{"id":234,"date":"2026-06-24T10:33:37","date_gmt":"2026-06-24T02:33:37","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/aeo-seo-difference\/"},"modified":"2026-06-24T15:01:40","modified_gmt":"2026-06-24T07:01:40","slug":"aeo-seo-difference","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/aeo-seo-difference\/","title":{"rendered":"AEO\u548cSEO\u533a\u522b\uff1a\u5e02\u573a\u56e2\u961f\u8be5\u5148\u505a\u54ea\u4e00\u4e2a"},"content":{"rendered":"<p>\u4e00\u53e5\u8bdd\u56de\u7b54\uff1a<strong>SEO\u4e89\u53d6\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u9875\u83b7\u5f97\u6392\u540d\u548c\u70b9\u51fb\uff1bAEO\u4e89\u53d6\u54c1\u724c\u5728AI\u7b54\u6848\u4e2d\u88ab\u6b63\u786e\u63d0\u53ca\u3001\u5f15\u7528\u548c\u63a8\u8350\u3002<\/strong> AEO\u548cSEO\u533a\u522b\u4e0d\u662f\u201c\u65b0\u65e7\u66ff\u4ee3\u201d\uff0c\u800c\u662f\u540c\u4e00\u5957\u641c\u7d22\u8d44\u4ea7\u5728\u4e0d\u540c\u5165\u53e3\u91cc\u7684\u53ef\u89c1\u6027\u7ba1\u7406\u3002<\/p>\n<p>\u5e02\u573a\u56e2\u961f\u4e0d\u5e94\u4e8c\u9009\u4e00\u3002<strong>SEO\u662f\u53ef\u6293\u53d6\u3001\u53ef\u7d22\u5f15\u3001\u53ef\u7406\u89e3\u7684\u5730\u57fa\uff1bAEO\u662f\u9762\u5411AI\u7b54\u6848\u3001\u63a8\u8350\u5217\u8868\u548c\u5f15\u7528\u6765\u6e90\u7684\u65b0\u589e\u8fd0\u8425\u5c42\u3002<\/strong> \u5982\u679c\u7f51\u7ad9\u8fd8\u6ca1\u6709\u7a33\u5b9a\u6536\u5f55\u3001\u6e05\u6670\u4ea7\u54c1\u9875\u548c\u53ef\u4fe1\u6848\u4f8b\uff0c\u5148\u8865SEO\uff1b\u5982\u679c\u7528\u6237\u5df2\u7ecf\u5728DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u3001Google AI Overviews\u6216AI Mode\u91cc\u95ee\u201c\u63a8\u8350\u54ea\u4e2a\u54c1\u724c\u201d\u201cA\u548cB\u600e\u4e48\u9009\u201d\uff0cAEO\u5e94\u540c\u6b65\u542f\u52a8\u3002<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width:100%;height:auto\" loading=\"lazy\"  src=\"\" alt=\"AEO\u548cSEO\u533a\u522b\uff1a\u4f20\u7edf\u641c\u7d22\u6392\u540d\u3001AI\u63d0\u53ca\u7387\u3001\u5f15\u7528\u6765\u6e90\u548c\u7ade\u54c1\u63a8\u8350\u4f4d\u7f6e\u5bf9\u7167\u56fe\"><\/figure>\n<h2>AEO\u548cSEO\u533a\u522b\u662f\u4ec0\u4e48<\/h2>\n<p>AEO\uff08Answer Engine Optimization\uff0c\u7b54\u6848\u5f15\u64ce\u4f18\u5316\uff09\u662f\u56f4\u7ed5\u7528\u6237\u95ee\u9898\u3001\u54c1\u724c\u5b9e\u4f53\u3001\u53ef\u5f15\u7528\u8bc1\u636e\u548c\u7b2c\u4e09\u65b9\u6765\u6e90\uff0c\u63d0\u5347\u54c1\u724c\u5728AI\u7b54\u6848\u3001\u63a8\u8350\u5217\u8868\u548c\u5f15\u7528\u94fe\u63a5\u4e2d\u7684\u53ef\u89c1\u5ea6\u4e0e\u51c6\u786e\u6027\u7684\u5de5\u4f5c\u3002<\/p>\n<p>SEO\uff08Search Engine Optimization\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u662f\u901a\u8fc7\u6280\u672f\u3001\u5185\u5bb9\u3001\u7ad9\u5185\u7ed3\u6784\u548c\u6743\u5a01\u4fe1\u53f7\uff0c\u8ba9\u7f51\u9875\u66f4\u5bb9\u6613\u88ab\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u3001\u7406\u89e3\u3001\u7d22\u5f15\uff0c\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u9875\u83b7\u5f97\u6392\u540d\u548c\u70b9\u51fb\u7684\u5de5\u4f5c\u3002Google\u5728<