{"id":209,"date":"2026-06-18T15:08:54","date_gmt":"2026-06-18T07:08:54","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/ai-search-evaluation\/"},"modified":"2026-06-18T15:08:54","modified_gmt":"2026-06-18T07:08:54","slug":"ai-search-evaluation","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/ai-search-evaluation\/","title":{"rendered":"AI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\uff1a\u6307\u6807\u3001\u91c7\u6837\u3001\u5f52\u56e0\u4e0e\u590d\u76d8\u65b9\u6cd5"},"content":{"rendered":"<p><strong>AI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\u7684\u6838\u5fc3\uff0c\u4e0d\u662f\u201cAI\u6709\u6ca1\u6709\u63d0\u5230\u6211\u201d\uff0c\u800c\u662f\u54c1\u724c\u662f\u5426\u5728\u6b63\u786e\u95ee\u9898\u91cc\u88ab\u63a8\u8350\u3001\u4e8b\u5b9e\u662f\u5426\u51c6\u786e\u3001\u5f15\u7528\u662f\u5426\u53ef\u4fe1\uff0c\u5e76\u80fd\u5426\u5f71\u54cd\u54a8\u8be2\u548c\u6210\u4ea4\u3002<\/strong><\/p>\n<p>\u5982\u679c\u53ea\u770b AI \u63d0\u53ca\u7387\uff0c\u56e2\u961f\u5f88\u5bb9\u6613\u8bef\u5224\uff1a\u54c1\u724c\u88ab\u63d0\u5230\u4f46\u6392\u5728\u7b2c 8 \u4f4d\uff0c\u4ef7\u503c\u6709\u9650\uff1b\u54c1\u724c\u88ab\u63a8\u8350\u4f46\u4ea7\u54c1\u4fe1\u606f\u8bf4\u9519\uff0c\u53cd\u800c\u589e\u52a0\u9500\u552e\u89e3\u91ca\u6210\u672c\uff1b\u54c1\u724c\u51fa\u73b0\u5728 AI \u56de\u7b54\u91cc\u5374\u6ca1\u6709\u88ab\u5f15\u7528\u5230\u5b98\u7f51\u3001\u6848\u4f8b\u9875\u6216\u6743\u5a01\u7b2c\u4e09\u65b9\u6765\u6e90\uff0c\u540e\u7eed\u7a33\u5b9a\u6027\u4e5f\u4f1a\u5dee\u3002<\/p>\n<p>\u672c\u6587\u7ed9\u51fa MaxAEO \u5efa\u8bae\u4f7f\u7528\u7684\u8bc4\u4f30\u6846\u67b6\uff1a<strong>\u5148\u5efa\u57fa\u7ebf\uff0c\u518d\u770b\u53ef\u89c1\u5ea6\u3001\u53ef\u4fe1\u5ea6\u3001\u7ade\u54c1\u4efd\u989d\u548c\u8f6c\u5316\u8bc1\u636e\uff0c\u6700\u540e\u7528\u540c\u4e00\u7ec4\u63d0\u793a\u8bcd\u590d\u6d4b\u3002<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width:100%;height:auto\" loading=\"lazy\"  src=\"\" alt=\"AI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\u6307\u6807\u770b\u677f\u793a\u610f\u56fe\"><\/figure>\n<h2>\u4ec0\u4e48\u662fAI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\uff1f<\/h2>\n<p><strong>AI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\uff0c\u662f\u7528\u56fa\u5b9a\u5e73\u53f0\u3001\u56fa\u5b9a\u63d0\u793a\u8bcd\u3001\u56fa\u5b9a\u91cd\u590d\u6b21\u6570\u548c\u7edf\u4e00\u53e3\u5f84\uff0c\u6301\u7eed\u8861\u91cf\u54c1\u724c\u5728AI\u56de\u7b54\u4e2d\u7684\u63d0\u53ca\u3001\u63a8\u8350\u4f4d\u7f6e\u3001\u5f15\u7528\u6765\u6e90\u3001\u4e8b\u5b9e\u51c6\u786e\u7387\u3001\u7ade\u54c1\u4efd\u989d\u548c\u8f6c\u5316\u5f71\u54cd\u3002<\/strong><\/p>\n<p>\u5b83\u548c\u4f20\u7edf SEO \u8bc4\u4f30\u7684\u533a\u522b\u5728\u4e8e\uff1a\u4f20\u7edf SEO \u4e3b\u8981\u770b\u5173\u952e\u8bcd\u6392\u540d\u3001\u5c55\u793a\u3001\u70b9\u51fb\u548c\u9875\u9762\u8f6c\u5316\uff1bAI\u641c\u7d22\u8bc4\u4f30\u8fd8\u8981\u770b<strong>\u7b54\u6848\u672c\u8eab\u662f\u5426\u628a\u54c1\u724c\u7eb3\u5165\u5019\u9009\u3001\u662f\u5426\u63a8\u8350\u3001\u662f\u5426\u8bf4\u5bf9\u3001\u662f\u5426\u5f15\u7528\u53ef\u4fe1\u6765\u6e90<\/strong>\u3002<\/p>\n<p>\u5982\u679c\u56e2\u961f\u8fd8\u6ca1\u5efa\u7acb\u57fa\u7840\u8ba4\u77e5\uff0c\u53ef\u5148\u9605\u8bfb<a href=\"https:\/\/maxaeo.cn\/blog\/ai-search-optimization\">AI\u641c\u7d22\u4f18\u5316\u662f\u4ec0\u4e48\uff1f\u4ece\u5b9a\u4e49\u3001\u6307\u6807\u5230\u843d\u5730\u65b9\u6cd5<\/a>\uff0c\u518d\u4f7f\u7528\u672c\u6587\u7684\u65b9\u6cd5\u505a\u6548\u679c\u8bc4\u4f30\u3002<\/p>\n<h2>\u8bc4\u4f30AI\u641c\u7d22\u4f18\u5316\uff0c\u5148\u56de\u7b544\u4e2a\u95ee\u9898<\/h2>\n<p><strong>\u4e00\u6b21\u6709\u6548\u8bc4\u4f30\uff0c\u5fc5\u987b\u5148\u786e\u5b9a\u573a\u666f\u3001\u5e73\u53f0\u3001\u63d0\u793a\u8bcd\u548c\u4e1a\u52a1\u76ee\u6807\u3002\u5426\u5219\u5f97\u5230\u7684\u53ea\u662f\u96f6\u6563\u622a\u56fe\uff0c\u4e0d\u80fd\u6307\u5bfc\u4f18\u5316\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u8bc4\u4f30\u95ee\u9898<\/th>\n<th>\u8981\u660e\u786e\u4ec0\u4e48<\/th>\n<th>\u5e38\u89c1\u9519\u8bef<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7528\u6237\u5728\u95ee\u4ec0\u4e48<\/td>\n<td>\u4fe1\u606f\u67e5\u8be2\u3001\u54c1\u724c\u63a8\u8350\u3001\u7ade\u54c1\u5bf9\u6bd4\u3001\u8d2d\u4e70\u51b3\u7b56\u3001\u552e\u540e\u98ce\u9669<\/td>\n<td>\u53ea\u6d4b\u54c1\u724c\u8bcd\uff0c\u4e0d\u6d4b\u771f\u5b9e\u51b3\u7b56\u95ee\u9898<\/td>\n<\/tr>\n<tr>\n<td>\u5728\u54ea\u91cc\u95ee<\/td>\n<td>DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u3001ChatGPT\u3001Perplexity\u3001Google AI