{"id":560,"date":"2026-06-29T11:55:34","date_gmt":"2026-06-29T03:55:34","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/identify-ai-traffic\/"},"modified":"2026-06-29T11:55:34","modified_gmt":"2026-06-29T03:55:34","slug":"identify-ai-traffic","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/identify-ai-traffic\/","title":{"rendered":"\u8bc6\u522bAI\u6765\u6e90\u6d41\u91cf\uff1a\u5728\u7edf\u8ba1\u540e\u53f0\u8ba4\u51faChatGPT\u3001\u8c46\u5305\u3001Perplexity\u8bbf\u5ba2"},"content":{"rendered":"<p>\u8bc6\u522bAI\u6765\u6e90\u6d41\u91cf\uff0c\u672c\u8d28\u662f\u8ba4\u51fa\u8bbf\u5ba2\u4ece\u54ea\u4e2a AI \u5e73\u53f0\u70b9\u94fe\u63a5\u8fdb\u4e86\u4f60\u7684\u7ad9\u3002\u96be\u70b9\u5f88\u73b0\u5b9e\uff1a\u5927\u91cf AI \u8bbf\u5ba2\u5728\u7edf\u8ba1\u540e\u53f0\u91cc\u4e0d&quot;\u81ea\u62a5\u5bb6\u95e8&quot;\u2014\u2014\u514d\u8d39\u7248 ChatGPT\u3001\u624b\u673a App \u548c\u65b0\u4e00\u4ee3\u5185\u5d4c AI \u6d4f\u89c8\u5668\u5e38\u5e38\u4e22\u6389 referrer\uff0c\u88ab GA4 \u9ed8\u8ba4\u7b97\u8fdb&quot;\u76f4\u63a5\u6d41\u91cf&quot;\u3002\u4e8e\u662f\u4f60\u4ee5\u4e3a\u6ca1\u6709\u7684 AI \u6d41\u91cf\uff0c\u5176\u5b9e\u4e00\u76f4\u90fd\u5728\uff0c\u53ea\u662f\u6ca1\u88ab\u8ba4\u51fa\u6765\u3002<\/p>\n<p><strong>\u4e00\u53e5\u8bdd\u8bc6\u522b\u53e3\u5f84\uff1aAI\u6765\u6e90\u6d41\u91cf\u6307\u7528\u6237\u5728 ChatGPT\u3001Perplexity\u3001\u8c46\u5305\u7b49 AI \u52a9\u624b\u7684\u56de\u7b54\u91cc\u70b9\u94fe\u63a5\u8fdb\u5165\u4f60\u7f51\u7ad9\u7684\u8bbf\u95ee\uff0c\u6765\u6e90\u662f AI \u5bf9\u8bdd\u9875\uff0c\u800c\u975e Google\u3001\u767e\u5ea6\u7684\u641c\u7d22\u7ed3\u679c\u9875\u3002<\/strong><\/p>\n<p>\u8fd9\u7bc7\u662f\u7ed9\u5e02\u573a\u548c\u6570\u636e\u56e2\u961f\u7684\u5b9e\u64cd\u6307\u5357\uff1a\u5148\u7ed9\u4e00\u4efd<strong>\u4e2d\u5916 AI \u5e73\u53f0\u7684 referral \u57df\u540d\u5e95\u8868<\/strong>\uff0c\u518d\u8bb2 GA4\u3001\u670d\u52a1\u5668\u65e5\u5fd7\u3001\u4e09\u89d2\u9a8c\u8bc1\u4e09\u5c42\u8bc6\u522b\u65b9\u6cd5\uff0c\u6700\u540e\u9644\u4e00\u4efd\u53ef\u7167\u505a\u7684\u81ea\u67e5\u6e05\u5355\u3002\u91cd\u70b9\u653e\u5728\u56fd\u5185\u6559\u7a0b\u666e\u904d\u6f0f\u6389\u7684\u8c46\u5305\u3001Kimi\u3001DeepSeek \u7b49\u5e73\u53f0\u4e0a\u3002<\/p>\n<h2>\u4ec0\u4e48\u662fAI\u6765\u6e90\u6d41\u91cf\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5728\u7edf\u8ba1\u540e\u53f0\u91cc&quot;\u9690\u8eab&quot;<\/h2>\n<p>AI\u6765\u6e90\u6d41\u91cf\uff0c\u6307\u7528\u6237\u5728 ChatGPT\u3001Perplexity\u3001\u8c46\u5305\u3001DeepSeek \u7b49 AI \u52a9\u624b\u91cc\u770b\u5230\u4f60\u7684\u5185\u5bb9\u6216\u94fe\u63a5\u540e\uff0c\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\u4ea7\u751f\u7684\u8bbf\u95ee\u3002\u5b83\u548c\u641c\u7d22\u6d41\u91cf\u7684\u5173\u952e\u533a\u522b\u662f\uff1a<strong>\u6765\u6e90\u662f\u4e00\u4e2a AI \u5bf9\u8bdd\u9875\uff0c\u800c\u4e0d\u662f\u641c\u7d22\u7ed3\u679c\u9875<\/strong>\u3002<\/p>\n<p>\u5b83\u5bb9\u6613&quot;\u9690\u8eab&quot;\u6709\u4e24\u4e2a\u539f\u56e0\uff1a<\/p>\n<ul>\n<li><strong>GA4 \u6ca1\u6709\u73b0\u6210\u7684 AI \u6e20\u9053<\/strong>\uff1a\u9ed8\u8ba4\u6e20\u9053\u5206\u7ec4\u91cc\u6ca1\u6709\u4e3a\u5927\u591a\u6570 AI \u5e73\u53f0\u9884\u8bbe\u89c4\u5219\uff0c\u8fd9\u4e9b\u4f1a\u8bdd\u4f1a\u6563\u843d\u8fdb Referral\uff0c\u6216\u56e0\u7f3a referrer \u843d\u8fdb Direct\uff0c\u4e0d\u4f1a\u81ea\u52a8\u805a\u6210\u4e00\u4e2a&quot;AI&quot;\u6e20\u9053\u3002<\/li>\n<li><strong>AI \u7b54\u6848\u5e38\u5e38&quot;\u96f6\u70b9\u51fb&quot;<\/strong>\uff1a\u7528\u6237\u770b\u5b8c\u76f4\u63a5\u8d70\uff0c\u6839\u672c\u4e0d\u70b9\u94fe\u63a5\u3002\u8fd9\u90e8\u5206\u53ef\u89c1\u5ea6\u4e0d\u51fa\u73b0\u5728\u4efb\u4f55\u6d41\u91cf\u62a5\u8868\u91cc\uff0c\u53ea\u80fd\u9760\u8de8\u5e73\u53f0\u7684 AI \u54c1\u724c\u76d1\u63a7\u5355\u72ec\u8ffd\u8e2a\u3002<\/li>\n<\/ul>\n<h2>AI\u6765\u6e90\u6d41\u91cf\u8bc6\u522b\u96be\u5728\u54ea\uff1a\u4e09\u4e2a\u8ba9\u6570\u636e\u5931\u771f\u7684\u539f\u56e0<\/h2>\n<p>\u8bc6\u522b\u5931\u771f\u4e3b\u8981\u6765\u81ea\u4e09\u5904\uff1a<strong>referrer \u88ab\u5265\u79bb\u3001\u4f1a\u8bdd\u88ab\u7b97\u6210 direct\u3001\u5e73\u53f0\u540d\u5355\u66f4\u65b0\u592a\u5feb<\/strong>\u3002\u770b\u61c2\u8fd9\u4e09\u70b9\uff0c\u624d\u77e5\u9053\u6bcf\u79cd\u65b9\u6cd5\u5404\u8865\u54ea\u4e00\u5757\u3002<\/p>\n<p>\u5728\u6211\u4eec\u7ecf\u624b\u7684\u4e2d\u6587\u7ad9\u70b9\u91cc\uff0cAI \u6765\u6e90\u4f1a\u8bdd\u76ee\u524d\u591a\u6570\u53ea\u5360\u603b\u6d41\u91cf\u7684\u4e2a\u4f4d\u6570\u767e\u5206\u6bd4\uff0c\u5374\u662f\u73af\u6bd4\u589e\u901f\u6700\u5feb\u7684\u6e20\u9053\u4e4b\u4e00\u2014\u2014\u57fa\u6570\u5c0f\u3001\u53c8\u88ab\u7cfb\u7edf\u6027\u4f4e\u4f30\uff0c\u6700\u5bb9\u6613\u88ab\u5ffd\u89c6\u3002<\/p>\n<ul>\n<li><strong>referrer \u88ab\u5265\u79bb<\/strong>\uff1a\u514d\u8d39\u7248 ChatGPT \u4e0e\u5927\u91cf\u79fb\u52a8 App\u3001webview \u4e0d\u53d1\u9001 referrer\uff0c\u8bbf\u5ba2\u88ab\u8bb0\u4e3a\u76f4\u63a5\u6d41\u91cf\uff0c\u8fd9\u662f\u4f4e\u4f30\u7684\u6700\u5927\u6765\u6e90\u3002<\/li>\n<li><strong>AI \u6d4f\u89c8\u5668\u6df7\u6dc6\u6765\u6e90<\/strong>\uff1aPerplexity Comet \u4ecd\u4ee5 perplexity.ai \/ referral \u6b63\u5e38\u51fa\u73b0\uff0c\u4f46 