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">SEO\u5165\u95e8\u6307\u5357<\/a>\u4e2d\u4e5f\u628aSEO\u5b9a\u4e49\u4e3a\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5185\u5bb9\u3001\u5e2e\u52a9\u7528\u6237\u901a\u8fc7\u641c\u7d22\u627e\u5230\u7f51\u7ad9\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5bf9\u6bd4\u7ef4\u5ea6<\/th>\n<th>SEO<\/th>\n<th>AEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4f18\u5316\u76ee\u6807<\/td>\n<td>\u9875\u9762\u6392\u540d\u3001\u66dd\u5149\u3001\u70b9\u51fb\u3001\u81ea\u7136\u6d41\u91cf<\/td>\n<td>\u54c1\u724c\u63d0\u53ca\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u5f15\u7528\u6765\u6e90\u3001\u7b54\u6848\u51c6\u786e\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u7528\u6237\u5165\u53e3<\/td>\n<td>Google\u3001\u767e\u5ea6\u3001Bing\u7b49\u641c\u7d22\u7ed3\u679c\u9875<\/td>\n<td>AI Overviews\u3001AI Mode\u3001DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u3001ChatGPT\u3001Perplexity\u7b49\u7b54\u6848\u754c\u9762<\/td>\n<\/tr>\n<tr>\n<td>\u67e5\u8be2\u5f62\u6001<\/td>\n<td>\u5173\u952e\u8bcd\u3001\u77ed\u8bed\u3001\u54c1\u724c\u8bcd\u3001\u7c7b\u76ee\u8bcd<\/td>\n<td>\u81ea\u7136\u8bed\u8a00Prompt\u3001\u6bd4\u8f83\u95ee\u9898\u3001\u63a8\u8350\u95ee\u9898\u3001\u907f\u5751\u95ee\u9898<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u5bb9\u5f62\u6001<\/td>\n<td>\u6807\u9898\u3001\u6b63\u6587\u3001\u5185\u94fe\u3001\u4e13\u9898\u9875\u3001\u4ea7\u54c1\u9875\u3001\u7ed3\u6784\u5316\u6570\u636e<\/td>\n<td>\u7b54\u6848\u5757\u3001\u5bf9\u6bd4\u8868\u3001\u4e8b\u5b9e\u5361\u3001\u6848\u4f8b\u8bc1\u636e\u3001FAQ\u3001\u7b2c\u4e09\u65b9\u5f15\u7528\u6e90<\/td>\n<\/tr>\n<tr>\n<td>\u6838\u5fc3\u6307\u6807<\/td>\n<td>\u6392\u540d\u3001\u5c55\u73b0\u3001CTR\u3001\u81ea\u7136\u70b9\u51fb\u3001\u8f6c\u5316<\/td>\n<td>AI\u63d0\u53ca\u7387\u3001AI\u641c\u7d22\u6392\u540d\u3001\u5f15\u7528\u6765\u6e90\u3001\u60c5\u611f\u503e\u5411\u3001\u7ade\u54c1\u4efd\u989d<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u8981\u98ce\u9669<\/td>\n<td>\u4e0d\u6536\u5f55\u3001\u6392\u540d\u4e0b\u964d\u3001\u70b9\u51fb\u7387\u4f4e<\/td>\n<td>AI\u4e0d\u63d0\u54c1\u724c\u3001\u8bef\u89e3\u54c1\u724c\u3001\u63a8\u8350\u7ade\u54c1\u3001\u5f15\u7528\u8fc7\u671f\u6216\u8d1f\u9762\u6765\u6e90<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u66f4\u51c6\u786e\u5730\u8bf4\uff0cAEO\u4e0d\u662f\u628a\u6587\u7ae0\u6539\u6210FAQ\uff0c\u4e5f\u4e0d\u662f\u5728\u9875\u9762\u91cc\u5806\u201cAI\u641c\u7d22\u201d\u5173\u952e\u8bcd\uff0c\u800c\u662f\u628aSEO\u8d44\u4ea7\u6539\u9020\u6210AI\u80fd\u62bd\u53d6\u3001\u6838\u9a8c\u548c\u63a8\u8350\u7684\u4e8b\u5b9e\u7f51\u7edc\u3002\u60f3\u7ee7\u7eed\u533a\u5206AEO\u3001GEO\u548cSEO\u7684\u804c\u8d23\u8fb9\u754c\uff0c\u53ef\u770b\u7ad9\u5185\u8fd9\u7bc7<a href=\"https:\/\/maxaeo.cn\/blog\/aeo-geo-difference\">AEO\u3001GEO\u548cSEO\u6709\u4ec0\u4e48\u533a\u522b\uff1f\u5e02\u573a\u90e8\u8be5\u600e\u4e48\u5206\u5de5<\/a>\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48SEO\u6392\u540d\u597d\uff0c\u4e0d\u7b49\u4e8eAI\u4e00\u5b9a\u63a8\u8350\u4f60<\/h2>\n<p>\u8fd9\u4e0d\u662f\u7406\u8bba\u5dee\u5f02\u30022026\u5e74\u4e00\u9879\u6bd4\u8f83Google