5165\u8d26\uff1b\u770b\u5230\u6e20\u9053\u540d\u79f0\u4e0d\u7b49\u4e8e\u5206\u7c7b\u5df2\u7ecf\u6b63\u786e\u3002<\/strong><\/p>\n<h3>1. \u5148\u505a\u6b63\u8d1f\u6837\u672c\u6d4b\u8bd5<\/h3>\n<p>MaxAEO \u4e8e 2026 \u5e74 7 \u6708 14 \u65e5\u5bf9\u4e0a\u8ff0\u89c4\u5219\u8fdb\u884c\u4e8630\u6761\u6765\u6e90\u5b57\u7b26\u4e32\u7684\u8fb9\u754c\u6d4b\u8bd5\uff0c\u5176\u4e2d18\u6761\u4e3a\u6b63\u6837\u672c\u300112\u6761\u4e3a\u8d1f\u6837\u672c\u3002<\/p>\n<p>\u6b63\u6837\u672c\u5305\u62ec\uff1a<\/p>\n<pre><code class=\"language-text\">chatgpt.com\nwww.chatgpt.com\nchat.openai.com\nperplexity.ai\nwww.perplexity.ai\nclaude.ai\napp.claude.ai\ngemini.google.com\ncopilot.microsoft.com\ndeepseek.com\nchat.deepseek.com\ndoubao.com\nwww.doubao.com\nkimi.com\nkimi.moonshot.cn\ntongyi.com\nqwen.ai\nchat.qwen.ai\n<\/code><\/pre>\n<p>\u8d1f\u6837\u672c\u5305\u62ec\uff1a<\/p>\n<pre><code class=\"language-text\">openai.com\napi.openai.com\ngoogle.com\nwww.google.com\nbing.com\nmicrosoft.com\nmoonshot.cn\nanthropic.com\nperplexity.ai.example.com\nfakechatgpt.com\nchatgpt.com.example.org\nnotdeepseek.com\n<\/code><\/pre>\n<table>\n<thead>\n<tr>\n<th>\u6d4b\u8bd5\u7ed3\u679c<\/th>\n<th align=\"right\">\u6570\u91cf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6b63\u786e\u8bc6\u522b\u7684\u6b63\u6837\u672c<\/td>\n<td align=\"right\">18\/18<\/td>\n<\/tr>\n<tr>\n<td>\u6b63\u786e\u6392\u9664\u7684\u8d1f\u6837\u672c<\/td>\n<td align=\"right\">12\/12<\/td>\n<\/tr>\n<tr>\n<td>\u8bef\u62a5<\/td>\n<td align=\"right\">0<\/td>\n<\/tr>\n<tr>\n<td>\u6f0f\u62a5<\/td>\n<td align=\"right\">0<\/td>\n<\/tr>\n<tr>\n<td>\u672c\u7ec4\u6837\u672c\u51c6\u786e\u7387<\/td>\n<td align=\"right\">100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8be5\u7ed3\u679c\u53ea\u8bc1\u660e\u8fd930\u6761\u5b57\u7b26\u4e32\u7684\u5206\u7c7b\u7b26\u5408\u9884\u671f\uff0c<strong>\u4e0d\u4ee3\u8868\u6240\u6709 AI \u5e73\u53f0\u90fd\u4f1a\u4f20\u9012 Referrer\uff0c\u4e5f\u4e0d\u4ee3\u8868\u89c4\u5219\u8986\u76d6\u4e86\u6240\u6709\u672a\u6765\u57df\u540d<\/strong>\u3002<\/p>\n<h3>2. \u518d\u505a\u771f\u5b9e\u70b9\u51fb\u6d4b\u8bd5<\/h3>\n<p>\u4ece\u80fd\u591f\u5c55\u793a\u672c\u7ad9\u94fe\u63a5\u7684 AI \u56de\u7b54\u4e2d\u5b9e\u9645\u70b9\u51fb\u4e00\u6b21\uff0c\u5e76\u8bb0\u5f55\uff1a<\/p>\n<ul>\n<li>\u6d4b\u8bd5\u5e73\u53f0\u548c\u5165\u53e3\uff1b<\/li>\n<li>\u70b9\u51fb\u65f6\u95f4\u53ca\u6d4b\u8bd5\u8bbe\u5907\uff1b<\/li>\n<li>\u76ee\u6807\u7740\u9646\u9875\uff1b<\/li>\n<li>\u662f\u5426\u7ecf\u8fc7\u4e2d\u95f4\u8df3\u8f6c\uff1b<\/li>\n<li>\u5b9e\u65f6\u62a5\u544a\u4e2d\u7684\u6765\u6e90\/\u5a92\u4ecb\uff1b<\/li>\n<li>\u6807\u51c6\u62a5\u544a\u5904\u7406\u540e\u7684\u6700\u7ec8\u6e20\u9053\u3002<\/li>\n<\/ul>\n<p>\u4e00\u6b21\u672a\u51fa\u73b0\u6765\u6e90\u4e0d\u80fd\u76f4\u63a5\u5224\u5b9a\u89c4\u5219\u9519\u8bef\u3002\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u3001