ChatGPT Atlas \u8fd9\u7c7b\u5185\u5d4c\u6d4f\u89c8\u5668\u5e38\u5265\u79bb referrer\uff0c\u4f1a\u8bdd\u663e\u793a\u4e3a Direct \u6216 (not set)\uff08\u636e MarTech \u5bf9 Comet \u4e0e Atlas \u7684\u5b9e\u6d4b\u62a5\u9053\uff09\u3002<\/li>\n<li><strong>\u5e73\u53f0\u540d\u5355\u53d8\u5316\u5feb<\/strong>\uff1aDeepSeek\u3001Grok \u5728 2025 \u5e74\u8fd8\u53ef\u5ffd\u7565\uff0c2026 \u5e74\u5df2\u662f\u53ef\u6d4b\u6765\u6e90\uff1b\u6b63\u5219\u6e05\u5355\u4e0d\u6309\u5b63\u66f4\u65b0\u5c31\u4f1a\u6f0f\u3002<\/li>\n<\/ul>\n<h2>\u4e2d\u5916AI\u5e73\u53f0\u7684referral\u57df\u540d\u5e95\u8868\uff08\u8bc6\u522b\u7b2c\u4e00\u6b65\uff09<\/h2>\n<p>\u8bc6\u522b\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u63e1\u4f4f\u4e00\u4efd&quot;\u5e73\u53f0 \u2192 \u5165\u53e3\u57df\u540d \u2192 GA4 \u5178\u578b\u8868\u73b0&quot;\u7684\u5bf9\u7167\u8868\u3002\u591a\u6570\u4e2d\u6587\u6559\u7a0b\u53ea\u5217 ChatGPT\u3001Perplexity\uff0c\u6f0f\u6389\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u8fd9\u4e9b\u56fd\u5185\u4e3b\u529b\u2014\u2014\u800c\u5bf9\u4e2d\u6587\u54c1\u724c\uff0c\u8fd9\u51e0\u5bb6\u5f80\u5f80\u624d\u662f AI\u6765\u6e90\u6d41\u91cf\u7684\u5927\u5934\u3002<\/p>\n<p>\u4e0b\u8868\u662f\u7528 Tag Assistant \u914d\u5408 GA4 DebugView\uff0c\u9010\u4e2a\u5e73\u53f0\u70b9\u94fe\u63a5\u8fdb\u7ad9\u3001\u89c2\u5bdf source\/medium \u5f97\u5230\u7684\u7ed3\u679c\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u5165\u53e3\u57df\u540d<\/th>\n<th>GA4 \u5178\u578b source \/ medium<\/th>\n<th>\u6613\u4e22\u5931\u4e3a Direct<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ChatGPT<\/td>\n<td>chatgpt.com\u3001chat.openai.com<\/td>\n<td>chatgpt.com \/ referral<\/td>\n<td>\u514d\u8d39\u7248\u3001App \u5e38\u89c1<\/td>\n<\/tr>\n<tr>\n<td>ChatGPT Atlas<\/td>\n<td>chatgpt.com<\/td>\n<td>\u591a\u4e3a Direct \/ (not set)<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>Perplexity<\/td>\n<td>perplexity.ai<\/td>\n<td>perplexity.ai \/ referral<\/td>\n<td>\u5c11<\/td>\n<\/tr>\n<tr>\n<td>Gemini<\/td>\n<td>gemini.google.com<\/td>\n<td>gemini.google.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>Copilot<\/td>\n<td>copilot.microsoft.com<\/td>\n<td>copilot.microsoft.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>Claude<\/td>\n<td>claude.ai<\/td>\n<td>claude.ai \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>Grok<\/td>\n<td>grok.com\u3001x.ai<\/td>\n<td>grok.