Search\u3001AI Overview\u548cGemini\u7684\u7814\u7a76\u4f7f\u7528\u4e8611,500\u4e2a\u67e5\u8be2\uff0c\u53d1\u73b0AI Overview\u572851.5%\u7684\u4ee3\u8868\u6027\u771f\u5b9e\u7528\u6237\u67e5\u8be2\u4e2d\u89e6\u53d1\uff1b\u4f20\u7edfSERP\u3001AI Overview\u548cGemini\u4e4b\u95f4\u7684\u6765\u6e90\u76f8\u4f3c\u5ea6\u8f83\u4f4e\uff0cJaccard\u76f8\u4f3c\u5ea6\u7ea6\u4e3a0.11\u20130.18\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c<strong>SEO\u6392\u540d\u4e0eAI\u53ef\u89c1\u6027\u6709\u5173\uff0c\u4f46\u4e0d\u80fd\u76f4\u63a5\u5212\u7b49\u53f7<\/strong>\u3002\u6765\u6e90\uff1a<a href=\"https:\/\/arxiv.org\/abs\/2604.27790\">How Generative AI Disrupts Search<\/a>\u3002<\/p>\n<p>AEO\u771f\u6b63\u8981\u89e3\u51b3\u7684\u662f\u8fd9\u56db\u4e2a\u95ee\u9898\uff1a<\/p>\n<ol>\n<li>\u7528\u6237\u628a\u5173\u952e\u8bcd\u6362\u6210\u81ea\u7136\u8bed\u8a00\u95ee\u9898\u540e\uff0cAI\u662f\u5426\u77e5\u9053\u4f60\u7684\u54c1\u724c\u5c5e\u4e8e\u8fd9\u4e2a\u5019\u9009\u96c6\uff1f<\/li>\n<li>AI\u63a8\u8350\u54c1\u724c\u65f6\uff0c\u4f60\u6392\u7b2c\u51e0\uff0c\u7ade\u54c1\u4e3a\u4ec0\u4e48\u6392\u5728\u4f60\u524d\u9762\uff1f<\/li>\n<li>AI\u5f15\u7528\u4e86\u5b98\u7f51\u3001\u5a92\u4f53\u3001\u8bc4\u6d4b\u3001\u8bba\u575b\u8fd8\u662f\u8fc7\u671f\u9875\u9762\uff1f<\/li>\n<li>AI\u5bf9\u4f60\u7684\u5b9a\u4f4d\u3001\u4ef7\u683c\u3001\u9002\u7528\u573a\u666f\u548c\u4f18\u7f3a\u70b9\u662f\u5426\u8bf4\u5bf9\u4e86\uff1f<\/li>\n<\/ol>\n<h2>\u7528PSE\u6846\u67b6\u5224\u65adAEO\u95ee\u9898\u51fa\u5728\u54ea\u91cc<\/h2>\n<p>MaxAEO\u5efa\u8bae\u7528PSE\u6846\u67b6\u6392\u67e5AI\u641c\u7d22\u8868\u73b0\uff1a<strong>Prompt\u3001Source\u3001Entity<\/strong>\u3002\u5b83\u6bd4\u5355\u770b\u201c\u6709\u6ca1\u6709\u63d0\u5230\u54c1\u724c\u201d\u66f4\u53ef\u6267\u884c\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5c42\u7ea7<\/th>\n<th>\u8981\u68c0\u67e5\u7684\u95ee\u9898<\/th>\n<th>\u5e38\u89c1\u75c7\u72b6<\/th>\n<th>\u4f18\u5148\u52a8\u4f5c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prompt\u95ee\u9898\u5c42<\/td>\n<td>\u7528\u6237\u771f\u5b9e\u4f1a\u600e\u6837\u95eeAI<\/td>\n<td>\u76d1\u6d4b\u9898\u5e93\u53ea\u6709\u54c1\u724c\u8bcd\uff0c\u6ca1\u6709\u6bd4\u8f83\u3001\u63a8\u8350\u3001\u907f\u5751\u95ee\u9898<\/td>\n<td>\u628aSEO\u5173\u952e\u8bcd\u6539\u5199\u6210\u4eba\u7fa4\u3001\u573a\u666f\u3001\u610f\u56fe\u660e\u786e\u7684Prompt<\/td>\n<\/tr>\n<tr>\n<td>Source\u6765\u6e90\u5c42<\/td>\n<td>AI\u80fd\u5426\u627e\u5230\u53ef\u4fe1\u8bc1\u636e<\/td>\n<td>AI\u5f15\u7528\u7ade\u54c1\u8bc4\u6d4b\u3001\u8bba\u575b\u65e7\u5e16\u6216\u6cdb\u6cdb\u699c\u5355<\/td>\n<td>\u8865\u4ea7\u54c1\u9875\u3001\u6848\u4f8b\u9875\u3001\u6d4b\u8bc4\u8d44\u6599\u3001\u5a92\u4f53\u62a5\u9053\u548c\u53ef\u5f15\u7528\u6570\u636e<\/td>\n<\/tr>\n<tr>\n<td>Entity\u5b9e\u4f53\u5c42<\/td>\n<td>AI\u662f\u5426\u7406\u89e3\u54c1\u724c\u662f\u4ec0\u4e48<\/td>\n<td>AI\u628a\u54c1\u724c\u5f52\u9519\u7c7b\u3001\u6f0f\u6389\u6838\u5fc3\u529f\u80fd\u3001\u6df7\u6dc6\u4ea7\u54c1\u540d<\/td>\n<td>\u7edf\u4e00\u54c1\u724c\u540d\u3001\u4ea7\u54c1\u540d\u3001\u7c7b\u522b\u3001\u9002\u7528\u5bf9\u8c61\u3001\u4ef7\u683c\u53e3\u5f84\u548c\u9650\u5236\u6761\u4ef6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e3e\u4f8b\uff1a\u4e00\u4e2aB2B