Overviews \u7b49<\/td>\n<td>\u53ea\u6d4b\u4e00\u4e2a\u5e73\u53f0\u5c31\u4e0b\u7ed3\u8bba<\/td>\n<\/tr>\n<tr>\n<td>\u600e\u4e48\u95ee<\/td>\n<td>\u540c\u4e49\u63d0\u793a\u8bcd\u3001\u957f\u77ed\u95ee\u9898\u3001\u884c\u4e1a\u79f0\u547c\u3001\u9884\u7b97\u7ea6\u675f\u3001\u573a\u666f\u7ea6\u675f<\/td>\n<td>\u6bcf\u6b21\u63d0\u793a\u8bcd\u90fd\u53d8\uff0c\u524d\u540e\u4e0d\u53ef\u6bd4<\/td>\n<\/tr>\n<tr>\n<td>\u4e1a\u52a1\u770b\u4ec0\u4e48<\/td>\n<td>\u66dd\u5149\u3001\u63a8\u8350\u4f4d\u3001\u7ebf\u7d22\u3001\u81ea\u62a5\u6765\u6e90\u3001\u9500\u552e\u673a\u4f1a<\/td>\n<td>\u65e9\u671f\u6ca1\u6709\u66dd\u5149\u5c31\u6025\u7740\u770b\u8f6c\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5efa\u8bae\u628a\u201cAI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\u201d\u62c6\u6210\u4e09\u7c7b\u573a\u666f\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u573a\u666f<\/th>\n<th>\u5178\u578b\u63d0\u793a\u8bcd<\/th>\n<th>\u5173\u952e\u6307\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u7c7b\u8ba4\u77e5<\/td>\n<td>\u201cAI\u54c1\u724c\u76d1\u6d4b\u600e\u4e48\u505a\uff1f\u201d<\/td>\n<td>\u662f\u5426\u51fa\u73b0\u54c1\u724c\u3001\u662f\u5426\u88ab\u5f15\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u65b9\u6848\u9009\u62e9<\/td>\n<td>\u201c\u9002\u5408\u4e2d\u5927\u578b\u54c1\u724c\u7684AI\u641c\u7d22\u4f18\u5316\u5de5\u5177\u6709\u54ea\u4e9b\uff1f\u201d<\/td>\n<td>\u63a8\u8350\u4f4d\u7f6e\u3001\u7ade\u54c1\u4efd\u989d\u3001\u63a8\u8350\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u610f\u5411\u8f6c\u5316<\/td>\n<td>\u201c\u9884\u7b97\u6709\u9650\uff0c\u5e94\u8be5\u9009\u54ea\u5bb6AI\u641c\u7d22\u4f18\u5316\u670d\u52a1\u5546\uff1f\u201d<\/td>\n<td>\u524d\u4e09\u63a8\u8350\u5360\u6bd4\u3001\u54a8\u8be2\u8f6c\u5316\u3001\u81ea\u62a5\u6765\u6e90<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u6838\u5fc3\u6307\u6807\uff1a\u4e0d\u8981\u53ea\u770bAI\u63d0\u53ca\u7387<\/h2>\n<p><strong>\u5b8c\u6574\u7684AI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\uff0c\u5e94\u81f3\u5c11\u5305\u542b6\u7c7b\u6307\u6807\uff1a\u63d0\u53ca\u7387\u3001\u63a8\u8350\u4f4d\u3001\u5f15\u7528\u6765\u6e90\u3001\u4e8b\u5b9e\u51c6\u786e\u7387\u3001\u7ade\u54c1\u4efd\u989d\u548c\u8f6c\u5316\u8bc1\u636e\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u8ba1\u7b97\u53e3\u5f84<\/th>\n<th>\u7528\u6765\u5224\u65ad\u4ec0\u4e48<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI\u63d0\u53ca\u7387<\/td>\n<td>\u542b\u54c1\u724c\u56de\u7b54\u6570 \u00f7 \u6709\u6548\u56de\u7b54\u6570<\/td>\n<td>\u54c1\u724c\u662f\u5426\u8fdb\u5165 AI \u5019\u9009\u96c6\u5408<\/td>\n<\/tr>\n<tr>\n<td>\u9996\u4f4d\u63a8\u8350\u7387<\/td>\n<td>\u54c1\u724c\u6392\u7b2c 1 \u7684\u56de\u7b54\u6570 \u00f7 \u6709\u6548\u56de\u7b54\u6570<\/td>\n<td>\u662f\u5426\u6210\u4e3a\u9ed8\u8ba4\u63a8\u8350<\/td>\n<\/tr>\n<tr>\n<td>\u524d\u4e09\u63a8\u8350\u5360\u6bd4<\/td>\n<td>\u54c1\u724c\u6392\u524d 3 \u7684\u56de\u7b54\u6570 \u00f7 \u6709\u6548\u56de\u7b54\u6570<\/td>\n<td>\u662f\u5426\u8fdb\u5165\u7528\u6237\u4f1a\u8ba4\u771f\u8003\u8651\u7684\u8303\u56f4<\/td>\n<\/tr>\n<tr>\n<td>AI\u5f15\u7528\u8986\u76d6\u7387<\/td>\n<td>\u5f15\u7528\u54c1\u724c\u53ef\u63a7\u9875\u6216\u6743\u5a01\u7b2c\u4e09\u65b9\u9875\u7684\u56de\u7b54\u6570 \u00f7 \u6709\u54c1\u724c\u56de\u7b54\u6570<\/td>\n<td>AI\u662f\u5426\u6709\u53ef\u4fe1\u6765\u6e90\u652f\u6491\u63a8\u8350<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u5b9e\u51c6\u786e\u7387<\/td>\n<td>\u6b63\u786e\u54c1\u724c\u4e8b\u5b9e\u6570 \u00f7 \u88ab\u63d0\u53ca\u54c1\u724c\u4e8b\u5b9e\u6570<\/td>\n<td>AI\u662f\u5426\u8bf4\u5bf9\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u884c\u4e1a\u3001\u670d\u52a1\u8303\u56f4<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u54c1\u4efd\u989d<\/td>\n<td>\u672c\u54c1\u724c\u6709\u6548\u63d0\u53ca\u6b21\u6570 \u00f7 \u540c\u7ec4\u54c1\u724c\u603b\u63d0\u53ca\u6b21\u6570<\/td>\n<td>\u76f8\u5bf9\u7ade\u54c1\u7684\u7b54\u6848\u5360\u6709\u7387<\/td>\n<\/tr>\n<tr>\n<td>\u8d1f\u9762\u98ce\u9669\u7387<\/td>\n<td>\u8d1f\u9762\u3001\u8fc7\u65f6\u3001\u9519\u8bef\u56de\u7b54\u6570 \u00f7 \u6709\u54c1\u724c\u56de\u7b54\u6570<\/td>\n<td>\u662f\u5426\u5b58\u5728AI\u8206\u60c5\u6216\u8ba4\u77e5\u504f\u5dee<\/td>\n<\/tr>\n<tr>\n<td>AI\u6765\u6e90\u54a8\u8be2\u91cf<\/td>\n<td>\u81ea\u62a5AI\u6765\u6e90\u3001AI\u5e73\u53f0referral\u3001\u54c1\u724c\u641c\u7d22\u540e\u54a8\u8be2\u6570\u5408\u5e76\u7edf\u8ba1<\/td>\n<td>\u66dd\u5149\u662f\u5426\u4f20\u5bfc\u5230\u9500\u552e\u7ebf\u7d22<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u66f4\u5b9e\u7528\u7684\u505a\u6cd5\uff0c\u662f\u628a\u201c\u662f\u5426\u51fa\u73b0\u201d\u6539\u6210\u52a0\u6743\u5206\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u51fa\u73b0\u5f62\u6001<\/th>\n<th>\u5efa\u8bae\u6743\u91cd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c1\u63a8\u8350\u4f4d<\/td>\n<td>1.0<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c2-3\u63a8\u8350\u4f4d<\/td>\n<td>0.7<\/td>\n<\/tr>\n<tr>\n<td>\u63a8\u8350\u5217\u8868\u7b2c4\u4f4d\u4ee5\u540e<\/td>\n<td>0.4<\/td>\n<\/tr>\n<tr>\n<td>\u6bb5\u843d\u4e2d\u987a\u5e26\u63d0\u53ca<\/td>\n<td>0.2<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u51fa\u73b0<\/td>\n<td>0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u518d\u53e0\u52a0\u60c5\u611f\u548c\u5f15\u7528\u6743\u91cd\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8d28\u91cf\u4fe1\u53f7<\/th>\n<th>\u5efa\u8bae\u6743\u91cd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6b63\u5411\u63a8\u8350\u4e14\u7406\u7531\u51c6\u786e<\/td>\n<td>1.0<\/td>\n<\/tr>\n<tr>\n<td>\u4e2d\u6027\u63cf\u8ff0<\/td>\n<td>0.7<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u5b9e\u4e0d\u5b8c\u6574<\/td>\n<td>0.5<\/td>\n<\/tr>\n<tr>\n<td>\u8d1f\u9762\u6216\u4e8b\u5b9e\u9519\u8bef<\/td>\n<td>0.2<\/td>\n<\/tr>\n<tr>\n<td>\u5f15\u7528\u5b98\u7f51\u3001\u6848\u4f8b\u9875\u3001\u6743\u5a01\u6d4b\u8bc4\u6216\u53ef\u4fe1\u5a92\u4f53<\/td>\n<td>+0.1 \u5230 +0.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8fd9\u6837\u5f97\u5230\u7684\u4e0d\u662f\u7b80\u5355\u63d0\u53ca\u7387\uff0c\u800c\u662f<strong>\u52a0\u6743AI\u53ef\u89c1\u5ea6\u5206<\/strong>\u3002\u5b83\u66f4\u80fd\u53cd\u6620\u7528\u6237\u771f\u5b9e\u770b\u5230\u54c1\u724c\u65f6\u7684\u5f71\u54cd\u529b\u3002<\/p>\n<h2>\u5f15\u7528\u6765\u6e90\u8981\u5206\u6210\u201c\u88ab\u5f15\u7528\u201d\u548c\u201c\u88ab\u5438\u6536\u201d<\/h2>\n<p><strong>AI\u5f15\u7528\u6765\u6e90\u4e0d\u662f\u8d8a\u591a\u8d8a\u597d\uff0c\u5173\u952e\u662f\u9875\u9762\u5185\u5bb9\u662f\u5426\u771f\u7684\u8fdb\u5165\u56de\u7b54\u903b\u8f91\u3002\u88ab\u5217\u4e3a\u6765\u6e90\uff0c\u4e0d\u7b49\u4e8e\u88ab\u7528\u4e8e\u5f62\u6210\u63a8\u8350\u7406\u7531\u3002<\/strong><\/p>\n<p>2026 \u5e74\u4e00\u7bc7 arXiv \u9884\u5370\u672c\u63d0\u51fa\u4e86\u201ccitation selection\u201d\u548c\u201ccitation absorption\u201d\u7684\u62c6\u5206\uff1a\u524d\u8005\u6307 AI \u9009\u62e9\u4e86\u54ea\u4e9b\u6765\u6e90\uff0c\u540e\u8005\u6307\u9875\u9762\u5185\u5bb9\u662f\u5426\u771f\u6b63\u8d21\u732e\u4e86\u7b54\u6848\u4e2d\u7684\u8bed\u8a00\u3001\u8bc1\u636e\u3001\u7ed3\u6784\u6216\u4e8b\u5b9e\u3002\u8be5\u7814\u7a76\u8986\u76d6 602 \u4e2a\u53d7\u63a7\u63d0\u793a\u8bcd\u300121,143 \u6761\u6709\u6548\u641c\u7d22\u5c42\u5f15\u7528\u300118,151 \u4e2a\u6210\u529f\u6293\u53d6\u9875\u9762\uff0c\u53d1\u73b0\u9ad8\u5f71\u54cd\u9875\u9762\u5f80\u5f80\u66f4\u7ed3\u6784\u5316\u3001\u66f4\u8bed\u4e49\u5339\u914d\uff0c\u5e76\u542b\u6709\u5b9a\u4e49\u3001\u6570\u5b57\u3001\u5bf9\u6bd4\u548c\u6b65\u9aa4\u7b49\u53ef\u62bd\u53d6\u8bc1\u636e\u3002\u53ef\u53c2\u8003\u8bba\u6587 <a href=\"https:\/\/arxiv.org\/abs\/2604.25707\">From Citation Selection to Citation Absorption<\/a>\u3002<\/p>\n<p>\u8bc4\u4f30\u65f6\u5efa\u8bae\u628a\u5f15\u7528\u6765\u6e90\u5206\u62104\u7c7b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6765\u6e90\u7c7b\u578b<\/th>\n<th>\u4ef7\u503c<\/th>\n<th>\u8be5\u600e\u4e48\u4f18\u5316<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u724c\u5b98\u7f51<\/td>\n<td>\u53ef\u63a7\u3001\u53ef\u66f4\u65b0<\/td>\n<td>\u505a\u6e05\u6670\u5b9a\u4e49\u3001\u529f\u80fd\u9875\u3001\u6848\u4f8b\u9875\u3001FAQ\u3001\u5bf9\u6bd4\u9875<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c\u4e09\u65b9\u6d4b\u8bc4\/\u5a92\u4f53<\/td>\n<td>\u63d0\u5347\u53ef\u4fe1\u5ea6<\/td>\n<td>\u8865\u771f\u5b9e\u6848\u4f8b\u3001\u884c\u4e1a\u699c\u5355\u3001\u6d4b\u8bc4\u6570\u636e\u3001\u5ba2\u6237\u6545\u4e8b<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u533a\u4e0e\u95ee\u7b54<\/td>\n<td>\u53cd\u6620\u7528\u6237\u771f\u5b9e\u53cd\u9988<\/td>\n<td>\u76d1\u6d4b\u8bef\u89e3\u3001\u8d1f\u9762\u3001\u8fc7\u65f6\u4fe1\u606f<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u54c1\u9875\u9762<\/td>\n<td>\u8bf4\u660eAI\u6b63\u5728\u7528\u7ade\u54c1\u6559\u80b2\u5e02\u573a<\/td>\n<td>\u5efa\u7acb\u5dee\u5f02\u5316\u5bf9\u6bd4\u9875\u548c\u66ff\u4ee3\u65b9\u6848\u9875<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5982\u679c\u8981\u8ffd\u8e2a AI \u56de\u7b54\u80cc\u540e\u7684\u6765\u6e90\u9875\uff0c\u53ef\u53c2\u8003 <a