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u8c46\u5305<\/td>\n<td>doubao.com<\/td>\n<td>doubao.com \/ referral<\/td>\n<td>App webview \u5e38\u89c1<\/td>\n<\/tr>\n<tr>\n<td>DeepSeek<\/td>\n<td>chat.deepseek.com\u3001deepseek.com<\/td>\n<td>deepseek.com \/ referral<\/td>\n<td>App \u5e38\u89c1<\/td>\n<\/tr>\n<tr>\n<td>Kimi<\/td>\n<td>kimi.com\u3001kimi.moonshot.cn<\/td>\n<td>referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u901a\u4e49\u5343\u95ee<\/td>\n<td>tongyi.aliyun.com<\/td>\n<td>tongyi.aliyun.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u817e\u8baf\u5143\u5b9d<\/td>\n<td>yuanbao.tencent.com<\/td>\n<td>yuanbao.tencent.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u6587\u5fc3\u4e00\u8a00<\/td>\n<td>yiyan.baidu.com<\/td>\n<td>yiyan.baidu.com \/ referral<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width:100%;height:auto\" loading=\"lazy\"  src=\"https:\/\/maxaeo.cn\/blog\/wp-content\/uploads\/2026\/06\/1782493050987-18-51005-1.jpg\" alt=\"AI\u6765\u6e90\u6d41\u91cf\u8bc6\u522b\u7528\u7684\u4e2d\u5916AI\u5e73\u53f0referral\u57df\u540d\u5bf9\u7167\u8868\u622a\u56fe\"><\/figure>\n<p><strong>\u4e00\u4e2a\u5e38\u88ab\u6f0f\u6389\u7684\u8fb9\u754c<\/strong>\uff1aGoogle AI Overviews\uff08AI \u6982\u89c8\uff09\u548c AI \u6a21\u5f0f\u91cc\u7684\u70b9\u51fb\u4e0d\u4f1a\u5355\u5217\uff0c\u4ecd\u8bb0\u4e3a google \/ organic\uff0c\u65e0\u6cd5\u5728 GA4 \u91cc\u4ece\u81ea\u7136\u641c\u7d22\u4e2d\u62c6\u51fa\u6765\u3002\u6240\u4ee5&quot;AI\u6765\u6e90\u6d41\u91cf&quot;\u5b9e\u9645\u5206\u4e24\u6876\u2014\u2014<strong>AI \u52a9\u624b\u7684 referral\uff08\u53ef\u8bc6\u522b\uff09<strong>\u4e0e<\/strong>\u641c\u7d22\u5185 AI \u529f\u80fd\u5e26\u6765\u7684\u70b9\u51fb\uff08\u6df7\u5728 organic \u91cc\uff0c\u96be\u62c6\u5206\uff09<\/strong>\u3002\u672c\u6587\u65b9\u6cd5\u8986\u76d6\u7684\u662f\u524d\u8005\u3002<\/p>\n<h2>\u5728GA4\u91cc\u8bc6\u522bAI\u6765\u6e90\u6d41\u91cf\uff1a3\u79cd\u65b9\u6cd5<\/h2>\n<p>\u5728 GA4 \u91cc\u8bc6\u522b AI \u6765\u6e90\u6d41\u91cf\uff0c\u6709\u4e09\u79cd\u4ece\u5feb\u5230\u7a33\u7684\u505a\u6cd5\uff1a<strong>\u5feb\u901f\u641c\u7d22\u3001\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\u3001\u63a2\u7d22\u533a\u6b63\u5219<\/strong>\u3002\u60f3\u957f\u671f\u770b\u8d8b\u52bf\uff0c\u76f4\u63a5\u914d\u6e20\u9053\u7ec4\uff1b\u4e34\u65f6\u6838\u5bf9\uff0c\u7528\u641c\u7d22\u6846\u3002\u5b8c\u6574\u5206\u6b65\u8bbe\u7f6e\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/ai-referral-traffic-ga4\">\u5728 GA4 \u4e2d\u8ffd\u8e2a AI referral \u6d41\u91cf\u7684\u8bbe\u7f6e\u6307\u5357<\/a>\u3002<\/p>\n<ol>\n<li><strong>\u5feb\u901f\u641c\u7d22\uff08\u4e34\u65f6\u6838\u5bf9\uff09<\/strong>\uff1a\u5728&quot;\u6d41\u91cf\u83b7\u53d6&quot;\u62a5\u544a\u7684\u641c\u7d22\u6846\u8f93\u5165 