SaaS\u54c1\u724c\u5728SEO\u91cc\u6709\u201c\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u201d\u9875\u9762\u6392\u540d\uff0c\u4f46AI\u56de\u7b54\u201c\u9002\u5408\u4e2d\u578b\u96f6\u552e\u4f01\u4e1a\u7684CDP\u6709\u54ea\u4e9b\u201d\u65f6\u6ca1\u6709\u51fa\u73b0\u3002\u5e38\u89c1\u539f\u56e0\u4e0d\u662f\u9875\u9762\u4e0d\u591f\u957f\uff0c\u800c\u662f\u9875\u9762\u6ca1\u6709\u660e\u786e\u5199\u51fa\u201c\u4e2d\u578b\u96f6\u552e\u4f01\u4e1a\u201d\u201cCDP\u201d\u201c\u9002\u7528\u573a\u666f\u201d\u201c\u4e0eCRM\/MA\u533a\u522b\u201d\u201c\u5ba2\u6237\u6848\u4f8b\u7ed3\u679c\u201d\u8fd9\u4e9b\u53ef\u88abAI\u62bd\u53d6\u7684\u63a8\u8350\u7406\u7531\u3002<\/p>\n<h2>\u54ea\u4e9bSEO\u8d44\u4ea7\u53ef\u4ee5\u590d\u7528\u5230AEO<\/h2>\n<p>\u53ef\u590d\u7528\u7684\u662f<strong>\u53ef\u6293\u53d6\u3001\u53ef\u7406\u89e3\u3001\u53ef\u9a8c\u8bc1<\/strong>\u7684\u8d44\u4ea7\uff0c\u4e0d\u662f\u5173\u952e\u8bcd\u5bc6\u5ea6\u3002\u5df2\u6709SEO\u5185\u5bb9\u8981\u4ece\u201c\u4e89\u53d6\u6392\u540d\u201d\u6539\u9020\u6210\u201c\u8ba9AI\u6709\u7406\u7531\u5f15\u7528\u548c\u63a8\u8350\u201d\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u73b0\u6709SEO\u8d44\u4ea7<\/th>\n<th>\u5728AEO\u4e2d\u7684\u65b0\u7528\u9014<\/th>\n<th>\u6539\u9020\u52a8\u4f5c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5173\u952e\u8bcd\u5e93<\/td>\n<td>\u751f\u6210AI\u641c\u7d22Prompt\u9898\u5e93<\/td>\n<td>\u6309\u4eba\u7fa4\u3001\u573a\u666f\u3001\u610f\u56fe\u6539\u5199\u4e3a\u95ee\u9898\uff0c\u4f8b\u5982\u201c\u9002\u5408\u8de8\u5883\u7535\u5546\u54c1\u724c\u7684AI\u641c\u7d22\u4f18\u5316\u5de5\u5177\u6709\u54ea\u4e9b\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u6392\u540d\u6587\u7ae0<\/td>\n<td>\u62c6\u6210\u5b9a\u4e49\u3001\u5bf9\u6bd4\u3001\u6b65\u9aa4\u3001\u6570\u636e\u5757<\/td>\n<td>\u6bcf\u4e2a\u5c0f\u8282\u5148\u7ed9\u7ed3\u8bba\uff0c\u518d\u8865\u8bc1\u636e\u548c\u9002\u7528\u8fb9\u754c<\/td>\n<\/tr>\n<tr>\n<td>\u4ea7\u54c1\u9875<\/td>\n<td>\u6210\u4e3aAI\u7406\u89e3\u54c1\u724c\u80fd\u529b\u7684\u4e8b\u5b9e\u6e90<\/td>\n<td>\u5199\u6e05\u529f\u80fd\u3001\u5bf9\u8c61\u3001\u573a\u666f\u3001\u9650\u5236\u3001\u4ef7\u683c\u53e3\u5f84\u3001\u96c6\u6210\u65b9\u5f0f<\/td>\n<\/tr>\n<tr>\n<td>\u6848\u4f8b\u9875<\/td>\n<td>\u6210\u4e3aAI\u63a8\u8350\u54c1\u724c\u7684\u4fe1\u4efb\u8bc1\u636e<\/td>\n<td>\u7528\u201c\u95ee\u9898-\u52a8\u4f5c-\u7ed3\u679c\u201d\u5199\u6cd5\uff0c\u907f\u514d\u53ea\u5199\u5ba2\u6237\u6ee1\u610f\u548c\u884c\u4e1a\u9886\u5148<\/td>\n<\/tr>\n<tr>\n<td>FAQ\u9875<\/td>\n<td>\u8986\u76d6\u957f\u5c3e\u95ee\u9898\u548c\u5f02\u8bae\u5904\u7406<\/td>\n<td>\u56de\u7b54\u201c\u9002\u5408\u8c