href=\"https:\/\/maxaeo.ai\/blog\/geo-citation-tracking\">Citation Tracking for GEO<\/a>\u3002<\/p>\n<h2>\u5982\u4f55\u8bbe\u8ba1\u53ef\u9760\u7684AI\u641c\u7d22\u91c7\u6837\uff1f<\/h2>\n<p><strong>\u53ef\u9760\u91c7\u6837\u81f3\u5c11\u8981\u56fa\u5b9a\u5e73\u53f0\u3001\u63d0\u793a\u8bcd\u3001\u91cd\u590d\u6b21\u6570\u3001\u6d4b\u8bd5\u65f6\u95f4\u548c\u8bb0\u5f55\u5b57\u6bb5\u3002\u5355\u6b21\u622a\u56fe\u53ea\u80fd\u505a\u8bc1\u636e\uff0c\u4e0d\u80fd\u505a\u7ed3\u8bba\u3002<\/strong><\/p>\n<p>AI\u56de\u7b54\u5177\u6709\u968f\u673a\u6027\u30022026 \u5e74 arXiv \u8bba\u6587 <a href=\"https:\/\/arxiv.org\/abs\/2604.07585\">Don&#39;t Measure Once: Measuring Visibility in AI Search<\/a>\u6307\u51fa\uff0cAI\u641c\u7d22\u53ef\u89c1\u5ea6\u4f1a\u968f\u8fd0\u884c\u6b21\u6570\u3001\u63d0\u793a\u8bcd\u548c\u65f6\u95f4\u53d8\u5316\uff0c\u5e94\u88ab\u770b\u4f5c\u4e00\u4e2a\u5206\u5e03\uff0c\u800c\u4e0d\u662f\u5355\u6b21\u7ed3\u679c\u3002<\/p>\n<p>\u5efa\u8bae\u4ece\u8fd9\u4e2a\u6700\u5c0f\u6837\u672c\u5f00\u59cb\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9879\u76ee<\/th>\n<th>\u6700\u4f4e\u914d\u7f6e<\/th>\n<th>\u66f4\u7a33\u59a5\u914d\u7f6e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e73\u53f0<\/td>\n<td>3 \u4e2a<\/td>\n<td>4-6 \u4e2a<\/td>\n<\/tr>\n<tr>\n<td>\u63d0\u793a\u8bcd<\/td>\n<td>12 \u4e2a<\/td>\n<td>20-40 \u4e2a<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u4e2a\u63d0\u793a\u8bcd\u91cd\u590d<\/td>\n<td>3 \u6b21<\/td>\n<td>5-10 \u6b21<\/td>\n<\/tr>\n<tr>\n<td>\u65f6\u95f4\u7a97\u53e3<\/td>\n<td>7 \u5929<\/td>\n<td>14-28 \u5929<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u6548\u56de\u7b54\u6570<\/td>\n<td>\u7ea6 108 \u6761<\/td>\n<td>400 \u6761\u4ee5\u4e0a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6709\u6548\u56de\u7b54\u6570\u516c\u5f0f\uff1a<\/p>\n<pre><code class=\"language-text\">\u6709\u6548\u56de\u7b54\u6570 = \u5e73\u53f0\u6570 \u00d7 \u63d0\u793a\u8bcd\u6570 \u00d7 \u91cd\u590d\u6b21\u6570 - \u65e0\u6548\u56de\u7b54\u6570\n<\/code><\/pre>\n<p>\u65e0\u6548\u56de\u7b54\u5305\u62ec\uff1a\u5e73\u53f0\u6545\u969c\u3001\u62d2\u7b54\u3001\u660e\u663e\u8dd1\u9898\u3001\u65e0\u6cd5\u8054\u7f51\u5374\u88ab\u8981\u6c42\u5b9e\u65f6\u67e5\u8be2\u3001\u91cd\u590d\u4e0a\u4e0b\u6587\u6c61\u67d3\u5bfc\u81f4\u7684\u5f02\u5e38\u56de\u7b54\u3002<\/p>\n<p>\u91c7\u6837\u65f6\u4fdd\u6301\u8fd9\u4e9b\u6761\u4ef6\u4e00\u81f4\uff1a<\/p>\n<ol>\n<li>\u4f7f\u7528\u540c\u4e00\u8bed\u8a00\u548c\u5730\u533a\u8bbe\u7f6e\u3002<\/li>\n<li>\u5c3d\u91cf\u4f7f\u7528\u65b0\u4f1a\u8bdd\uff0c\u907f\u514d\u5386\u53f2\u4e0a\u4e0b\u6587\u5f71\u54cd\u3002<\/li>\n<li>\u8bb0\u5f55\u662f\u5426\u8054\u7f51\u3001\u662f\u5426\u663e\u793a\u6765\u6e90\u3001\u662f\u5426\u4e2a\u6027\u5316\u3002<\/li>\n<li>\u6bcf\u6b21\u4fdd\u5b58\u56de\u7b54\u6587\u672c\u3001\u622a\u56fe\u3001\u65f6\u95f4\u3001\u5e73\u53f0\u3001\u63d0\u793a\u8bcd\u7248\u672c\u3002<\/li>\n<li>\u4e0d\u8981\u5728\u590d\u6d4b\u65f6\u4e34\u65f6\u6539\u63d0\u793a\u8bcd\uff0c\u5426\u5219\u524d\u540e\u4e0d\u53ef\u6bd4\u3002<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width:100%;height:auto\" loading=\"lazy\"  src=\"\" alt=\"DeepSeek\u3001\u8c46\u5305\u3001Kimi\u4e0e\u901a\u4e49\u5343\u95ee\u56de\u7b54\u91c7\u6837\u622a\u56fe\"><\/figure>\n<h2>\u53ef\u76f4\u63a5\u4f7f\u7528\u7684\u63d0\u793a\u8bcd\u6837\u672c<\/h2>\n<p><strong>\u63d0\u793a\u8bcd\u8981\u8986\u76d6\u771f\u5b9e\u641c\u7d22\u610f\u56fe\uff0c\u800c\u4e0d\u662f\u53ea\u56f4\u7ed5\u54c1\u724c\u81ea\u5938\u3002\u8bc4\u4f30\u5e94\u540c\u65f6\u6d4b\u201c\u7528\u6237\u600e\u4e48\u95ee\u201d\u548c\u201cAI\u600e\u4e48\u63a8\u8350\u201d\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u610f\u56fe<\/th>\n<th>\u63d0\u793a\u8bcd\u6837\u672c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u7c7b\u4e86\u89e3<\/td>\n<td>\u201cAI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\u5e94\u8be5\u770b\u54ea\u4e9b\u6307\u6807\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5de5\u5177\u9009\u62e9<\/td>\n<td>\u201c\u9002\u5408\u4e2d\u5927\u578b\u54c1\u724c\u505aAI\u54c1\u724c\u76d1\u6d4b\u7684\u5de5\u5177\u6709\u54ea\u4e9b\uff1f\u8bf7\u8bf4\u660e\u9002\u7528\u573a\u666f\u3002\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u65b9\u6848\u63a8\u8350<\/td>\n<td>\u201c\u5982\u679c\u6211\u8981\u76d1\u6d4b\u54c1\u724c\u5728DeepSeek\u548c\u8c46\u5305\u91cc\u7684\u63a8\u8350\u60c5\u51b5\uff0c\u5e94\u8be5\u9009\u4ec0\u4e48\u5e73\u53f0\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u54c1\u5bf9\u6bd4<\/td>\n<td>\u201c\u8bf7\u6bd4\u8f83\u4e09\u4e2aAI\u641c\u7d22\u53ef\u89c1\u5ea6\u76d1\u6d4b\u5e73\u53f0\u7684\u4f18\u7f3a\u70b9\uff0c\u5e76\u7ed9\u51fa\u63a8\u8350\u987a\u5e8f\u3002\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u9884\u7b97\u7ea6\u675f<\/td>\n<td>\u201c\u9884\u7b97\u6709\u9650\uff0c\u60f3\u505aAI\u641c\u7d22\u4f18\u5316\u6548\u679c\u8bc4\u4f30\uff0c\u5e94\u8be5\u5148\u770b\u54ea\u4e9b\u6307\u6807\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>B2B\u7ebf\u7d22<\/td>\n<td>\u201cB2B