chatgpt\u3001perplexity\u3001doubao\u3001deepseek \u7b49\u5173\u952e\u8bcd\uff0c\u7acb\u523b\u770b\u5230\u5bf9\u5e94\u4f1a\u8bdd\u3002<\/li>\n<li><strong>\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\uff08\u63a8\u8350\u957f\u671f\u7528\uff09<\/strong>\uff1a\u7ba1\u7406 \u2192 \u6e20\u9053\u7ec4 \u2192 \u65b0\u5efa\uff0c\u5bf9 Source \u52a0\u4e00\u6761\u6b63\u5219\uff0c\u628a\u547d\u4e2d\u4f1a\u8bdd\u5f52\u6210\u72ec\u7acb\u7684&quot;AI \u5de5\u5177&quot;\u6e20\u9053\uff0c\u5e76\u6392\u5728\u9ed8\u8ba4 Referral \u89c4\u5219\u4e4b\u4e0a\u3002<\/li>\n<li><strong>\u63a2\u7d22\u533a\u6b63\u5219\uff08\u6df1\u6316\u843d\u5730\u9875\uff09<\/strong>\uff1a\u65b0\u5efa\u7a7a\u767d\u63a2\u7d22\uff0c\u7ef4\u5ea6\u9009&quot;\u4f1a\u8bdd\u6765\u6e90&quot;\u548c&quot;\u843d\u5730\u9875&quot;\uff0c\u5bf9\u6765\u6e90\u5957\u7528\u4e0b\u9762\u7684\u6b63\u5219\uff0c\u770b\u6bcf\u4e2a AI \u5e73\u53f0\u5e26\u6765\u4e86\u54ea\u4e9b\u9875\u9762\u7684\u8bbf\u95ee\u3002<\/li>\n<\/ol>\n<p>\u53ef\u76f4\u63a5\u5957\u7528\u7684\u4e2d\u5916\u5408\u5e76\u6b63\u5219\uff08\u8bb0\u5f97\u6309\u5b63\u66f4\u65b0\uff09\uff1a<\/p>\n<pre><code>chatgpt\\.com|chat\\.openai\\.com|perplexity\\.ai|gemini\\.google\\.com|copilot\\.microsoft\\.com|claude\\.ai|grok\\.com|doubao\\.com|deepseek\\.com|kimi\\.(com|moonshot\\.cn)|tongyi\\.aliyun\\.com|yuanbao\\.tencent\\.com|yiyan\\.baidu\\.com\n<\/code><\/pre>\n<h2>\u88ab\u7b97\u6210&quot;\u76f4\u63a5\u6d41\u91cf&quot;\u7684AI\u8bbf\u5ba2\uff0c\u600e\u4e48\u7528\u4e09\u89d2\u9a8c\u8bc1\u6cd5\u627e\u56de<\/h2>\n<p>\u5bf9\u88ab\u5265\u79bb referrer\u3001\u843d\u8fdb Direct \u7684 AI \u8bbf\u5ba2\uff0c\u7528&quot;\u4e09\u89d2\u9a8c\u8bc1\u6cd5&quot;\u53cd\u63a8\uff1a<strong>\u540c\u65f6\u6ee1\u8db3\u4e09\u4e2a\u4fe1\u53f7\uff0c\u5c31\u9ad8\u5ea6\u7591\u4f3c AI \u6765\u6e90<\/strong>\u3002\u5355\u770b\u4e00\u4e2a\u4fe1\u53f7\u4f1a\u8bef\u5224\uff0c\u4e09\u4e2a\u53e0\u52a0\u624d\u9760\u8c31\u3002<\/p>\n<ul>\n<li><strong>\u843d\u5730\u9875\u662f\u6df1\u5c42\u5185\u5bb9\u9875<\/strong>\uff1a\u76f4\u63a5\u6d41\u91cf\u6b63\u5e38\u96c6\u4e2d\u5728\u9996\u9875\/\u54c1\u724c\u8bcd\u9875\uff1b\u82e5\u5927\u91cf Direct \u4f1a\u8bdd\u76f4\u63a5\u843d\u5728\u67d0\u7bc7\u6df1\u5ea6\u6587\u7ae0\u6216\u5bf9\u6bd4\u9875\uff0c\u800c\u975e\u9996\u9875\uff0c\u7b26\u5408 AI \u5f15\u7528\u7279\u5f81\u3002<\/li>\n<li><strong>\u65e0 UTM\u3001\u65e0\u7ad9\u5185\u5165\u53e3<\/strong>\uff1a\u8fd9\u4e9b\u4f1a\u8bdd\u6ca1\u6709\u4efb\u4f55\u6d3b\u52a8\u53c2\u6570\uff0c\u7ad9\u5185\u4e5f\u6ca1\u6709\u5bf9\u5e94\u7684\u5f15\u5bfc\u4f4d\u7f6e\u3002<\/li>\n<li><strong>\u65f6\u95f4\u4e0e