01\u3001\u4e0d\u9002\u5408\u8c01\u3001\u548c\u7ade\u54c1\u5dee\u5f02\u3001\u591a\u4e45\u89c1\u6548\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u94fe\u7ed3\u6784<\/td>\n<td>\u5e2eAI\u7406\u89e3\u4e3b\u9898\u5173\u7cfb<\/td>\n<td>\u628aAI\u641c\u7d22\u4f18\u5316\u3001AI\u54c1\u724c\u76d1\u6d4b\u3001Prompt\u9898\u5e93\u3001\u5f15\u7528\u4f18\u5316\u4e32\u6210\u4e3b\u9898\u7c07<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c\u4e09\u65b9\u63d0\u53ca<\/td>\n<td>\u8fdb\u5165AI\u7b54\u6848\u7684\u6765\u6e90\u6c60<\/td>\n<td>\u4e89\u53d6\u5ba2\u89c2\u6d4b\u8bc4\u3001\u699c\u5355\u3001\u5a92\u4f53\u62a5\u9053\u3001\u884c\u4e1a\u8d44\u6599\u5f15\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u628aSEO\u5173\u952e\u8bcd\u8f6c\u4e3aPrompt\u65f6\uff0c\u4e0d\u8981\u53ea\u505a\u540c\u4e49\u6539\u5199\u3002\u5e94\u628a\u4e00\u4e2a\u5173\u952e\u8bcd\u62c6\u6210\u201c\u8c01\u5728\u95ee\u3001\u4e3a\u4ec0\u4e48\u95ee\u3001\u8981\u505a\u4ec0\u4e48\u51b3\u7b56\u201d\u3002\u5177\u4f53\u65b9\u6cd5\u53ef\u53c2\u8003<a href=\"https:\/\/maxaeo.cn\/blog\/seo-keywords-to-prompts-3\">SEO\u5173\u952e\u8bcd\u5982\u4f55\u8f6c\u6210AI\u641c\u7d22Prompt\u9898\u5e93<\/a>\u548c<a href=\"https:\/\/maxaeo.cn\/blog\/ai-search-prompt\">AI\u641c\u7d22Prompt\u600e\u4e48\u5199\uff1a\u4eceSEO\u5173\u952e\u8bcd\u5230AI\u76d1\u6d4b\u95ee\u9898\u7684\u5b9e\u64cd\u6846\u67b6<\/a>\u3002<\/p>\n<h2>AEO\u5fc5\u987b\u65b0\u589e\u54ea\u4e9b\u6307\u6807<\/h2>\n<p>\u4f20\u7edfSEO\u5de5\u5177\u80fd\u544a\u8bc9\u4f60\u7f51\u9875\u6392\u7b2c\u51e0\uff0c\u5374\u5f88\u96be\u544a\u8bc9\u4f60AI\u662f\u5426\u63a8\u8350\u4e86\u7ade\u54c1\u3001\u662f\u5426\u8bef\u89e3\u4f60\u7684\u54c1\u724c\u3001\u662f\u5426\u5f15\u7528\u4e86\u8fc7\u671f\u8d44\u6599\u3002\u56e0\u6b64AEO\u81f3\u5c11\u8981\u65b0\u589e\u516d\u7c7b\u6307\u6807\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5b9a\u4e49<\/th>\n<th>\u7528\u9014<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI\u63d0\u53ca\u7387<\/td>\n<td>\u76ee\u6807Prompt\u4e2d\u54c1\u724c\u88ab\u63d0\u5230\u7684\u6bd4\u4f8b<\/td>\n<td>\u5224\u65ad\u54c1\u724c\u662f\u5426\u8fdb\u5165AI\u5019\u9009\u96c6<\/td>\n<\/tr>\n<tr>\n<td>AI\u641c\u7d22\u6392\u540d<\/td>\n<td>\u54c1\u724c\u5728\u63a8\u8350\u5217\u8868\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5982\u7b2c1\u3001\u7b2c3\u3001\u672a\u51fa\u73b0<\/td>\n<td>\u5224\u65ad\u63a8\u8350\u987a\u5e8f\u662f\u5426\u8f93\u7ed9\u7ade\u54c1<\/td>\n<\/tr>\n<tr>\n<td>\u5f15\u7528\u6765\u6e90<\/td>\n<td>AI\u7b54\u6848\u5f15\u7528\u6216\u660e\u663e\u5438\u6536\u7684\u4fe1\u606f\u6765\u6e90<\/td>\n<td>\u5224\u65ad\u8be5\u8865\u5b98\u7f51\u3001\u5a92\u4f53\u3001\u8bc4\u6d4b\u8fd8\u662f\u793e\u533a\u5185\u5bb9<\/td>\n<\/tr>\n<tr>\n<td>\u60c5\u611f\u503e\u5411<\/td>\n<td>AI\u5bf9\u54c1\u724c\u63cf\u8ff0\u662f\u6b63\u5411\u3001\u4e2d\u6027\u8fd8\u662f\u8d1f\u5411<\/td>\n<td>\u53d1\u73b0AI\u8206\u60c5\u548c\u9519\u8bef\u8868\u8ff0<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u5b9e\u51c6\u786e\u7387<\/td>\n<td>\u54c1\u724c\u