\u8df3\u8f6c\u65b9\u5f0f\u3001\u6d4f\u89c8\u5668\u7b56\u7565\u548c\u5e73\u53f0\u7248\u672c\u90fd\u53ef\u80fd\u6539\u53d8\u6765\u6e90\u4f20\u9012\u3002<\/p>\n<h3>3. \u6700\u540e\u6838\u5bf9\u6807\u51c6\u62a5\u544a<\/h3>\n<p>\u5728\u6570\u636e\u5b8c\u6210\u5904\u7406\u540e\uff0c\u6309\u4ee5\u4e0b\u7ef4\u5ea6\u590d\u6838\uff1a<\/p>\n<ul>\n<li>\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\uff1b<\/li>\n<li>\u7740\u9646\u9875\uff1b<\/li>\n<li>\u8bbe\u5907\u7c7b\u522b\uff1b<\/li>\n<li>\u56fd\u5bb6\u6216\u5730\u533a\uff1b<\/li>\n<li>\u5173\u952e\u4e8b\u4ef6\uff1b<\/li>\n<li>\u603b\u6536\u5165\u3002<\/li>\n<\/ul>\n<p>\u6d4b\u8bd5\u6d41\u91cf\u5e94\u8bb0\u5f55\u51c6\u786e\u65f6\u95f4\uff0c\u5e76\u4e0e\u6b63\u5f0f\u8d8b\u52bf\u5206\u6790\u5206\u5f00\u3002\u5426\u5219\u56e2\u961f\u81ea\u5df1\u7684\u9a8c\u8bc1\u70b9\u51fb\u53ef\u80fd\u88ab\u8bef\u8bfb\u4e3a AI \u6d41\u91cf\u589e\u957f\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48 AI \u8bbf\u95ee\u4f1a\u88ab\u7b97\u6210 Direct\uff1f<\/h2>\n<p><strong>\u5f53\u6d4f\u89c8\u5668\u6216\u5e94\u7528\u6ca1\u6709\u53d1\u9001 HTTP Referer\uff0cGA4 \u5c31\u65e0\u6cd5\u4ece\u9875\u9762\u8bf7\u6c42\u4e2d\u8fd8\u539f\u539f\u59cb AI \u5e73\u53f0\uff0c\u8bbf\u95ee\u53ef\u80fd\u663e\u793a\u4e3a <code>(direct) \/ (none)<\/code>\u3002<\/strong><\/p>\n<p>\u6765\u6e90\u53ef\u80fd\u5728\u4ee5\u4e0b\u73af\u8282\u4e22\u5931\uff1a<\/p>\n<ul>\n<li>AI \u5e94\u7528\u5185\u6d4f\u89c8\u5668\u672a\u4f20\u9012 Referer\uff1b<\/li>\n<li>\u4ece\u5e94\u7528\u5207\u6362\u5230\u5916\u90e8\u6d4f\u89c8\u5668\u65f6\u4e0a\u4e0b\u6587\u4e22\u5931\uff1b<\/li>\n<li>\u4e2d\u95f4\u8df3\u8f6c\u670d\u52a1\u79fb\u9664\u4e86\u6765\u6e90\uff1b<\/li>\n<li>HTTPS \u9875\u9762\u8df3\u8f6c\u5230\u4e0d\u5b89\u5168\u7684 HTTP \u9875\u9762\uff1b<\/li>\n<li>\u9875\u9762\u914d\u7f6e\u7684 Referrer Policy \u9650\u5236\u4e86\u4fe1\u606f\u4f20\u9012\uff1b<\/li>\n<li>\u7528\u6237\u590d\u5236\u94fe\u63a5\u540e\u53e6\u884c\u6253\u5f00\u3002<\/li>\n<\/ul>\n<p>HTTP Referer \u7684\u4f5c\u7528\u53ca\u53d7\u7b56\u7565\u9650\u5236\u7684\u65b9\u5f0f\u53ef\u53c2\u8003 <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTTP\/Reference\/Headers\/Referer\">MDN Referer \u8bf7\u6c42\u5934\u8bf4\u660e<\/a>\u3002<\/p>\n<p>\u670d\u52a1\u5668\u65e5\u5fd7\u80fd\u591f\u5e2e\u52a9\u6838\u5bf9\u8bf7\u6c42\u65f6\u95f4\u3001\u7740\u9646\u9875\u3001\u72b6\u6001\u7801\u548c\u8bbe\u5907\u4fe1\u606f\uff0c\u4f46\u5982\u679c\u8bf7\u6c42\u672c\u8eab\u6ca1\u6709 Referer\uff0c\u65e5\u5fd7\u540c\u6837\u65e0\u6cd5\u8bc1\u660e\u8bbf\u95ee\u6765\u81ea\u54ea\u4e2a AI \u5e73\u53f0\u3002<\/p>\n<p>\u56e0\u6b64\uff0cDirect \u53ea\u80fd\u4f5c\u4e3a<strong>\u5f85\u8865\u8bc1\u6570\u636e<\/strong>\u3002\u6df1\u5c42\u843d\u5730\u9875\u3001\u5f02\u5e38\u8bbf\u95ee\u65f6\u6bb5\u6216\u4e0e AI \u66dd\u5149\u540c\u6b65\uff0c\u90fd\u53ef\u4ee5\u5f62\u6210\u7ebf\u7d22\uff0c\u4f46\u4e0d\u80fd\u628a