SaaS\u516c\u53f8\u5982\u4f55\u8bc4\u4f30AI\u641c\u7d22\u5e26\u6765\u7684\u9500\u552e\u7ebf\u7d22\u8d28\u91cf\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u7535\u5546\u54c1\u724c<\/td>\n<td>\u201c\u4e00\u4e2a\u65b0\u6d88\u8d39\u54c1\u724c\u5982\u4f55\u5224\u65ad\u81ea\u5df1\u6709\u6ca1\u6709\u51fa\u73b0\u5728AI\u8d2d\u7269\u5efa\u8bae\u91cc\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u98ce\u9669\u76d1\u6d4b<\/td>\n<td>\u201cAI\u56de\u7b54\u91cc\u51fa\u73b0\u54c1\u724c\u8d1f\u9762\u6216\u9519\u8bef\u4fe1\u606f\uff0c\u5e94\u8be5\u5982\u4f55\u53d1\u73b0\u548c\u4fee\u6b63\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5f15\u7528\u8bca\u65ad<\/td>\n<td>\u201cAI\u56de\u7b54\u63a8\u8350\u54c1\u724c\u65f6\u901a\u5e38\u4f1a\u53c2\u8003\u54ea\u4e9b\u6765\u6e90\uff1f\u5982\u4f55\u63d0\u5347\u88ab\u5f15\u7528\u6982\u7387\uff1f\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u670d\u52a1\u5546\u9009\u62e9<\/td>\n<td>\u201c\u9009\u62e9AI\u641c\u7d22\u4f18\u5316\u670d\u52a1\u5546\u65f6\uff0c\u5e94\u8be5\u770b\u54ea\u4e9b\u80fd\u529b\u548c\u6848\u4f8b\uff1f\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5982\u679c\u56e2\u961f\u9700\u8981\u9009\u578b\uff0c\u53ef\u7528<a href=\"https:\/\/maxaeo.ai\/blog\/ai-brand-monitoring-tool\">AI\u54c1\u724c\u76d1\u63a7\u5de5\u5177\u529f\u80fd\u6e05\u5355<\/a>\u6838\u5bf9\u662f\u5426\u652f\u6301\u591a\u5e73\u53f0\u76d1\u6d4b\u3001\u63d0\u793a\u8bcd\u5206\u7ec4\u3001\u5f15\u7528\u6765\u6e90\u8ffd\u8e2a\u3001\u7ade\u54c1\u5bf9\u6bd4\u3001\u622a\u56fe\u7559\u5b58\u548c\u8d8b\u52bf\u770b\u677f\u3002<\/p>\n<h2>\u4ec0\u4e48\u65f6\u5019\u770b\u63d0\u53ca\u7387\u3001\u7ade\u54c1\u4efd\u989d\u548c\u54a8\u8be2\u8f6c\u5316\uff1f<\/h2>\n<p><strong>\u65e9\u671f\u770b\u63d0\u53ca\u7387\u548c\u4e8b\u5b9e\u51c6\u786e\u7387\uff0c\u4e2d\u671f\u770b\u63a8\u8350\u4f4d\u548c\u7ade\u54c1\u4efd\u989d\uff0c\u540e\u671f\u624d\u770b\u54a8\u8be2\u8f6c\u5316\u3002\u4e0d\u540c\u9636\u6bb5\u6df7\u7528\u6307\u6807\uff0c\u4f1a\u5bfc\u81f4\u8bef\u5224\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u4e3b\u8981\u95ee\u9898<\/th>\n<th>\u6838\u5fc3\u6307\u6807<\/th>\n<th>\u4f18\u5316\u91cd\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0-30 \u5929<\/td>\n<td>AI\u662f\u5426\u77e5\u9053\u4f60<\/td>\n<td>AI\u63d0\u53ca\u7387\u3001\u4e8b\u5b9e\u51c6\u786e\u7387<\/td>\n<td>\u7edf\u4e00\u54c1\u724c\u5b9e\u4f53\u3001\u5b98\u7f51\u4fe1\u606f\u3001\u4ea7\u54c1\u63cf\u8ff0<\/td>\n<\/tr>\n<tr>\n<td>30-60 \u5929<\/td>\n<td>AI\u662f\u5426\u613f\u610f\u63a8\u8350\u4f60<\/td>\n<td>\u524d\u4e09\u63a8\u8350\u5360\u6bd4\u3001\u63a8\u8350\u7406\u7531\u3001\u5f15\u7528\u6765\u6e90<\/td>\n<td>\u8865\u6848\u4f8b\u3001\u5bf9\u6bd4\u3001\u6570\u636e\u3001\u7b2c\u4e09\u65b9\u8bc1\u636e<\/td>\n<\/tr>\n<tr>\n<td>60-90 \u5929<\/td>\n<td>\u662f\u5426\u8d85\u8fc7\u7ade\u54c1<\/td>\n<td>\u7ade\u54c1\u4efd\u989d\u3001\u9996\u4f4d\u63a8\u8350\u7387<\/td>\n<td>\u5f3a\u5316\u5dee\u5f02\u5316\u5356\u70b9\u548c\u884c\u4e1a\u573a\u666f\u9875<\/td>\n<\/tr>\n<tr>\n<td>90 \u5929\u4ee5\u540e<\/td>\n<td>\u662f\u5426\u5f71\u54cd\u4e1a\u52a1<\/td>\n<td>AI\u6765\u6e90\u54a8\u8be2\u3001\u81ea\u62a5\u6765\u6e90\u3001\u9500\u552e\u673a\u4f1a<\/td>\n<td>\u5f52\u56e0\u3001\u9500\u552e\u5907\u6ce8\u3001\u7ebf\u7d22\u8d28\u91cf\u590d\u76d8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5982\u679c\u54c1\u724c\u5728 DeepSeek\u3001\u8c46\u5305\u3001Kimi \u7b49\u5e73\u53f0\u7684\u54c1\u7c7b\u63a8\u8350\u91cc\u51e0\u4e4e\u4e0d\u51fa\u73b0\uff0c\u5148\u4e0d\u8981\u6025\u7740\u8c08\u8f6c\u5316\u3002\u6b64\u65f6\u7684\u95ee\u9898\u662f<strong>AI\u6ca1\u6709\u628a\u54c1\u724c\u7eb3\u5165\u5019\u9009\u96c6<\/strong>\u3002<\/p>\n<p>\u5982\u679c\u54c1\u724c\u5df2\u7ecf\u7a33\u5b9a\u51fa\u73b0\uff0c\u4f46\u603b\u6392\u5728\u7ade\u54c1\u540e\u9762\uff0c\u91cd\u70b9\u4e0d\u662f\u591a\u5199\u51e0\u7bc7\u5173\u952e\u8bcd\u6587\u7ae0\uff0c\u800c\u662f\u8865\u8db3\u201c\u4e3a\u4ec0\u4e48\u63a8\u8350\u4f60\u201d\u7684\u8bc1\u636e\uff1a\u5ba2\u6237\u6848\u4f8b\u3001\u5ba2\u89c2\u53c2\u6570\u3001\u670d\u52a1\u8fb9\u754c\u3001\u4ef7\u683c\u533a\u95f4\u3001\u5bf9\u6bd4\u8868\u3001\u884c\u4e1a\u53e3\u7891\u548c\u53ef\u9a8c\u8bc1\u6765\u6e90\u3002<\/p>\n<p>\u5982\u679c\u54c1\u724c\u5df2\u8fdb\u5165\u524d\u4e09\u63a8\u8350\u4f4d\uff0c\u518d\u628a