{"id":1113,"date":"2026-07-21T11:18:18","date_gmt":"2026-07-21T03:18:18","guid":{"rendered":"https:\/\/maxaeo.cn\/blog\/ai-citation-trust-signals\/"},"modified":"2026-08-06T20:37:05","modified_gmt":"2026-08-06T12:37:05","slug":"ai-citation-trust-signals","status":"publish","type":"post","link":"https:\/\/maxaeo.cn\/blog\/ai-citation-trust-signals\/","title":{"rendered":"AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\u5b9e\u6d4b\uff1a28\u4e07\u6b21\u67e5\u8be2\u4e0b\u7684\u56db\u7c7b\u6743\u91cd\u6392\u5e8f"},"content":{"rendered":"<p>AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\u7684\u771f\u5b9e\u6743\u91cd\u4e0d\u662f\u56db\u7c7b\u5e73\u6743\u3002\u6211\u4eec\u7528 28 \u4e07\u6b21\u8de8\u5e73\u53f0\u67e5\u8be2\u505a\u4e86\u4e00\u6b21\u5355\u53d8\u91cf\u5bf9\u7167\u5b9e\u9a8c\uff0c\u7ed3\u679c\u662f\uff1a\u5185\u5bb9\u65b0\u9c9c\u5ea6\u51c0\u63d0\u5347 <strong>7.8 \u4e2a\u767e\u5206\u70b9<\/strong>\uff0c\u641c\u7d22\u6392\u540d <strong>6.1<\/strong>\uff0c\u7ed3\u6784\u5316\u6570\u636e <strong>2.4<\/strong>\uff0c\u4f5c\u8005\u7f72\u540d <strong>1.3<\/strong>\u3002<\/p>\n<p>\u66f4\u53cd\u76f4\u89c9\u7684\u4e00\u70b9\u5728\u540e\u9762\u2014\u2014\u56db\u7c7b\u4fe1\u53f7\u5168\u505a\uff0c\u53ea\u62ff\u56de 11.4 \u4e2a\u767e\u5206\u70b9\uff0c\u662f\u5355\u72ec\u503c\u52a0\u603b\u7684 <strong>65%<\/strong>\u3002\u8fd9\u610f\u5473\u7740&quot;\u80fd\u52a0\u7684\u4fe1\u53f7\u90fd\u52a0\u4e0a&quot;\u662f\u4e00\u79cd\u6602\u8d35\u7684\u9519\u8bef\u3002\u4e0b\u9762\u662f\u5b8c\u6574\u7684\u5b9e\u9a8c\u8bbe\u8ba1\u3001\u5206\u5c42\u7ed3\u679c\u548c\u6309\u9875\u9762\u72b6\u6001\u67e5\u8868\u7684\u4f18\u5148\u7ea7\u51b3\u7b56\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7<\/h2>\n<p><strong>AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\uff0c\u6307 AI \u641c\u7d22\u5224\u65ad\u4e00\u4e2a\u9875\u9762\u503c\u4e0d\u503c\u5f97\u5199\u8fdb\u7b54\u6848\u65f6\u6240\u4f9d\u8d56\u7684\u53ef\u9a8c\u8bc1\u8bc1\u636e\uff1a\u5185\u5bb9\u65f6\u6548\u3001\u68c0\u7d22\u4f4d\u7f6e\u3001\u7ed3\u6784\u53ef\u89e3\u6790\u6027\u3001\u4f5c\u8005\u8eab\u4efd\u4e0e\u5916\u90e8\u4f50\u8bc1\u3002<\/strong><\/p>\n<p>\u5b83\u4e0d\u662f\u4e00\u4e2a\u4fe1\u53f7\uff0c\u800c\u662f\u4e00\u7ec4\u3002\u4e0b\u8868\u662f\u5b8c\u6574\u5206\u7c7b\uff0c\u4ee5\u53ca\u672c\u6b21\u5b9e\u9a8c\u7684\u8986\u76d6\u8303\u56f4\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4fe1\u53f7\u7c7b\u522b<\/th>\n<th>\u9875\u9762\u4e0a\u7684\u5177\u4f53\u8868\u73b0<\/th>\n<th>\u672c\u6b21\u5b9e\u9a8c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5185\u5bb9\u65f6\u6548<\/td>\n<td>\u6b63\u6587\u5b9e\u8d28\u66f4\u65b0\u3001dateModified\u3001\u7248\u672c\u8bb0\u5f55<\/td>\n<td>\u2705 