Direct \u6279\u91cf\u56de\u586b\u4e3a\u786e\u5b9a\u7684 AI \u6d41\u91cf\u3002<\/p>\n<h2>\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u4f7f\u7528 UTM\uff1f<\/h2>\n<p><strong>\u53ea\u6709\u54c1\u724c\u80fd\u591f\u63a7\u5236\u94fe\u63a5\u65f6\u624d\u5e94\u6dfb\u52a0 UTM\uff0c\u4f8b\u5982\u81ea\u6709\u804a\u5929\u673a\u5668\u4eba\u3001\u5408\u4f5c\u6d3b\u52a8\u3001\u5ba2\u670d\u667a\u80fd\u4f53\u6216\u56fa\u5b9a\u5206\u53d1\u94fe\u63a5\u3002<\/strong><\/p>\n<p>\u63a8\u8350\u683c\u5f0f\uff1a<\/p>\n<pre><code class=\"language-text\">?utm_source=chatgpt&amp;utm_medium=ai_referral&amp;utm_campaign=owned_assistant\n<\/code><\/pre>\n<p>\u5b57\u6bb5\u542b\u4e49\u5982\u4e0b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u53c2\u6570<\/th>\n<th>\u5efa\u8bae\u503c<\/th>\n<th>\u7528\u9014<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>utm_source<\/code><\/td>\n<td>\u5e73\u53f0\u6216\u5408\u4f5c\u65b9\u540d\u79f0<\/td>\n<td>\u533a\u5206\u6d41\u91cf\u6765\u6e90<\/td>\n<\/tr>\n<tr>\n<td><code>utm_medium<\/code><\/td>\n<td><code>ai_referral<\/code><\/td>\n<td>\u533a\u5206\u53d7\u63a7\u6d3b\u52a8\u4e0e\u81ea\u7136\u5f15\u8350<\/td>\n<\/tr>\n<tr>\n<td><code>utm_campaign<\/code><\/td>\n<td>\u5177\u4f53\u9879\u76ee\u540d\u79f0<\/td>\n<td>\u533a\u5206\u6d3b\u52a8\u6216\u5165\u53e3<\/td>\n<\/tr>\n<tr>\n<td><code>utm_content<\/code><\/td>\n<td>\u94fe\u63a5\u4f4d\u7f6e\u6216\u7248\u672c<\/td>\n<td>\u7528\u4e8e\u521b\u610f\u548c\u4f4d\u7f6e\u6d4b\u8bd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>UTM \u7684\u5b98\u65b9\u53c2\u6570\u5b9a\u4e49\u89c1 <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/campaigns\">Google Analytics \u6d3b\u52a8\u7f51\u5740\u6536\u96c6\u8bf4\u660e<\/a>\u3002<\/p>\n<p>\u5efa\u8bae\u53e6\u5efa\u201cAI \u53d7\u63a7\u6d3b\u52a8\u201d\u6e20\u9053\uff0c\u6761\u4ef6\u4e3a <code>medium = ai_referral<\/code>\u3002\u4e0d\u8981\u628a\u5b83\u4e0e <code>medium = referral<\/code> \u7684\u81ea\u7136 AI \u5f15\u8350\u5408\u5e76\uff0c\u5426\u5219\u65e0\u6cd5\u5224\u65ad\u589e\u957f\u6765\u81ea\u5e73\u53f0\u81ea\u7136\u63a8\u8350\uff0c\u8fd8\u662f\u54c1\u724c\u4e3b\u52a8\u5206\u53d1\u3002<\/p>\n<p>\u81ea\u7136\u751f\u6210\u7684 ChatGPT\u3001Perplexity \u6216 DeepSeek \u56de\u7b54\u901a\u5e38\u4e0d\u53d7\u54c1\u724c\u63a7\u5236\uff0c\u4e0d\u80fd\u4e8b\u540e\u4e3a\u5df2\u7ecf\u53d1\u751f\u7684\u8bbf\u95ee\u8865 UTM\u3002<\/p>\n<h2>GA4\u7edf\u8ba1AI\u6d41\u91cf\u5e94\u8be5\u770b\u54ea\u4e9b\u6307\u6807\uff1f<\/h2>\n<p><strong>AI \u6d41\u91cf\u8d28\u91cf\u5e94\u540c\u65f6\u8861\u91cf\u89c4\u6a21\u3001\u4e92\u52a8\u3001\u8f6c\u5316\u548c\u6536\u5165\uff0c\u5e76\u6309\u5e73\u53f0\u4e0e\u7740\u9646\u9875\u62c6\u5206\uff1b\u5355\u770b\u4f1a\u8bdd\u6570\u6216\u6d41\u91cf\u5360\u6bd4\u5bb9\u6613\u5f97\u51fa\u9519\u8bef\u7ed3\u8bba\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u56de\u7b54\u7684\u95ee\u9898<\/th>\n<th>\u4f7f\u7528\u6ce8\u610f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI \u5f15\u8350\u4f1a\u8bdd\u6570<\/td>\n<td>\u5e26\u6765\u591a\u5c11\u53ef\u9a8c\u8bc1\u8bbf\u95ee<\/td>\n<td>\u4e0e\u89c4\u5219\u7248\u672c\u548c\u57df\u540d\u53d8\u5316\u4e00\u8d77\u770b<\/td>\n<\/tr>\n<tr>\n<td>AI \u6d41\u91cf\u5360\u6bd4<\/td>\n<td>AI \u5f15\u8350\u5360\u5168\u90e8\u4f1a\u8bdd\u591a\u5c11<\/td>\n<td>\u5206\u6bcd\u5fc5\u987b\u4fdd\u6301\u4e00\u81f4<\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u7528\u6237\u6570<\/td>\n<td>\u662f\u5426\u89e6\u8fbe\u65b0\u7684\u8bbf\u95ee\u8005<\/td>\n<td>\u4e0d\u8981\u4e0e\u9996\u6b21\u7528\u6237\u6765\u6e90\u6df7\u6dc6<\/td>\n<\/tr>\n<tr>\n<td>\u4e92\u52a8\u7387<\/td>\n<td>\u8fdb\u5165\u540e\u662f\u5426\u7ee7\u7eed\u6d4f\u89c8<\/td>\n<td>\u6309\u5e73\u53f0\u548c\u7740\u9646\u9875\u6bd4\u8f83<\/td>\n<\/tr>\n<tr>\n<td>\u4f1a\u8bdd\u5173\u952e\u4e8b\u4ef6\u7387<\/td>\n<td>\u662f\u5426\u4ea7\u751f\u8be2\u76d8\u3001\u6ce8\u518c\u6216\u8d2d\u4e70<\/td>\n<td>\u4fdd\u6301\u5173\u952e\u4e8b\u4ef6\u5b9a\u4e49\u7a33\u5b9a<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u6b21\u4f1a\u8bdd\u6536\u5165<\/td>\n<td>\u7535\u5546\u8bbf\u95ee\u7684\u76f4\u63a5\u4ef7\u503c\u5982\u4f55<\/td>\n<td>\u540c\u65f6\u5c55\u793a\u6837\u672c\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u8def\u5f84\u53c2\u4e0e<\/td>\n<td>AI \u662f\u5426\u51fa\u73b0\u5728\u8f83\u957f\u51b3\u7b56\u94fe\u4e2d<\/td>\n<td>\u4f7f\u7528\u4e00\u81f4\u7684\u56de\u6eaf\u7a97\u53e3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5efa\u8bae\u81f3\u5c11\u4fdd\u7559\u4e09\u5f20\u89c6\u56fe\uff1a<\/p>\n<ol>\n<li><strong>\u5e73\u53f0\u89c6\u56fe<\/strong>\uff1a\u6bd4\u8f83 ChatGPT\u3001Perplexity\u3001Claude\u3001Gemini\u3001DeepSeek \u7b49\u6765\u6e90\uff1b<\/li>\n<li><strong>\u5185\u5bb9\u89c6\u56fe<\/strong>\uff1a\u6bd4\u8f83\u5404\u7740\u9646\u9875\u83b7\u5f97\u7684 AI \u4f1a\u8bdd\u3001\u4e92\u52a8\u548c\u5173\u952e\u4e8b\u4ef6\uff1b<\/li>\n<li><strong>\u4e1a\u52a1\u89c6\u56fe<\/strong>\uff1a\u6bd4\u8f83 AI \u5f15\u8350\u3001\u81ea\u7136\u641c\u7d22\u3001Referral \u548c\u53d7\u63a7 AI \u6d3b\u52a8\u7684\u8f6c\u5316\u6548\u7387\u3002<\/li>\n<\/ol>\n<p>\u5c0f\u6837\u672c\u4e0b\uff0c\u67d0\u4e2a\u5e73\u53f0\u4e00\u6b21\u8d2d\u4e70\u5c31\u53ef\u80fd\u663e\u8457\u62ac\u9ad8\u8f6c\u5316\u7387\u3002\u62a5\u544a\u5e94\u540c\u65f6\u5c55\u793a\u4f1a\u8bdd\u7edd\u5bf9\u6570\u3001\u5173\u952e\u4e8b\u4ef6\u6570\u548c\u6bd4\u7387\uff0c\u4e0d\u8981\u53ea\u5c55\u793a\u767e\u5206\u6bd4\u3002<\/p>\n<h2>GA4 \u80fd\u8861\u91cf\u5b8c\u6574\u7684 GEO \u6548\u679c\u5417\uff1f<\/h2>\n<p><strong>\u4e0d\u80fd\u3002GA4\u8861\u91cf\u7684\u662f\u70b9\u51fb\u540e\u7684\u8bbf\u95ee\u4e0e\u8f6c\u5316\uff0c\u65e0\u6cd5\u8bb0\u5f55\u6ca1\u6709\u70b9\u51fb\u7684\u54c1\u724c\u63d0\u53ca\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u56de\u7b54\u60c5\u611f\u548c\u5f15\u7528\u4efd\u989d\u3002<\/strong><\/p>\n<p>\u5b8c\u6574\u7684 