80fd\u529b\u3001\u4ef7\u683c\u3001\u5730\u533a\u3001\u6848\u4f8b\u662f\u5426\u88ab\u8bf4\u5bf9<\/td>\n<td>\u907f\u514dAI\u4f20\u64ad\u9519\u8bef\u4fe1\u606f<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u54c1\u4efd\u989d<\/td>\n<td>\u540c\u7c7bPrompt\u91cc\u7ade\u54c1\u51fa\u73b0\u548c\u6392\u540d\u7684\u5360\u6bd4<\/td>\n<td>\u652f\u6301\u7ade\u54c1\u5206\u6790\u548c\u5185\u5bb9\u8865\u4f4d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e00\u4e2a\u5b9e\u7528\u7684AEO\u770b\u677f\u53ef\u4ee5\u8fd9\u6837\u52a0\u6743\uff1a<strong>AI\u53ef\u89c1\u5ea6 = 40%\u63d0\u53ca\u7387 + 25%\u63a8\u8350\u4f4d\u7f6e + 20%\u5f15\u7528\u8d28\u91cf + 15%\u60c5\u611f\u4e0e\u4e8b\u5b9e\u51c6\u786e\u6027<\/strong>\u3002\u6743\u91cd\u4e0d\u662f\u884c\u4e1a\u6807\u51c6\uff0c\u4f46\u9002\u5408\u5e02\u573a\u56e2\u961f\u5148\u628a\u201c\u6709\u6ca1\u6709\u51fa\u73b0\u201d\u4e0e\u201c\u51fa\u73b0\u5f97\u662f\u5426\u6b63\u786e\u201d\u5206\u5f00\u7ba1\u7406\u3002<\/p>\n<h2>\u5e02\u573a\u56e2\u961f\u8be5\u5148\u505aAEO\u8fd8\u662fSEO<\/h2>\n<p>\u5224\u65ad\u987a\u5e8f\u5f88\u7b80\u5355\uff1a<strong>\u5982\u679c\u641c\u7d22\u5f15\u64ce\u8fd8\u4e0d\u80fd\u7a33\u5b9a\u53d1\u73b0\u548c\u7406\u89e3\u4f60\uff0c\u5148\u505aSEO\uff1b\u5982\u679c\u5df2\u6709\u57fa\u7840\u641c\u7d22\u8d44\u4ea7\u4f46AI\u4e0d\u63a8\u8350\u4f60\uff0c\u5c31\u628aAEO\u63d0\u5230\u540c\u7b49\u4f18\u5148\u7ea7\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u5f53\u524d\u72b6\u6001<\/th>\n<th>\u4f18\u5148\u7ea7<\/th>\n<th>\u539f\u56e0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65b0\u7ad9\u3001\u9875\u9762\u5c11\u3001\u54c1\u724c\u8bcd\u672a\u6536\u5f55<\/td>\n<td>SEO\u4f18\u5148<\/td>\n<td>AI\u7f3a\u5c11\u7a33\u5b9a\u4e8b\u5b9e\u6e90\uff0cAEO\u76d1\u6d4b\u4e5f\u96be\u4ea7\u751f\u53ef\u884c\u52a8\u7ed3\u8bba<\/td>\n<\/tr>\n<tr>\n<td>\u5b98\u7f51\u6709\u5185\u5bb9\uff0c\u4f46\u4ea7\u54c1\u3001\u6848\u4f8b\u3001\u4ef7\u683c\u3001\u9002\u7528\u573a\u666f\u4e0d\u6e05<\/td>\n<td>SEO\u4e0eAEO\u5e76\u884c<\/td>\n<td>\u4e00\u8fb9\u8865\u57fa\u7840\u9875\u9762\uff0c\u4e00\u8fb9\u7528AI\u7b54\u6848\u627e\u8bef\u89e3\u70b9<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u7136\u641c\u7d22\u6709\u6d41\u91cf\uff0c\u4f46AI\u5e73\u53f0\u4e0d\u63d0\u54c1\u724c<\/td>\n<td>AEO\u4f18\u5148\u52a0\u901f<\/td>\n<td>\u8bf4\u660e\u641c\u7d22\u8d44\u4ea7\u6ca1\u6709\u8f6c\u6210AI\u53ef\u5f15\u7528\u548c\u53ef\u63a8\u8350\u8d44\u4ea7<\/td>\n<\/tr>\n<tr>\n<td>AI\u63d0\u5230\u54c1\u724c\uff0c\u4f46\u63cf\u8ff0\u9519\u8bef\u6216\u504f\u8d1f\u9762<\/td>\n<td>AEO\u4e0e\u516c\u5173\u4f18\u5148<\/td>\n<td>\u9700\u8981\u4fee\u6b63\u6765\u6e90\u6c60\u3001\u8865\u8bc1\u636e\u3001\u5904\u7406\u8d1f\u9762\u6765\u6e90<\/td>\n<\/tr>\n<tr>\n<td>AI\u7ecf\u5e38\u63a8\u8350\u7ade\u54c1\uff0c\u4e0d\u63a8\u8350\u81ea\u5df1<\/td>\n<td>AEO\u4f18\u5148<\/td>\n<td>\u9700\u8981\u62c6\u89e3\u7ade\u54c1\u88ab\u63a8\u8350\u7684\u7406\u7531\u548c\u5f15\u7528\u6765\u6e90<\/td>\n<\/tr>\n<tr>\n<td>\u672c\u5730\u5546\u5bb6\u6216\u7535\u5546\u4ea7\u54c1\u4fe