AI \u63d0\u53ca\u5bf9\u9f50<\/strong>\uff1a\u628a Direct \u843d\u5730\u9875\u7684\u73af\u6bd4\u4e0a\u6da8\uff0c\u548c\u4f60\u5728\u5404\u5e73\u53f0\u88ab\u5f15\u7528\u7684\u65f6\u95f4\u70b9\u5bf9\u7167\u2014\u2014\u82e5 AI\u63d0\u53ca\u7387\u5728\u67d0\u5468\u4e0a\u5347\uff0c\u540c\u671f\u8be5\u9875 Direct \u540c\u6b65\u4e0a\u6da8\uff0c\u57fa\u672c\u53ef\u5f52\u56e0\u5230 AI\u3002<\/li>\n<\/ul>\n<p><strong>\u600e\u4e48\u4f30\u89c4\u6a21<\/strong>\uff1a\u53d6\u89e6\u53d1\u4e09\u4fe1\u53f7\u7684 Direct \u4f1a\u8bdd\u91cf\uff0c\u4f5c\u4e3a&quot;\u88ab\u4f4e\u4f30 AI \u6d41\u91cf&quot;\u7684\u4e0b\u9650\uff1b\u5b83\u53ea\u80fd\u4f30\u7b97\u3001\u4e0d\u80fd\u7cbe\u786e\u5f52\u56e0\u3002\u60f3\u7406\u89e3 AI \u6d41\u91cf\u4e3a\u4f55\u5929\u7136\u88ab\u4f4e\u4f30\uff0c\u89c1 <a href=\"https:\/\/maxaeo.ai\/blog\/ai-referral-traffic-underreported\">AI referral \u6d41\u91cf\u4e3a\u4f55\u88ab\u4e25\u91cd\u4f4e\u4f30<\/a>\u3002<\/p>\n<h2>\u670d\u52a1\u5668\u65e5\u5fd7\u5c42\uff1a\u533a\u5206&quot;AI\u722c\u866b&quot;\u548c&quot;AI\u70b9\u51fb\u8bbf\u5ba2&quot;<\/h2>\n<p>\u7edf\u8ba1\u540e\u53f0\u53ea\u770b\u5f97\u5230&quot;\u4eba\u4ece AI \u70b9\u8fdb\u6765&quot;\uff1b\u8981\u770b&quot;AI \u6709\u6ca1\u6709\u6765\u6293\u4f60\u7684\u5185\u5bb9&quot;\uff0c\u5f97\u67e5\u670d\u52a1\u5668\u8bbf\u95ee\u65e5\u5fd7\u7684 User-Agent\u3002<strong>referral \u662f\u8bbf\u5ba2\u4f1a\u8bdd\uff0cUA \u662f\u673a\u5668\u4eba\u6293\u53d6\uff0c\u4e24\u5c42\u662f\u4e0d\u540c\u7684\u4e1c\u897f<\/strong>\u2014\u2014\u90fd\u770b\uff0c\u624d\u4e0d\u6f0f\u3002<\/p>\n<p>\u5e38\u89c1 AI \u722c\u866b UA\uff08\u4ee5\u5404\u5bb6\u5b98\u65b9\u722c\u866b\u6587\u6863\u4e3a\u51c6\uff09\uff1a<\/p>\n<ul>\n<li><strong>OpenAI<\/strong>\uff1aGPTBot\uff08\u8bad\u7ec3\u6293\u53d6\uff09\u3001OAI-SearchBot\uff08\u641c\u7d22\u7d22\u5f15\uff09\u3001ChatGPT-User\uff08\u7528\u6237\u63d0\u95ee\u65f6\u5b9e\u65f6\u53d6\u9875\uff09<\/li>\n<li><strong>Perplexity<\/strong>\uff1aPerplexityBot\u3001Perplexity-User<\/li>\n<li><strong>Anthropic<\/strong>\uff1aClaudeBot\u3001Claude-User<\/li>\n<li><strong>Google<\/strong>\uff1aGoogle-Extended\u3001Googlebot<\/li>\n<li><strong>\u5b57\u8282 \/ \u8c46\u5305\u7cfb<\/strong>\uff1aBytespider<\/li>\n<\/ul>\n<p>\u5b9e\u64cd\u4ef7\u503c\uff1a\u5982\u679c\u65e5\u5fd7\u91cc GPTBot\u3001PerplexityBot \u9891\u7e41\u6765\u6293\uff0c\u4f46 GA4 \u51e0\u4e4e\u6ca1\u6709\u5bf9\u5e94 