D \u7ec4<\/td>\n<\/tr>\n<tr>\n<td>\u68c0\u7d22\u4f4d\u7f6e<\/td>\n<td>\u76ee\u6807\u8bcd\u81ea\u7136\u6392\u540d\u3001\u662f\u5426\u8fdb\u5165\u9996\u9875\u7ed3\u679c\u96c6<\/td>\n<td>\u2705 C \u7ec4<\/td>\n<\/tr>\n<tr>\n<td>\u7ed3\u6784\u53ef\u89e3\u6790\u6027<\/td>\n<td>\u5b9a\u4e49\u53e5\u3001\u53c2\u6570\u8868\u3001\u6b65\u9aa4\u5217\u8868\u3001Article schema<\/td>\n<td>\u2705 B \u7ec4<\/td>\n<\/tr>\n<tr>\n<td>\u4f5c\u8005\u8eab\u4efd<\/td>\n<td>\u5b9e\u540d\u7f72\u540d\u3001\u72ec\u7acb\u4f5c\u8005\u9875\u3001\u8d44\u5386\u3001\u8de8\u5e73\u53f0\u4e00\u81f4<\/td>\n<td>\u2705 A \u7ec4<\/td>\n<\/tr>\n<tr>\n<td>\u5916\u90e8\u4f50\u8bc1<\/td>\n<td>\u7b2c\u4e09\u65b9\u63d0\u53ca\u3001\u884c\u4e1a\u76ee\u5f55\u3001\u88ab\u4ed6\u7ad9\u5f15\u7528<\/td>\n<td>\u274c \u672a\u7eb3\u5165<\/td>\n<\/tr>\n<tr>\n<td>\u539f\u521b\u5f52\u5c5e<\/td>\n<td>\u9996\u53d1\u65f6\u95f4\u3001canonical\u3001\u88ab\u642c\u8fd0\u540e\u7684\u5f52\u5c5e\u5224\u5b9a<\/td>\n<td>\u274c \u672a\u7eb3\u5165<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u533a\u522b\u5728\u8fd9\u91cc\uff1a\u4f20\u7edf SEO \u7684\u7ec8\u70b9\u662f\u8fdb\u5165\u7ed3\u679c\u5217\u8868\uff0cAEO \u4f18\u5316\u7684\u7ec8\u70b9\u662f\u88ab\u5199\u8fdb\u90a3\u6bb5\u7b54\u6848\u3002\u4e00\u4e2a\u9875\u9762\u53ef\u4ee5\u7a33\u5b9a\u6392\u5728\u7b2c 1 \u4f4d\u5374\u4ece\u4e0d\u88ab\u5f15\u7528\uff0c\u4e5f\u53ef\u4ee5\u6392\u5728\u7b2c 12 \u4f4d\u5374\u9891\u7e41\u51fa\u73b0\u5728 DeepSeek \u54c1\u724c\u63a8\u8350\u7684\u6765\u6e90\u91cc\u3002<strong>\u4e24\u5957\u6392\u5e8f\u903b\u8f91\u5e76\u4e0d\u91cd\u5408\u3002<\/strong> \u6765\u6e90\u7c7b\u578b\u7684\u5b8c\u6574\u5212\u5206\u4e0e\u8bc1\u636e\u94fe\u8bca\u65ad\u65b9\u6cd5\uff0c\u89c1 <a href=\"https:\/\/maxaeo.cn\/blog\/ai-citation-optimization\">AI \u5f15\u7528\u6765\u6e90\u4f18\u5316\u6307\u5357<\/a>\u3002<\/p>\n<h2>\u73b0\u6709\u7814\u7a76\u6f0f\u6389\u4e86\u4ec0\u4e48<\/h2>\n<p>\u5b66\u672f\u4fa7\u5df2\u7ecf\u6709\u4e86\u624e\u5b9e\u7684\u7ed3\u8bba\uff0c\u4f46\u5b83\u4eec\u7ed5\u5f00\u4e86\u54c1\u724c\u65b9\u6700\u60f3\u95ee\u7684\u4e24\u4e2a\u95ee\u9898\u3002<\/p>\n<p>SIGIR &#8217;26 \u6536\u5f55\u7684 <a href=\"https:\/\/arxiv.org\/abs\/2605.25517\">\u300aWhat Gets Cited: Competitive GEO in AI Answer Engines\u300b<\/a>\uff08Vishwakarma \u7b49\uff0c2026\uff09\u7528\u53cc\u6587\u6863 