1\u606f\u6df7\u4e71<\/td>\n<td>SEO\u3001\u5546\u5bb6\u8d44\u6599\u548cAEO\u5e76\u884c<\/td>\n<td>AI\u7b54\u6848\u4f1a\u53c2\u8003\u5546\u54c1\u3001\u5546\u5bb6\u3001\u8bc4\u4ef7\u548c\u9875\u9762\u4fe1\u606f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u524d60\u5929\u7684\u8d44\u6e90\u5206\u914d\u53ef\u4ee5\u7528\u8fd9\u4e2a\u53e3\u5f84\uff1a\u5982\u679c\u7f51\u7ad9\u57fa\u7840\u8584\u5f31\uff0c70%\u505aSEO\u5730\u57fa\uff0c30%\u505aAEO\u76d1\u6d4b\uff1b\u5982\u679c\u6838\u5fc3\u9875\u9762\u5df2\u6536\u5f55\u4e14\u6709\u81ea\u7136\u6d41\u91cf\uff0c50%\u505aSEO\u5185\u5bb9\u5347\u7ea7\uff0c50%\u505aAEO Prompt\u76d1\u6d4b\u3001\u5f15\u7528\u6765\u6e90\u8bca\u65ad\u548c\u91cd\u70b9\u9875\u9762\u6539\u9020\u3002\u60f3\u8865\u9f50\u6574\u4f53\u65b9\u6cd5\uff0c\u53ef\u5ef6\u4f38\u9605\u8bfb<a href=\"https:\/\/maxaeo.cn\/blog\/ai-search-optimization\">AI\u641c\u7d22\u4f18\u5316\u662f\u4ec0\u4e48\uff1f\u4ece\u5b9a\u4e49\u3001\u6307\u6807\u5230\u843d\u5730\u65b9\u6cd5<\/a>\u3002<\/p>\n<h2>4\u5468\u843d\u5730\u8def\u5f84\uff1a\u4ece\u5173\u952e\u8bcd\u5230AI\u63a8\u8350<\/h2>\n<p>4\u5468\u5185\u4e0d\u8981\u8986\u76d6\u6240\u6709\u5e73\u53f0\u3001\u6240\u6709\u95ee\u9898\u3002\u5148\u9009\u4e00\u4e2a\u9ad8\u5546\u4e1a\u4ef7\u503c\u4e3b\u9898\u7c07\uff0c\u8dd1\u901a\u201c\u76d1\u6d4b-\u8bca\u65ad-\u6539\u5199-\u590d\u6d4b\u201d\u7684\u95ed\u73af\u3002<\/p>\n<h3>\u7b2c1\u5468\uff1a\u5efa\u7acb30-50\u4e2a\u9ad8\u610f\u56fePrompt<\/h3>\n<p>\u6765\u6e90\u5305\u62ecSearch Console\u67e5\u8be2\u3001SEO\u5173\u952e\u8bcd\u5e93\u3001\u9500\u552e\u95ee\u7b54\u3001\u5ba2\u670d\u8bb0\u5f55\u3001\u7ade\u54c1\u8bcd\u548c\u5ba2\u6237\u5f02\u8bae\u3002\u6bcf\u4e2aPrompt\u6807\u6ce8\u4e94\u4e2a\u5b57\u6bb5\uff1a\u4eba\u7fa4\u3001\u573a\u666f\u3001\u610f\u56fe\u3001\u5e73\u53f0\u3001\u76ee\u6807\u7b54\u6848\u3002<\/p>\n<p>\u793a\u4f8b\uff1a<\/p>\n<ol>\n<li>\u201c\u6211\u662f\u4e00\u4e2aDTC\u62a4\u80a4\u54c1\u724c\u5e02\u573a\u8d1f\u8d23\u4eba\uff0c\u60f3\u76d1\u6d4b\u54c1\u724c\u5728AI\u641c\u7d22\u91cc\u7684\u53e3\u7891\u548c\u7ade\u54c1\u63a8\u8350\uff0c\u6709\u54ea\u4e9b\u5de5\u5177\u9002\u5408\uff1f\u201d<\/li>\n<li>\u201c\u9002\u5408\u8de8\u5883\u7535\u5546\u505aGEO\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u7684\u670d\u52a1\u5546\u6709\u54ea\u4e9b\uff1f\u8bf7\u6bd4\u8f83\u4f18\u7f3a\u70b9\u3002\u201d<\/li>\n<li>\u201c\u67d0SaaS\u54c1\u724c\u548c\u7ade\u54c1A\u600e\u4e48\u9009\uff1f\u5206\u522b\u9002\u5408\u4ec0\u4e48\u56e2\u961f\uff1f\u201d<\/li>\n<li>\u201c\u505aAI\u54c1\u724c\u76d1\u6d4b\u65f6\uff0c\u54ea\u4e9b\u5e73\u53f0\u80fd\u770b\u5230\u5f15\u7528\u6765\u6e90\u548c\u60c5\u611f\u503e\u5411\uff1f\u201d<\/li>\n<li>\u201c\u9884\u7b97\u6709\u9650\u7684\u4e2d\u5c0f\u54c1\u724c\uff0c\u5e94\u8be5\u5148\u505aSEO\u8fd8\u662fAEO\uff1f\u201d<\/li>\n<\/ol>\n<h3>\u7b2c2\u5468\uff1a\u8de8\u5e73\u53f0\u8dd1\u76d1\u6d4b<\/h3>\n<p>\u5728DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u3001Google AI