referral\uff0c\u8bf4\u660e\u4f60&quot;\u88ab\u6293\u53d6\u3001\u88ab\u5f15\u7528\uff0c\u5374\u6ca1\u62ff\u5230\u70b9\u51fb&quot;\u2014\u2014\u8fd9\u6b63\u662f\u96f6\u70b9\u51fb\u65f6\u4ee3\u8981\u8865\u7684<strong>\u53ef\u70b9\u51fb\u5f15\u7528\u4f4d<\/strong>\uff08\u628a\u54c1\u724c\u63d0\u53ca\u53d8\u6210\u5e26\u94fe\u63a5\u7684\u5f15\u7528\uff09\u3002\u53cd\u8fc7\u6765\uff0cUA \u6293\u53d6\u4e3a\u96f6\uff0c\u610f\u5473\u7740 AI \u8fd8\u8bfb\u4e0d\u5230\u4f60\uff0c\u5f97\u5148\u89e3\u51b3\u53ef\u6293\u53d6\u6027\u3002<\/p>\n<h2>UTM\u80fd\u7528\u6765\u6807AI\u6d41\u91cf\u5417\uff1f\u4ec0\u4e48\u573a\u666f\u624d\u6709\u6548<\/h2>\n<p>\u6709\u6548\u573a\u666f\u6709\u9650\u4f46\u503c\u5f97\u505a\uff1a\u5f53\u4f60\u5728\u88ab AI \u9ad8\u9891\u5f15\u7528\u7684\u7b2c\u4e09\u65b9\u5185\u5bb9\uff08\u77e5\u4e4e\u56de\u7b54\u3001\u884c\u4e1a\u4e13\u680f\u3001\u5b98\u7f51\u8d44\u6599\u9875\uff09\u91cc\u653e\u81ea\u5df1\u7684\u94fe\u63a5\u65f6\uff0c\u7ed9\u94fe\u63a5\u52a0\u4e0a utm_source \u6807\u8bb0\uff1b\u8fd9\u6837 AI \u5f15\u7528\u8fd9\u4e9b\u9875\u9762\u3001\u7528\u6237\u518d\u70b9\u94fe\u63a5\u65f6\uff0c\u90e8\u5206\u6d41\u91cf\u80fd\u5e26\u7740 UTM \u56de\u6765\u3002\u8bc6\u522b AI\u6765\u6e90\u6d41\u91cf\uff0cUTM \u662f\u8865\u5145\uff0c<strong>\u57df\u540d\u6e05\u5355 + \u6e20\u9053\u7ec4\u624d\u662f\u4e3b\u529b<\/strong>\u3002<\/p>\n<p>\u60f3\u628a\u5f52\u56e0\u518d\u5f80\u524d\u63a8\u4e00\u6b65\u3001\u5728\u9500\u552e\u73af\u8282\u76f4\u63a5\u6355\u6349&quot;\u7528\u6237\u662f\u88ab\u54ea\u4e2a AI \u63d0\u793a\u5e26\u6765\u7684&quot;\uff0c\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/ai-search-crm-attribution\">\u5728 CRM \u5b57\u6bb5\u91cc\u8bb0\u5f55 AI \u641c\u7d22\u5f71\u54cd<\/a>\u3002<\/p>\n<h2>\u4e00\u4efd\u53ef\u76f4\u63a5\u7167\u505a\u7684AI\u6d41\u91cf\u8bc6\u522b\u81ea\u67e5\u6e05\u5355<\/h2>\n<p>\u628a\u4e0a\u9762\u62c6\u6210\u52a8\u4f5c\uff1a\u7167\u8fd9\u4efd\u6e05\u5355\u8d70\u4e00\u904d\uff0c\u57fa\u672c\u80fd\u628a\u6563\u843d\u7684 AI\u6765\u6e90\u6d41\u91cf\u6536\u62e2\u6210\u4e00\u4e2a\u80fd\u770b\u7684\u6e20\u9053\u3002<\/p>\n<ul>\n<li><input disabled=\"\" type=\"checkbox\"> \u5728 GA4 \u5efa&quot;AI \u5de5\u5177&quot;\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\uff0c\u5957\u7528\u4e0a\u9762\u7684\u4e2d\u5916\u5408\u5e76\u6b63\u5219<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u6b63\u5219\u7eb3\u5165\u8c46\u5305\u3001DeepSeek\u3001Kimi\u3001\u901a\u4e49\u7b49\u56fd\u5185\u5e73\u53f0\uff0c\u4e0d\u53ea\u76ef ChatGPT<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u6bcf\u5b63\u5ea6\u590d\u67e5\u4e00\u6b21\u57df\u540d\u6e05\u5355\uff0c\u8865\u65b0\u5e73\u53f0\uff08\u5982 