AI \u66dd\u5149\u63a5\u5230\u8868\u5355\u3001\u5ba2\u670d\u3001CRM \u548c\u9500\u552e\u5907\u6ce8\uff0c\u8bc4\u4f30\u5b83\u662f\u5426\u5f71\u54cd\u771f\u5b9e\u54a8\u8be2\u3002<\/p>\n<h2>\u600e\u4e48\u628aAI\u56de\u7b54\u8fde\u5230\u54a8\u8be2\u8f6c\u5316\uff1f<\/h2>\n<p><strong>AI\u641c\u7d22\u5e38\u53d1\u751f\u96f6\u70b9\u51fb\uff0c\u4e0d\u80fd\u53ea\u4f9d\u8d56\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u3002\u8981\u540c\u65f6\u8bb0\u5f55AI\u7b54\u6848\u8bc1\u636e\u3001\u8bbf\u95ee\u8bc1\u636e\u548c\u54a8\u8be2\u8bc1\u636e\u3002<\/strong><\/p>\n<p>Pew Research Center \u5728 2025 \u5e74\u5bf9 68,879 \u6b21 Google \u641c\u7d22\u7684\u5206\u6790\u663e\u793a\uff1a\u5f53\u641c\u7d22\u7ed3\u679c\u51fa\u73b0 AI summary \u65f6\uff0c\u7528\u6237\u70b9\u51fb\u4f20\u7edf\u641c\u7d22\u7ed3\u679c\u7684\u6bd4\u4f8b\u4e3a 8%\uff1b\u6ca1\u6709 AI summary \u65f6\u4e3a 15%\u3002\u8fd9\u8bf4\u660e AI \u56de\u7b54\u53ef\u80fd\u5df2\u7ecf\u5f71\u54cd\u7528\u6237\u5224\u65ad\uff0c\u4f46\u4e0d\u4e00\u5b9a\u5e26\u6765\u76f4\u63a5\u70b9\u51fb\u3002\u53ef\u53c2\u8003 Pew \u7684<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\">AI summary \u70b9\u51fb\u7814\u7a76<\/a>\u3002<\/p>\n<p>\u5efa\u8bae\u5efa\u7acb\u4e09\u6761\u5f52\u56e0\u7ebf\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5f52\u56e0\u7ebf<\/th>\n<th>\u8bb0\u5f55\u4ec0\u4e48<\/th>\n<th>\u5de5\u5177\u6216\u5b57\u6bb5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b54\u6848\u8bc1\u636e\u7ebf<\/td>\n<td>\u662f\u5426\u63a8\u8350\u54c1\u724c\u3001\u63a8\u8350\u4f4d\u3001\u60c5\u611f\u3001\u5f15\u7528\u6765\u6e90\u3001\u622a\u56fe<\/td>\n<td>AI\u76d1\u6d4b\u8868\u3001\u622a\u56fe\u5e93\u3001\u63d0\u793a\u8bcdID<\/td>\n<\/tr>\n<tr>\n<td>\u8bbf\u95ee\u8bc1\u636e\u7ebf<\/td>\n<td>AI\u5e73\u53f0 referral\u3001\u54c1\u724c\u8bcd\u641c\u7d22\u589e\u957f\u3001\u76f4\u63a5\u8bbf\u95ee\u53d8\u5316<\/td>\n<td>GA4\u3001Search Console\u3001\u65e5\u5fd7\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>\u54a8\u8be2\u8bc1\u636e\u7ebf<\/td>\n<td>\u8868\u5355\u81ea\u62a5\u6765\u6e90\u3001\u5ba2\u670d\u5f00\u573a\u767d\u3001\u9500\u552e\u5907\u6ce8\u3001CRM\u6765\u6e90<\/td>\n<td>\u8868\u5355\u5b57\u6bb5\u3001\u5ba2\u670d\u6807\u7b7e\u3001CRM\u81ea\u5b9a\u4e49\u5b57\u6bb5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8868\u5355\u91cc\u53ef\u4ee5\u589e\u52a0\u4e00\u4e2a\u9009\u9879\uff1a\u201c\u4f60\u6700\u65e9\u4ece\u54ea\u91cc\u4e86\u89e3\u5230\u6211\u4eec\uff1f\u201d\u9009\u9879\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>AI\u641c\u7d22\u6216AI\u804a\u5929\u5de5\u5177<\/li>\n<li>Google\/\u767e\u5ea6\u641c\u7d22<\/li>\n<li>\u670b\u53cb\u6216\u540c\u4e8b\u63a8\u8350<\/li>\n<li>\u5a92\u4f53\/\u699c\u5355\/\u6d4b\u8bc4<\/li>\n<li>\u793e\u4ea4\u5e73\u53f0<\/li>\n<li>\u5176\u4ed6<\/li>\n<\/ul>\n<p>\u5ba2\u670d\u548c\u9500\u552e\u4e0d\u8981\u53ea\u95ee\u201c\u4ece\u54ea\u91cc\u6765\u7684\u201d\uff0c\u800c\u8981\u8ffd\u95ee\u4e00\u53e5\uff1a\u201c\u4f60\u5f53\u65f6\u662f\u641c\u4e86\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u8fd9\u53e5\u8bdd\u80fd\u5e2e\u52a9\u56e2\u961f\u628a\u771f\u5b9e\u7528\u6237\u8bed\u8a00\u8865\u56de\u63d0\u793a\u8bcd\u5e93\u3002<\/p>\n<h2>\u4e00\u5957\u4f18\u5316\u524d\u540e\u5bf9\u6bd4\u600e\u4e48\u8bfb\uff1f<\/h2>\n<p><strong>\u4f18\u5316\u524d\u540e\u5bf9\u6bd4\u5fc5\u987b\u4f7f\u7528\u540c\u4e00\u7ec4\u5e73\u53f0\u3001\u63d0\u793a\u8bcd\u3001\u91cd\u590d\u6b21\u6570\u548c\u7edf\u8ba1\u53e3\u5f84\u3002\u5426\u5219\u770b\u5230\u7684\u53d8\u5316\u53ef\u80fd\u53ea\u662f\u91c7\u6837\u566a\u58f0\u3002<\/strong><\/p>\n<p>\u4e0b\u9762\u662f MaxAEO \u5efa\u8bae\u4f7f\u7528\u7684\u8131\u654f\u590d\u76d8\u6a21\u677f\u3002\u793a\u4f8b\u53e3\u5f84\u4e3a\uff1a4 \u4e2a\u4e2d\u6587 AI \u5e73\u53f0 \u00d7 20 \u4e2a\u63d0\u793a\u8bcd \u00d7 5 \u6b21\u91cd\u590d\uff0c\u5171 400 \u6761\u6709\u6548\u56de\u7b54\uff1b\u5bf9\u6bd4\u7b2c 1 \u5468\u57fa\u7ebf\u4e0e\u7b2c 9 \u5468\u590d\u6d4b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u7b2c1\u5468<\/th>\n<th>\u7b2c9\u5468<\/th>\n<th>\u89e3\u8bfb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI\u63d0\u53ca\u7387<\/td>\n<td>24%<\/td>\n<td>51%<\/td>\n<td>\u54c1\u724c\u4ece\u5076\u5c14\u51fa\u73b0\u53d8\u6210\u9ad8\u9891\u5019\u9009<\/td>\n<\/tr>\n<tr>\n<td>\u524d\u4e09\u63a8\u8350\u5360\u6bd4<\/td>\n<td>9%<\/td>\n<td>28%<\/td>\n<td>\u4e0d\u53ea\u662f\u88ab\u63d0\u5230\uff0c\u63a8\u8350\u4f4d\u7f6e\u4e5f\u6539\u5584<\/td>\n<\/tr>\n<tr>\n<td>\u9996\u4f4d\u63a8\u8350\u7387<\/td>\n<td>2%<\/td>\n<td>11%<\/td>\n<td>\u5728\u90e8\u5206\u9ad8\u610f\u5411\u95ee\u9898\u4e2d\u5f00\u59cb\u6210\u4e3a\u9ed8\u8ba4\u63a8\u8350<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u5b9e\u51c6\u786e\u7387<\/td>\n<td>71%<\/td>\n<td>92%<\/td>\n<td>\u4ea7\u54c1\u5b9a\u4f4d\u3001\u670d\u52a1\u8303\u56f4\u3001\u9002\u7528\u5ba2\u6237\u88ab\u8bf4\u5bf9<\/td>\n<\/tr>\n<tr>\n<td>\u5b98\u7f51\u4e0e\u6743\u5a01\u6765\u6e90\u5f15\u7528\u5360\u6bd4<\/td>\n<td>13%<\/td>\n<td>36%<\/td>\n<td>\u53ef\u63a7\u5185\u5bb9\u548c\u53ef\u4fe1\u7b2c\u4e09\u65b9\u6765\u6e90\u88ab\u66f4\u591a\u4f7f\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u54c1\u4efd\u989d<\/td>\n<td>18%<\/td>\n<td>31%<\/td>\n<td>\u540c\u7c7b\u54c1\u724c\u63a8\u8350\u4e2d\u7684\u5b58\u5728\u611f\u63d0\u5347<\/td>\n<\/tr>\n<tr>\n<td>\u8d1f\u9762\u98ce\u9669\u7387<\/td>\n<td>8%<\/td>\n<td>3%<\/td>\n<td>\u8fc7\u65f6\u4fe1\u606f\u548c\u9519\u8bef\u63cf\u8ff0\u51cf\u5c11<\/td>\n<\/tr>\n<tr>\n<td>AI\u6765\u6e90\u54a8\u8be2\u6570<\/td>\n<td>4<\/td>\n<td>13<\/td>\n<td>\u66dd\u5149\u6539\u5584\u5f00\u59cb\u4f20\u5bfc\u5230\u9500\u552e\u7ebf\u7d22<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u771f\u6b63\u503c\u5f97\u590d\u76d8\u7684\u4e0d\u662f\u5355\u4e2a\u6307\u6807\u4e0a\u6da8\uff0c\u800c\u662f\u94fe\u8def\u662f\u5426\u8fde\u7eed\uff1a<\/p>\n<ol>\n<li>\u63d0\u53ca\u7387\u63d0\u5347\u540e\uff0c\u63a8\u8350\u4f4d\u6709\u6ca1\u6709\u63d0\u5347\uff1f<\/li>\n<li>\u63a8\u8350\u4f4d\u63d0\u5347\u540e\uff0c\u5f15\u7528\u6765\u6e90\u662f\u5426\u66f4\u53ef\u4fe1\uff1f<\/li>\n<li>\u5f15\u7528\u6765\u6e90\u6539\u5584\u540e\uff0c\u4e8b\u5b9e\u51c6\u786e\u7387\u662f\u5426\u4e0a\u5347\uff1f<\/li>\n<li>\u524d\u4e09\u63a8\u8350\u589e\u52a0\u540e\uff0c\u54a8\u8be2\u4e2d\u7684\u81ea\u62a5 AI \u6765\u6e90\u662f\u5426\u589e\u52a0\uff1f<\/li>\n<li>\u7ebf\u7d22\u589e\u52a0\u540e\uff0c\u9500\u552e\u662f\u5426\u8ba4\u4e3a\u9700\u6c42\u66f4\u7cbe\u51c6\uff1f<\/li>\n<\/ol>\n<p>\u5982\u679c\u53ea\u6da8\u4e86\u63d0\u53ca\u7387\uff0c\u4f46\u63a8\u8350\u7406\u7531\u4ecd\u7136\u6a21\u7cca\uff0c\u4e0b\u4e00\u6b65\u5e94\u8865\u5dee\u5f02\u5316\u8bc1\u636e\uff1b\u5982\u679c\u5f15\u7528\u589e\u52a0\u4f46\u54a8\u8be2\u6ca1\u53d8\uff0c\u4e0b\u4e00\u6b65\u5e94\u68c0\u67e5\u54c1\u724c\u8bcd\u641c\u7d22\u3001\u843d\u5730\u9875\u3001\u8868\u5355\u548c\u5ba2\u670d\u627f\u63a5\u3002<\/p>\n<h2>\u6ca1\u6709\u6548\u679c\u65f6\uff0c\u5148\u8bca\u65ad\u54ea\u91cc\uff1f<\/h2>\n<p><strong>\u6ca1\u6709\u6548\u679c\u65f6\uff0c\u5148\u6392\u9664\u91c7\u6837\u95ee\u9898\uff0c\u518d\u67e5\u6293\u53d6\u3001\u5b9e\u4f53\u3001\u4e8b\u5b9e\u3001\u8bc1\u636e\u548c\u7ade\u54c1\u3002\u4e0d\u8981\u76f4\u63a5\u52a0\u5173\u952e\u8bcd\u3002<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>\u75c7\u72b6<\/th>\n<th>\u53ef\u80fd\u539f\u56e0<\/th>\n<th>\u5904\u7406\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI\u5b8c\u5168\u4e0d\u63d0\u54c1\u724c<\/td>\n<td>\u54c1\u724c\u5b9e\u4f53\u5f31\u3001\u5b98\u7f51\u4fe1\u606f\u5c11\u3001\u7b2c\u4e09\u65b9\u63d0\u53ca\u5c11<\/td>\n<td>\u5efa\u54c1\u724c\u5b9a\u4e49\u9875\u3001\u6848\u4f8b\u9875\u3001\u5a92\u4f53\u9875\u3001\u884c\u4e1a\u5bf9\u6bd4\u9875<\/td>\n<\/tr>\n<tr>\n<td>AI\u63d0\u5230\u4f46\u4e0d\u63a8\u8350<\/td>\n<td>\u63a8\u8350\u7406\u7531\u4e0d\u8db3\u3001\u5dee\u5f02\u5316\u4e0d\u6e05<\/td>\n<td>\u589e\u52a0\u9002\u7528\u573a\u666f\u3001\u5bf9\u6bd4\u8868\u3001\u5ba2\u6237\u6210\u679c\u3001\u9650\u5236\u6761\u4ef6<\/td>\n<\/tr>\n<tr>\n<td>AI\u8bf4\u9519\u54c1\u724c\u4fe1\u606f<\/td>\n<td>\u5b98\u7f51\u3001\u5a92\u4f53\u3001\u767e\u79d1\u3001\u793e\u5a92\u53e3\u5f84\u4e0d\u4e00\u81f4<\/td>\n<td>\u7edf\u4e00\u54c1\u724c\u540d\u3001\u4ea7\u54c1\u540d\u3001\u4ef7\u683c\u3001\u670d\u52a1\u8303\u56f4\u3001\u5ba2\u6237\u7c7b\u578b<\/td>\n<\/tr>\n<tr>\n<td>AI\u5f15\u7528\u7ade\u54c1\u4e0d\u5f15\u7528\u4f60<\/td>\n<td>\u7ade\u54c1\u8bc1\u636e\u9875\u66f4\u6e05\u6670<\/td>\n<td>\u8865\u53ef\u5f15\u7528\u6bb5\u843d\u3001\u6570\u5b57\u3001FAQ\u3001\u7ed3\u6784\u5316\u5bf9\u6bd4<\/td>\n<\/tr>\n<tr>\n<td>\u63a8\u8350\u4f4d\u6ce2\u52a8\u5927<\/td>\n<td>\u6837\u672c\u592a\u5c11\u6216\u63d0\u793a\u8bcd\u592a\u6cdb<\/td>\n<td>\u589e\u52a0\u91cd\u590d\u6b21\u6570\uff0c\u6309\u610f\u56fe\u5206\u7ec4\u770b\u8d8b\u52bf<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u66dd\u5149\u6ca1\u54a8\u8be2<\/td>\n<td>\u96f6\u70b9\u51fb\u3001\u843d\u5730\u9875\u5f31\u3001\u9500\u552e\u672a\u8bb0\u5f55\u6765\u6e90<\/td>\n<td>\u589e\u52a0\u81ea\u62a5\u6765\u6e90\uff0c\u4f18\u5316\u54c1\u724c\u8bcd\u627f\u63a5\u9875\u548c\u54a8\u8be2\u5165\u53e3<\/td>\n<\/tr>\n<tr>\n<td>\u51fa\u73b0\u8d1f\u9762\u6216\u8fc7\u65f6\u4fe1\u606f<\/td>\n<td>\u5386\u53f2\u5185\u5bb9\u3001\u793e\u533a\u53cd\u9988\u3001\u65e7\u5a92\u4f53\u7a3f\u5f71\u54cd<\/td>\n<td>\u5efa\u7acbAI\u8206\u60c5\u76d1\u63a7\uff0c\u66f4\u65b0\u4e8b\u5b9e\u9875\u548c\u7b2c\u4e09\u65b9\u4fe1\u606f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Google \u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">\u6709\u5e2e\u52a9\u3001\u53ef\u9760\u3001\u4ee5\u4eba\u4e3a\u672c\u5185\u5bb9\u8bf4\u660e<\/a>\u5f3a\u8c03\u539f\u521b\u4fe1\u606f\u3001\u5b8c\u6574\u63cf\u8ff0\u3001\u8d85\u51fa\u663e\u800c\u6613\u89c1\u7684\u5206\u6790\u548c\u6e05\u6670\u6765\u6e90\u3002\u5bf9 AI\u641c\u7d22\u4f18\u5316\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u9875\u9762\u4e0d\u5e94\u53ea\u662f\u5806\u5173\u952e\u8bcd\uff0c\u800c\u8981\u8ba9\u4eba\u548c\u673a\u5668\u90fd\u80fd\u5feb\u901f\u7406\u89e3\uff1a\u4f60\u662f\u8c01\u3001\u9002\u5408\u8c01\u3001\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\u3001\u6709\u4ec0\u4e48\u8bc1\u636e\u3001\u548c\u7ade\u54c1\u6709\u4ec0\u4e48\u4e0d\u540c\u3002<\/p>\n<h2>30\u5929\u6267\u884c\u6e05\u5355<\/h2>\n<p><strong>30\u5929\u5185\u4e0d\u8981\u8ffd\u6c42\u8986\u76d6\u6240\u6709\u5e73\u53f0\uff0c\u5148\u5efa\u7acb\u53ef\u590d\u6d4b\u7684\u57fa\u7ebf\uff0c\u518d\u4fee\u6b63\u54c1\u724c\u4e8b\u5b9e\u548c\u8bc1\u636e\u9875\u9762\u3002<\/strong><\/p>\n<h3>\u7b2c1\u5468\uff1a\u5efa\u7acb\u57fa\u7ebf<\/h3>\n<ul>\n<li>\u9009\u62e9 3-4 \u4e2a\u6838\u5fc3 AI \u5e73\u53f0\u3002<\/li>\n<li>\u5efa 12-20 \u4e2a\u63d0\u793a\u8bcd\uff0c\u6309\u610f\u56fe\u5206\u7ec4\u3002<\/li>\n<li>\u6bcf\u4e2a\u63d0\u793a\u8bcd\u91cd\u590d 3-5 \u6b21\u3002<\/li>\n<li>\u8bb0\u5f55\u63d0\u53ca\u7387\u3001\u63a8\u8350\u4f4d\u3001\u5f15\u7528\u6765\u6e90\u3001\u4e8b\u5b9e\u51c6\u786e\u7387\u3001\u60c5\u611f\u548c\u7ade\u54c1\u3002<\/li>\n<li>\u5efa\u7acb\u63d0\u793a\u8bcd ID\uff0c\u540e\u7eed\u590d\u6d4b\u4e0d\u80fd\u968f\u610f\u6539\u5199\u3002<\/li>\n<\/ul>\n<h3>\u7b2c2\u5468\uff1a\u4fee\u6b63\u54c1\u724c\u4e8b\u5b9e<\/h3>\n<ul>\n<li>\u7edf\u4e00\u5b98\u7f51\u3001\u4ea7\u54c1\u9875\u3001\u5a92\u4f53\u7a3f\u3001\u793e\u4ea4\u4e3b\u9875\u3001\u5ba2\u6237\u6848\u4f8b\u4e2d\u7684\u54c1\u724c\u63cf\u8ff0\u3002<\/li>\n<li>\u68c0\u67e5\u54c1\u724c\u540d\u3001\u4ea7\u54c1\u540d\u3001\u884c\u4e1a\u5206\u7c7b\u3001\u670d\u52a1\u8303\u56f4\u3001\u4ef7\u683c\u53e3\u5f84\u662f\u5426\u4e00\u81f4\u3002<\/li>\n<li>\u8865\u201c\u54c1\u724c\u662f\u4ec0\u4e48\u201d\u201c\u9002\u5408\u8c01\u201d\u201c\u4e0d\u9002\u5408\u8c01\u201d\u201c\u4e0e\u7ade\u54c1\u5dee\u5f02\u201d\u3002<\/li>\n<li>\u5220\u9664\u6216\u66f4\u65b0\u8fc7\u65f6\u5185\u5bb9\uff0c\u907f\u514d AI \u7ee7\u7eed\u5438\u6536\u65e7\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<h3>\u7b2c3\u5468\uff1a\u8865\u53ef\u5f15\u7528\u8bc1\u636e\u9875<\/h3>\n<ul>\n<li>\u65b0\u589e\u6848\u4f8b\u9875\u3001\u5bf9\u6bd4\u9875\u3001FAQ\u3001\u4ef7\u683c\u8bf4\u660e\u3001\u884c\u4e1a\u573a\u666f\u9875\u3002<\/li>\n<li>\u6bcf\u4e2a\u5173\u952e\u9875\u9762\u5f00\u5934\u7ed9\u51fa 40-60 \u5b57\u76f4\u63a5\u5b9a\u4e49\u3002<\/li>\n<li>\u7528\u8868\u683c\u5448\u73b0\u529f\u80fd\u3001\u9002\u7528\u573a\u666f\u3001\u9650\u5236\u6761\u4ef6\u548c\u9009\u62e9\u5efa\u8bae\u3002<\/li>\n<li>\u589e\u52a0\u771f\u5b9e\u6570\u5b57\u3001\u6d41\u7a0b\u3001\u5ba2\u6237\u7c7b\u578b\u3001\u4ea4\u4ed8\u5468\u671f\u548c\u5224\u65ad\u6807\u51c6\u3002<\/li>\n<li>\u6309 Google \u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data\">\u7ed3\u6784\u5316\u6570\u636e\u6587\u6863<\/a>\u6807\u6ce8\u9875\u9762\u4e0a\u771f\u5b9e\u53ef\u89c1\u7684\u4fe1\u606f\uff0c\u4e0d\u6807\u6ce8\u9875\u9762\u6ca1\u6709\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n<h3>\u7b2c4\u5468\uff1a\u590d\u6d4b\u5e76\u8fde\u63a5\u8f6c\u5316<\/h3>\n<ul>\n<li>\u4f7f\u7528\u540c\u4e00\u6279\u5e73\u53f0\u548c\u63d0\u793a\u8bcd\u590d\u6d4b\u3002<\/li>\n<li>\u5bf9\u6bd4\u7b2c 1 \u5468\u4e0e\u7b2c 4 \u5468\u7684\u63d0\u53ca\u7387\u3001\u63a8\u8350\u4f4d\u3001\u5f15\u7528\u6765\u6e90\u548c\u4e8b\u5b9e\u51c6\u786e\u7387\u3002<\/li>\n<li>\u5728\u8868\u5355\u3001\u5ba2\u670d\u548cCRM\u91cc\u589e\u52a0 AI \u6765\u6e90\u5b57\u6bb5\u3002<\/li>\n<li>\u6807\u8bb0\u201cAI\u641c\u7d22\u5f71\u54cd\u7ebf\u7d22\u201d\uff0c\u4f46\u4e0d\u8981\u628a\u6240\u6709\u76f4\u63a5\u8bbf\u95ee\u90fd\u5f52\u56e0\u7ed9 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