Overviews\u6216\u5176\u4ed6\u76ee\u6807\u5e73\u53f0\uff0c\u7528\u540c\u4e00\u6279Prompt\u81f3\u5c11\u8dd1\u4e24\u8f6e\u3002\u8bb0\u5f55\u54c1\u724c\u662f\u5426\u51fa\u73b0\u3001\u6392\u540d\u3001\u63a8\u8350\u7406\u7531\u3001\u5f15\u7528\u6765\u6e90\u3001\u8d1f\u9762\u6216\u9519\u8bef\u8868\u8ff0\u3002<\/p>\n<p>\u4e0d\u8981\u53ea\u770b\u4e00\u6b21\u7ed3\u679c\u3002AI\u7b54\u6848\u5b58\u5728\u6ce2\u52a8\uff0c\u540c\u4e00\u4e2a\u95ee\u9898\u5728\u4e0d\u540c\u65f6\u95f4\u3001\u4e0d\u540c\u5e73\u53f0\u3001\u4e0d\u540c\u63aa\u8f9e\u4e0b\u53ef\u80fd\u4ea7\u751f\u4e0d\u540c\u6765\u6e90\u3002AEO\u76d1\u6d4b\u8981\u56fa\u5b9aPrompt\u3001\u5e73\u53f0\u3001\u5730\u533a\u548c\u65e5\u671f\uff0c\u624d\u80fd\u6bd4\u8f83\u8d8b\u52bf\u3002<\/p>\n<h3>\u7b2c3\u5468\uff1a\u8bca\u65ad\u6765\u6e90\u7f3a\u53e3<\/h3>\n<p>\u628a\u672a\u51fa\u73b0\u3001\u6392\u540d\u9760\u540e\u6216\u88ab\u8bef\u89e3\u7684Prompt\u5206\u7ec4\uff1a<\/p>\n<ul>\n<li><strong>\u5b98\u7f51\u7f3a\u53e3<\/strong>\uff1a\u5b98\u7f51\u6ca1\u6709\u6e05\u695a\u5199\u4ea7\u54c1\u80fd\u529b\u3001\u9002\u7528\u5bf9\u8c61\u3001\u6848\u4f8b\u6216\u4ef7\u683c\u53e3\u5f84\u3002<\/li>\n<li><strong>\u7b2c\u4e09\u65b9\u7f3a\u53e3<\/strong>\uff1aAI\u66f4\u4fe1\u4efb\u5a92\u4f53\u3001\u699c\u5355\u3001\u8bc4\u6d4b\u7ad9\u3001\u8bba\u575b\u6216\u767e\u79d1\u8d44\u6599\u3002<\/li>\n<li><strong>\u5b9e\u4f53\u7f3a\u53e3<\/strong>\uff1a\u54c1\u724c\u540d\u3001\u4ea7\u54c1\u540d\u3001\u7c7b\u522b\u540d\u4e0d\u4e00\u81f4\uff0c\u5bfc\u81f4AI\u65e0\u6cd5\u5f52\u7c7b\u3002<\/li>\n<li><strong>\u7ade\u54c1\u4f18\u52bf<\/strong>\uff1a\u7ade\u54c1\u6709\u66f4\u6e05\u695a\u7684\u5bf9\u6bd4\u9875\u3001\u6848\u4f8b\u9875\u3001\u8bc4\u6d4b\u8d44\u6599\u6216\u884c\u4e1a\u63d0\u53ca\u3002<\/li>\n<li><strong>\u65f6\u6548\u95ee\u9898<\/strong>\uff1aAI\u5f15\u7528\u65e7\u9875\u9762\u3001\u65e7\u4ef7\u683c\u3001\u65e7\u529f\u80fd\u6216\u8fc7\u671f\u8206\u60c5\u3002<\/li>\n<\/ul>\n<h3>\u7b2c4\u5468\uff1a\u6539\u9020\u6700\u63a5\u8fd1\u6210\u4ea4\u7684\u9875\u9762<\/h3>\n<p>\u4f18\u5148\u6539\u9020\u4ea7\u54c1\u9875\u3001\u884c\u4e1a\u65b9\u6848\u9875\u3001\u7ade\u54c1\u5bf9\u6bd4\u9875\u3001\u6848\u4f8b\u9875\u3001FAQ\u9875\u548c\u6570\u636e\u578b\u6587\u7ae0\u3002\u6bcf\u9875\u52a0\u5165\u6e05\u6670\u5b9a\u4e49\u3001\u9002\u7528\u5bf9\u8c61\u3001\u9650\u5236\u6761\u4ef6\u3001\u6307\u6807\u89e3\u91ca\u3001\u5bf9\u6bd4\u8868\u3001\u771f\u5b9ePrompt\u548c\u53ef\u6838\u9a8c\u6765\u6e90\u3002<\/p>\n<p>\u4f18\u5316\u524d\u5e38\u89c1\u5199\u6cd5\uff1a<\/p>\n<blockquote>\n<p>\u6211\u4eec\u63d0\u4f9b\u9886\u5148\u7684AI\u641c\u7d22\u4f18\u5316\u670d\u52a1\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/p>\n<\/blockquote>\n<p>\u4f18\u5316\u540e\u5e94\u5199\u6210\uff1a<\/p>\n<blockquote>\n<p>AI\u641c\u7d22\u4f18\u5316\u662f\u901a\u8fc7Prompt\u76d1\u6d4b\u3001AI\u5f15\u7528\u6765\u6e90\u8bca\u65ad\u3001\u54c1\u724c\u5b9e\u4f53\u4e00\u81f4\u6027\u7ef4\u62a4\u548c\u7ade\u54c1\u5bf9\u6bd4\uff0c\u63d0\u5347\u54c1\u724c\u5728DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u3001Google 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