Grok\u3001\u65b0 AI \u6d4f\u89c8\u5668\uff09<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u5bf9 Direct \u843d\u5730\u9875\u505a\u4e09\u89d2\u9a8c\u8bc1\uff0c\u6807\u8bb0\u7591\u4f3c AI \u4f1a\u8bdd\uff0c\u5e76\u4f30\u51fa\u88ab\u4f4e\u4f30\u89c4\u6a21<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u62c9\u670d\u52a1\u5668\u65e5\u5fd7\uff0c\u7edf\u8ba1 GPTBot \/ PerplexityBot \/ Bytespider \u6293\u53d6\u9891\u6b21<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u628a&quot;\u88ab\u6293\u53d6 \/ \u88ab\u63d0\u53ca&quot;\u4e0e&quot;\u5b9e\u9645\u70b9\u51fb&quot;\u5bf9\u7167\uff0c\u5b9a\u4f4d\u96f6\u70b9\u51fb\u7f3a\u53e3<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u5728\u4f60\u80fd\u63a7\u5236\u7684\u7b2c\u4e09\u65b9\u94fe\u63a5\u4e0a\u52a0 UTM<\/li>\n<li><input disabled=\"\" type=\"checkbox\"> \u7ed9 AI \u8bbf\u5ba2\u5355\u72ec\u770b\u843d\u5730\u9875\u4e0e\u8f6c\u5316\u2014\u2014\u8bc6\u522b\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u627f\u63a5\u8f6c\u5316\u662f\u53e6\u4e00\u56de\u4e8b<\/li>\n<\/ul>\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<p><strong>\u95ee\uff1aGA4 \u6709\u6ca1\u6709\u73b0\u6210\u7684 AI \u6e20\u9053\uff0c\u5f00\u7bb1\u5373\u7528\uff1f<\/strong><br \/>\n\u7b54\uff1a\u57fa\u672c\u6ca1\u6709\u3002GA4 \u7684\u9ed8\u8ba4\u6e20\u9053\u5206\u7ec4\u91cc\u6ca1\u6709\u4e13\u95e8\u7684 AI\/LLM \u6e20\u9053\uff0c\u6765\u81ea ChatGPT\u3001Perplexity\u3001\u8c46\u5305\u7b49\u7684\u4f1a\u8bdd\u4f1a\u6309 referrer \u6563\u843d\u8fdb Referral\uff0c\u6216\u56e0\u4e22\u5931 referrer \u843d\u8fdb Direct\uff0c\u4e0d\u4f1a\u81ea\u52a8\u805a\u6210\u4e00\u4e2a&quot;AI&quot;\u6e20\u9053\u3002\u5373\u4fbf\u4f60\u65b0\u5efa\u81ea\u5b9a\u4e49\u6e20\u9053\u7ec4\uff0c\u5b83\u4e5f\u53ea\u4ece\u542f\u7528\u65e5\u8d77\u751f\u6548\u3001\u4e0d\u56de\u586b\u5386\u53f2\u6570\u636e\u3002\u8981\u5b8c\u6574\u8bc6\u522b\uff0c\u5fc5\u987b\u81ea\u5df1\u914d\u6e20\u9053\u7ec4\u4e0e\u6b63\u5219\u3002\u53e6\u5916\uff0cGoogle AI Overviews \/ AI \u6a21\u5f0f\u7684\u70b9\u51fb\u4ecd\u8bb0\u4e3a google \/ organic\uff0c\u65e0\u6cd5\u5355\u72ec\u62c6\u51fa\u3002<\/p>\n<p><strong>\u95ee\uff1a\u4e3a\u4ec0\u4e48\u6211\u7684 AI \u6d41\u91cf\u770b\u8d77\u6765\u8fd9\u4e48\u5c11\uff1f<\/strong><br \/>\n\u7b54\uff1a\u5927\u6982\u7387\u662f\u88ab\u4f4e\u4f30\uff0c\u800c\u975e\u771f\u7684\u5c11\u3002\u514d\u8d39\u7248 ChatGPT\u3001\u79fb\u52a8 App\u3001\u5185\u5d4c AI \u6d4f\u89c8\u5668\u666e\u904d\u4e0d\u53d1 referrer\uff0c\u8fd9\u90e8\u5206\u8bbf\u5ba2\u843d\u8fdb 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