GEO \u8861\u91cf\u5e94\u4fdd\u7559\u4e24\u5957\u5e73\u884c\u6570\u636e\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6570\u636e\u7cfb\u7edf<\/th>\n<th>\u4e3b\u8981\u6307\u6807<\/th>\n<th>\u4e0d\u80fd\u56de\u7b54\u7684\u95ee\u9898<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>GA4<\/td>\n<td>\u5f15\u8350\u4f1a\u8bdd\u3001\u4e92\u52a8\u3001\u5173\u952e\u4e8b\u4ef6\u3001\u6536\u5165<\/td>\n<td>\u6ca1\u6709\u70b9\u51fb\u7684\u66dd\u5149<\/td>\n<\/tr>\n<tr>\n<td>AI \u53ef\u89c1\u5ea6\u76d1\u6d4b<\/td>\n<td>\u63d0\u53ca\u7387\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u5f15\u7528\u6765\u6e90\u3001\u7ade\u54c1\u5360\u4f4d<\/td>\n<td>\u70b9\u51fb\u540e\u7684\u7ad9\u5185\u884c\u4e3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u96f6\u70b9\u51fb\u76d1\u6d4b\u53ef\u4ee5\u56fa\u5b9a\u4e00\u7ec4\u5177\u6709\u8d2d\u4e70\u610f\u56fe\u7684\u95ee\u9898\uff0c\u5728\u76f8\u540c\u5730\u533a\u3001\u5e73\u53f0\u548c\u65f6\u95f4\u7a97\u53e3\u91cd\u590d\u6d4b\u8bd5\u3002\u4f8b\u5982\uff1a<\/p>\n<pre><code class=\"language-text\">\u6211\u4eec\u662f\u4e00\u5bb6\u6b63\u5728\u9009\u8d2d\u4f01\u4e1a\u7ea7\u5ba2\u670d\u7cfb\u7edf\u7684\u4e2d\u578b\u7535\u5546\u516c\u53f8\u3002\n\u8bf7\u63a8\u83503\u4e2a\u9002\u5408\u4e2d\u56fd\u56e2\u961f\u7684\u65b9\u6848\uff0c\u5e76\u8bf4\u660e\u9002\u7528\u573a\u666f\u3001\u98ce\u9669\u548c\u5f15\u7528\u6765\u6e90\u3002\n<\/code><\/pre>\n<p>\u6bcf\u6b21\u8bb0\u5f55\u54c1\u724c\u662f\u5426\u51fa\u73b0\u3001\u51fa\u73b0\u4f4d\u7f6e\u3001\u63a8\u8350\u7406\u7531\u548c\u5f15\u7528\u9875\u9762\uff0c\u518d\u4e0e\u540c\u671f GA4 \u5f15\u8350\u4f1a\u8bdd\u53ca\u5173\u952e\u4e8b\u4ef6\u5bf9\u7167\u3002\u5177\u4f53\u6307\u6807\u8bbe\u8ba1\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/ai-search-share-of-voice\">AI Search Share of Voice \u8861\u91cf\u6846\u67b6<\/a>\u3002<\/p>\n<p>AI \u63d0\u53ca\u91cf\u4e0e GA4 \u4f1a\u8bdd\u6570\u4e0d\u80fd\u76f4\u63a5\u76f8\u52a0\u3002\u524d\u8005\u8861\u91cf\u53ef\u89c1\u5ea6\uff0c\u540e\u8005\u8861\u91cf\u5df2\u53d1\u751f\u7684\u8bbf\u95ee\uff0c\u4e24\u8005\u7684\u5355\u4f4d\u548c\u8bc1\u636e\u5f3a\u5ea6\u4e0d\u540c\u3002<\/p>\n<h2>\u5982\u4f55\u7ef4\u62a4\u89c4\u5219\u5e76\u6392\u67e5\u5f02\u5e38\uff1f<\/h2>\n<p><strong>\u6bcf\u6708\u5bfc\u51fa <code>medium=referral<\/code> \u7684\u6765\u6e90\u5217\u8868\uff0c\u5c06\u65b0\u57df\u540d\u5148\u653e\u5165\u89c2\u5bdf\u540d\u5355\uff0c\u9a8c\u8bc1\u5f52\u5c5e\u540e\u518d\u66f4\u65b0\u6b63\u5f0f\u89c4\u5219\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u62a5\u8868\u75c7\u72b6<\/th>\n<th>\u5e38\u89c1\u539f\u56e0<\/th>\n<th>\u4f18\u5148\u68c0\u67e5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI \u5f15\u8350\u59cb\u7ec8\u4e3a\u96f6<\/td>\n<td>\u5e73\u53f0\u672a\u4f20\u6765\u6e90\u3001\u5a92\u4ecb\u6761\u4ef6\u9519\u8bef\u6216\u6ca1\u6709\u5b9e\u9645\u70b9\u51fb<\/td>\n<td>\u539f\u59cb\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\u3001\u5b9e\u65f6\u6d4b\u8bd5<\/td>\n<\/tr>\n<tr>\n<td>AI \u6d41\u91cf\u5168\u90e8\u7559\u5728 Referral<\/td>\n<td>\u6e20\u9053\u987a\u5e8f\u9519\u8bef<\/td>\n<td>\u5c06 AI \u5f15\u8350\u79fb\u5230 Referral \u4e4b\u524d<\/td>\n<\/tr>\n<tr>\n<td>Gemini \u6570\u636e\u5f02\u5e38\u5de8\u5927<\/td>\n<td>\u9519\u628a\u6574\u4e2a <code>google.com<\/code> \u7eb3\u5165<\/td>\n<td>\u7f29\u5c0f\u5230\u5df2\u9a8c\u8bc1\u4ea7\u54c1\u57df\u540d<\/td>\n<\/tr>\n<tr>\n<td>Copilot \u6570\u636e\u5f02\u5e38\u5de8\u5927<\/td>\n<td>\u9519\u628a\u6574\u4e2a <code>bing.com<\/code> \u7eb3\u5165<\/td>\n<td>\u68c0\u67e5\u6765\u6e90\u6ce8\u518c\u8868<\/td>\n<\/tr>\n<tr>\n<td>AI \u6d41\u91cf\u7a81\u7136\u4e0b\u964d<\/td>\n<td>\u57df\u540d\u3001\u8df3\u8f6c\u6216\u5e94\u7528\u884c\u4e3a\u53d8\u5316<\/td>\n<td>\u65b0\u589e Referral \u6765\u6e90\u3001\u771f\u5b9e\u70b9\u51fb\u94fe\u8def<\/td>\n<\/tr>\n<tr>\n<td>\u5386\u53f2\u6570\u636e\u65e0\u6cd5\u6062\u590d<\/td>\n<td>\u539f\u59cb\u8bbf\u95ee\u6ca1\u6709\u6765\u6e90\u4fe1\u606f<\/td>\n<td>\u68c0\u67e5 Direct\uff0c\u4e0d\u505a\u786e\u5b9a\u6027\u56de\u586b<\/td>\n<\/tr>\n<tr>\n<td>UTM \u6d3b\u52a8\u672a\u8fdb\u5165 AI \u5f15\u8350<\/td>\n<td><code>ai_referral<\/code> \u4e0d\u7b49\u4e8e <code>referral<\/code><\/td>\n<td>\u67e5\u770b\u72ec\u7acb\u7684\u53d7\u63a7\u6d3b\u52a8\u6e20\u9053<\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u7528\u6237\u6765\u6e90\u4e0e\u4f1a\u8bdd\u6570\u4e0d\u4e00\u81f4<\/td>\n<td>\u6df7\u7528\u4e86\u7528\u6237\u8303\u56f4\u548c\u4f1a\u8bdd\u8303\u56f4<\/td>\n<td>\u6539\u7528\u4f1a\u8bdd\u6765\u6e90\u7ef4\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6bcf\u6b21\u66f4\u65b0\u89c4\u5219\u540e\uff0c\u5e94\uff1a<\/p>\n<ol>\n<li>\u8bb0\u5f55\u89c4\u5219\u7248\u672c\u548c\u751f\u6548\u65e5\u671f\uff1b<\/li>\n<li>\u91cd\u8dd1\u6b63\u6837\u672c\u3001\u8d1f\u6837\u672c\u548c\u4f2a\u9020\u5b50\u57df\u540d\u6d4b\u8bd5\uff1b<\/li>\n<li>\u68c0\u67e5\u65b0\u589e\u57df\u540d\u5e26\u6765\u7684\u4f1a\u8bdd\u53d8\u5316\uff1b<\/li>\n<li>\u9a8c\u8bc1\u6ca1\u6709\u6c61\u67d3 Organic Search \u6216 Referral\uff1b<\/li>\n<li>\u5728\u6708\u62a5\u4e2d\u6807\u6ce8\u53e3\u5f84\u53d8\u5316\uff0c\u907f\u514d\u628a\u914d\u7f6e\u53d8\u66f4\u89e3\u91ca\u4e3a\u589e\u957f\u3002<\/li>\n<\/ol>\n<h2>\u4e0a\u7ebf\u68c0\u67e5\u6e05\u5355<\/h2>\n<ul>\n<li><input disabled=\"\" type=\"checkbox\"> AI \u81ea\u7136\u5f15\u8350\u3001\u53d7\u63a7 UTM\u3001\u7591\u4f3c Direct\u3001\u96f6\u70b9\u51fb\u66dd\u5149\u5206\u522b\u7edf\u8ba1\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u62a5\u544a\u4f7f\u7528\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\uff0c\u800c\u975e\u9996\u6b21\u7528\u6237\u6765\u6e90\/\u5a92\u4ecb\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u6765\u6e90\u6b63\u5219\u5305\u542b\u9996\u5c3e\u8fb9\u754c\uff0c\u57df\u540d\u70b9\u53f7\u5df2\u7ecf\u8f6c\u4e49\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u6ca1\u6709\u628a <code>google.com<\/code>\u3001<code>bing.com<\/code>\u3001<code>openai.com<\/code> \u6574\u4f53\u7eb3\u5165\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u201cAI \u5f15\u8350\u201d\u4f4d\u4e8e\u901a\u7528 Referral \u4e4b\u524d\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u81ea\u7136\u5f15\u8350\u8981\u6c42 <code>medium = referral<\/code>\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u53d7\u63a7\u94fe\u63a5\u4f7f\u7528\u72ec\u7acb\u7684 <code>medium = ai_referral<\/code>\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u5df2\u6d4b\u8bd5\u6b63\u6837\u672c\u3001\u8d1f\u6837\u672c\u548c\u4f2a\u9020\u5b50\u57df\u540d\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u5df2\u5b8c\u6210\u771f\u5b9e\u5e73\u53f0\u70b9\u51fb\u548c\u6807\u51c6\u62a5\u544a\u9a8c\u6536\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u80fd\u6309\u5e73\u53f0\u3001\u7740\u9646\u9875\u3001\u5173\u952e\u4e8b\u4ef6\u548c\u6536\u5165\u62c6\u5206\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u6765\u6e90\u6ce8\u518c\u8868\u6709\u8d1f\u8d23\u4eba\u3001\u7248\u672c\u53f7\u548c\u590d\u6838\u65e5\u671f\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> Direct \u53ea\u4f5c\u4e3a\u5f85\u8865\u8bc1\u6570\u636e\uff0c\u4e0d\u56de\u586b\u4e3a\u786e\u5b9a AI \u6d41\u91cf\uff1b<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u96f6\u70b9\u51fb\u66dd\u5149\u5728\u72ec\u7acb\u7684 AI \u53ef\u89c1\u5ea6\u7cfb\u7edf\u4e2d\u7edf\u8ba1\u3002<\/li>\n<\/ul>\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<h3>GA4 \u80fd\u81ea\u52a8\u8bc6\u522b ChatGPT \u548c DeepSeek \u6d41\u91cf\u5417\uff1f<\/h3>\n<p>GA4 \u80fd\u8bb0\u5f55\u5e73\u53f0\u4f20\u9012\u7684\u6765\u6e90\uff0c\u4f46\u9ed8\u8ba4\u6e20\u9053\u7ec4\u4e0d\u4f1a\u6301\u7eed\u7ef4\u62a4\u5b8c\u6574\u7684 AI \u5e73\u53f0\u5206\u7c7b\u3002\u9700\u8981\u4f7f\u7528\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\u7b5b\u9009\uff0c\u6216\u5efa\u7acb\u5305\u542b\u5df2\u9a8c\u8bc1\u57df\u540d\u7684\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u3002<\/p>\n<h3>\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u80fd\u627e\u56de\u8fc7\u53bb\u7684 AI \u5f15\u8350\u5417\uff1f<\/h3>\n<p>\u5982\u679c\u5386\u53f2\u4f1a\u8bdd\u5df2\u7ecf\u4fdd\u5b58\u4e86\u6765\u6e90\u548c\u5a92\u4ecb\uff0c\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u53ef\u4ee5\u6309\u65b0\u89c4\u5219\u91cd\u65b0\u5206\u7c7b\u3002\u82e5\u8bbf\u95ee\u53d1\u751f\u65f6\u6ca1\u6709\u4f20\u9012\u6765\u6e90\u5e76\u88ab\u8bb0\u5f55\u4e3a Direct\uff0c\u65b0\u89c4\u5219\u65e0\u6cd5\u6062\u590d\u7f3a\u5931\u7684\u6765\u6e90\u8bc1\u636e\u3002<\/p>\n<h3>\u4e3a\u4ec0\u4e48\u62a5\u8868\u4e2d\u6ca1\u6709\u770b\u5230 DeepSeek \u6d41\u91cf\uff1f<\/h3>\n<p>\u53ef\u80fd\u662f\u5f53\u524d\u6ca1\u6709\u7528\u6237\u70b9\u51fb\uff0c\u4e5f\u53ef\u80fd\u662f\u5e94\u7528\u6ca1\u6709\u4f20\u9012 Referer\u3001\u6765\u6e90\u57df\u540d\u53d1\u751f\u53d8\u5316\u6216\u6d41\u91cf\u4ecd\u5728\u901a\u7528 Referral \u4e2d\u3002\u5148\u68c0\u67e5\u539f\u59cb\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\uff0c\u518d\u8fdb\u884c\u771f\u5b9e\u70b9\u51fb\u6d4b\u8bd5\u3002<\/p>\n<h3>\u4e3a\u4ec0\u4e48\u4e0d\u80fd\u628a <code>bing.com<\/code> \u5168\u90e8\u5f52\u4e3a Copilot\uff1f<\/h3>\n<p><code>bing.com<\/code> \u540c\u65f6\u627f\u8f7d\u4f20\u7edf\u641c\u7d22\u548c\u5176\u4ed6\u4ea7\u54c1\u5165\u53e3\u3002\u6574\u4f53\u5f52\u4e3a Copilot \u4f1a\u628a\u666e\u901a Bing \u641c\u7d22\u8bef\u62a5\u4e3a AI \u8bbf\u95ee\u3002\u53ea\u6709\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4e13\u5c5e\u6765\u6e90\u624d\u80fd\u8fdb\u5165\u786e\u5b9a\u6027\u6e20\u9053\u3002<\/p>\n<h3>\u4e3a\u4ec0\u4e48\u4e0d\u80fd\u628a <code>google.com<\/code> \u5168\u90e8\u5f52\u4e3a Gemini\uff1f<\/h3>\n<p><code>google.com<\/code> \u8986\u76d6\u4f20\u7edf\u641c\u7d22\u3001Discover \u548c\u5927\u91cf\u5176\u4ed6 Google \u670d\u52a1\u3002\u5c06\u6574\u4e2a\u57df\u540d\u5f52\u4e3a Gemini \u4f1a\u6c61\u67d3\u81ea\u7136\u641c\u7d22\u6570\u636e\uff0c\u5e94\u53ea\u4f7f\u7528\u80fd\u591f\u72ec\u7acb\u9a8c\u8bc1\u7684\u4ea7\u54c1\u6765\u6e90\u3002<\/p>\n<h3>UTM \u548c\u81ea\u7136 AI \u5f15\u8350\u5e94\u8be5\u5408\u5e76\u5417\uff1f<\/h3>\n<p>\u4e0d\u5efa\u8bae\u3002UTM \u8868\u793a\u54c1\u724c\u80fd\u591f\u63a7\u5236\u7684\u5206\u53d1\u94fe\u63a5\uff0c\u81ea\u7136\u5f15\u8350\u8868\u793a AI \u5e73\u53f0\u81ea\u884c\u63a8\u8350\u5e76\u4f20\u9012\u6765\u6e90\u3002\u4e24\u8005\u53ef\u4ee5\u5728\u6c47\u603b\u770b\u677f\u4e2d\u5e76\u5217\u5c55\u793a\uff0c\u4f46\u5e94\u4fdd\u7559\u72ec\u7acb\u6e20\u9053\u3002<\/p>\n<h3>GA4 \u80fd\u5224\u65ad\u4e00\u6b21 Direct \u8bbf\u95ee\u6765\u81ea ChatGPT \u5417\uff1f<\/h3>\n<p>\u4e0d\u80fd\u786e\u5b9a\u3002\u843d\u5730\u9875\u3001\u8bbf\u95ee\u65f6\u95f4\u548c\u670d\u52a1\u5668\u65e5\u5fd7\u53ef\u4ee5\u63d0\u4f9b\u7ebf\u7d22\uff0c\u4f46\u53ea\u8981\u539f\u59cb\u6765\u6e90\u6ca1\u6709\u4f20\u9012\uff0c\u5c31\u4e0d\u80fd\u4ec5\u51ed GA4 \u5c06\u8be5\u8bbf\u95ee\u5f52\u56e0\u7ed9 ChatGPT\u3002<\/p>\n<h3>GA4 \u6570\u636e\u80fd\u8861\u91cf\u5b8c\u6574\u7684 GEO \u4f18\u5316\u6548\u679c\u5417\uff1f<\/h3>\n<p>\u4e0d\u80fd\u3002GA4\u4e3b\u8981\u8861\u91cf\u70b9\u51fb\u540e\u7684\u8bbf\u95ee\u4e0e\u8f6c\u5316\uff1bGEO\u8fd8\u5305\u62ec\u65e0\u70b9\u51fb\u63d0\u53ca\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u56de\u7b54\u60c5\u611f\u3001\u7ade\u54c1\u5360\u4f4d\u548c\u5f15\u7528\u6765\u6e90\uff0c\u9700\u8981\u4e0e AI \u53ef\u89c1\u5ea6\u76d1\u6d4b\u6570\u636e\u5e76\u5217\u5206\u6790\u3002<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      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