RAG \u6d4b\u8bd5\u53f0\u8dd1\u4e86 25.2 \u4e07\u6b21\u8bd5\u9a8c\uff0c\u8986\u76d6 6 \u4e2a\u6a21\u578b\u300118 \u4e2a\u5185\u5bb9\u56e0\u5b50\u3002\u7ed3\u8bba\u662f\u4e3b\u9898\u76f8\u5173\u6027\u548c\u4e0a\u4e0b\u6587\u4f4d\u7f6e\u662f\u6700\u5927\u9a71\u52a8\u529b\uff1b&quot;\u8fd1\u671f\u65f6\u95f4\u6233 vs \u65e7\u65f6\u95f4\u6233&quot;\u5728\u5168\u90e8\u516d\u4e2a\u6a21\u578b\u4e0a\u90fd\u662f\u51b3\u5b9a\u6027\u56e0\u5b50\uff08\u8bba\u6587\u56e0\u51c6\u5206\u79bb\u5c06\u5176\u8bb0\u4e3a <strong>OR &gt;10k<\/strong>\uff09\uff1b\u800c<strong>\u7eaf\u6392\u7248\u5c42\u9762\u7684\u6539\u52a8\u51e0\u4e4e\u6ca1\u6709\u5f71\u54cd<\/strong>\uff08Structured vs Dense OR 0.79\u20131.68\uff09\u3002<\/p>\n<p>\u4f46\u90a3 18 \u4e2a\u56e0\u5b50\u91cc\uff0c<strong>\u6ca1\u6709\u4f5c\u8005\u8d44\u5386\u3001\u6ca1\u6709 Schema \u6807\u8bb0\u3001\u6ca1\u6709\u771f\u5b9e\u7f51\u9875\u7684\u641c\u7d22\u6392\u540d<\/strong>\u2014\u2014\u6d4b\u8bd5\u53f0\u662f\u4eba\u5de5\u6ce8\u5165\u7684\u4e24\u7bc7\u5019\u9009\u6587\u6863\uff0c\u7ed5\u8fc7\u4e86\u68c0\u7d22\u73af\u8282\u3002<\/p>\n<p>\u53e6\u4e00\u7bc7 <a href=\"https:\/\/arxiv.org\/abs\/2607.14035\">GEO \u9886\u57df\u7684\u6279\u5224\u6027\u7efc\u8ff0<\/a>\uff08Olivier Martinez\uff0c2026 \u5e74 7 \u6708\uff09\u5219\u7ed9\u51fa\u4e24\u6761\u9650\u5b9a\uff1a\u5bf9&quot;\u6743\u5a01\u8bed\u6c14&quot;\u7684\u652f\u6301&quot;\u5f31\u4e14\u4e0d\u7a33\u5b9a&quot;\uff0c\u5e76\u76f4\u63a5\u8b66\u544a <em>&quot;Do not conflate confidence with evidence&quot;<\/em>\uff08\u4e0d\u8981\u628a\u81ea\u4fe1\u5f53\u6210\u8bc1\u636e\uff09\uff1b\u5bf9\u6587\u6863\u7ed3\u6784\u7684\u8bc4\u4ef7\u662f&quot;\u4e2d\u7b49\u4e14\u5f02\u8d28\u6027\u5f3a&quot;\u2014\u2014<em>&quot;\u7ed3\u6784\u5316\u5b57\u6bb5\u53ef\u80fd\u6539\u5584\u68c0\u7d22\uff0c\u4f46\u672a\u5fc5\u5728\u91cd\u6392\u4e0e\u5f15\u7528\u9636\u6bb5\u4ea7\u751f\u540c\u6837\u6548\u679c&quot;<\/em>\uff0c\u5e94\u9010\u9636\u6bb5\u9a8c\u8bc1\uff0c\u800c\u4e0d\u662f\u5f53\u6210\u4e07\u80fd\u62a4\u8eab\u7b26\u3002<\/p>\n<p>\u6240\u4ee5\u7f3a\u53e3\u5f88\u660e\u786e\uff1a<strong>\u6ca1\u6709\u4eba\u5728\u771f\u5b9e\u7684\u4e2d\u6587 AI \u641c\u7d22\u73af\u5883\u91cc\uff0c\u5bf9\u8fd9\u56db\u7c7b AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\u505a\u8fc7\u5355\u53d8\u91cf\u9694\u79bb\u6d4b\u8bd5\u3002<\/strong> \u8fd9\u5c31\u662f\u8fd9\u6b21\u5b9e\u9a8c\u8981\u8865\u7684\u4f4d\u7f6e\u3002<\/p>\n<h2>\u5b9e\u9a8c\u600e\u4e48\u505a\uff1a28 \u4e07\u6b21\u67e5\u8be2\u7684\u5355\u53d8\u91cf\u5bf9\u7167\u8bbe\u8ba1<\/h2>\n<p>\u5b9e\u9a8c\u5468\u671f\u4e3a 2026 \u5e74 2 \u6708 23 \u65e5\u81f3 6 \u6708 21 \u65e5\uff0c\u5171 17 \u5468\uff0c\u5176\u4e2d\u524d 4 \u5468\u4e3a\u57fa\u7ebf\u671f\u3002\u5e73\u53f0\u8986\u76d6 DeepSeek\u3001\u8c46\u5305\u3001Kimi\u3001\u901a\u4e49\u5343\u95ee\u56db\u5bb6\u7684<strong>\u8054\u7f51\u68c0\u7d22\u6a21\u5f0f<\/strong>\uff0c\u7eaf\u53c2\u6570\u5316\u8bb0\u5fc6\u95ee\u7b54\u4e0d\u8ba1\u5165\u3002<\/p>\n<h3>\u5206\u7ec4\u4e0e\u6837\u672c<\/h3>\n<p>\u6837\u672c\u4e3a 230 \u7bc7\u5185\u5bb9\u9875\uff0c\u5206\u5e03\u5728 42 \u4e2a\u57df\u540d\u30014 \u4e2a\u884c\u4e1a\uff08B2B SaaS\u3001\u4f01\u4e1a\u670d\u52a1\u3001\u6d88\u8d39\u7535\u5b50\u3001\u5bb6\u5c45\u6d88\u8d39\u54c1\uff09\u3002\u5165\u9009\u6761\u4ef6\uff1a\u5df2\u88ab\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u3001\u6b63\u6587 800 \u5b57\u4ee5\u4e0a\u3001\u8fc7\u53bb 6 \u4e2a\u6708\u672a\u505a\u8fc7\u6539\u7248\u6216\u8fc1\u79fb\u3002\u5206\u7ec4\u6309\u57df\u540d\u5206\u5c42\u968f\u673a\uff0c\u907f\u514d\u540c\u4e00\u7ad9\u70b9\u96c6\u4e2d\u5728\u540c\u4e00\u7ec4\uff1a<\/p>\n<ul>\n<li><strong>A \u7ec4 \u4f5c\u8005\u4fe1\u53f7<\/strong>\uff0840 \u7bc7\uff09\uff1a\u5b9e\u540d\u7f72\u540d + \u72ec\u7acb\u4f5c\u8005\u9875 + Person schema + \u8de8\u5e73\u53f0\u8eab\u4efd\u4e00\u81f4<\/li>\n<li><strong>B \u7ec4 \u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff0840 \u7bc7\uff09\uff1a\u8865\u5168 Article\/BlogPosting\u3001author\u3001datePublished\/dateModified\u3001\u9762\u5305\u5c51<\/li>\n<li><strong>C \u7ec4 \u641c\u7d22\u6392\u540d<\/strong>\uff0840 \u7bc7\uff09\uff1a\u5185\u5916\u94fe\u4e0e\u6807\u9898\u6539\u5199\uff0c\u63a8\u8fdb\u76ee\u6807\u8bcd\u81ea\u7136\u6392\u540d<\/li>\n<li><strong>D \u7ec4 \u65b0\u9c9c\u5ea6<\/strong>\uff0840 \u7bc7\uff09\uff1a\u6b63\u6587\u5b9e\u8d28\u66f4\u65b0 \u226530% + \u540c\u6b65 dateModified + \u91cd\u65b0\u63d0\u4ea4<\/li>\n<li><strong>E \u7ec4 \u5bf9\u7167<\/strong>\uff0840 \u7bc7\uff09\uff1a\u4e0d\u505a\u4efb\u4f55\u6539\u52a8<\/li>\n<li><strong>F \u7ec4 \u7ec4\u5408<\/strong>\uff0830 \u7bc7\uff09\uff1a\u56db\u7c7b\u4fe1\u53f7\u6309\u987a\u5e8f\u5206\u56db\u9636\u6bb5\u53e0\u52a0\uff0c\u6bcf\u9636\u6bb5\u95f4\u9694 3 \u5468<\/li>\n<\/ul>\n<p>\u6bcf\u7bc7\u9875\u9762\u914d 6 \u6761\u771f\u5b9e\u7528\u6237\u95ee\u6cd5\uff084 \u6761\u4fe1\u606f\u578b + 2 \u6761\u6bd4\u8f83\u578b\uff09\uff0c\u5171 1380 \u6761 prompt\uff0c\u6bcf\u6761\u6bcf\u5468\u5728 4 \u4e2a\u5e73\u53f0\u5404\u8dd1 3 \u6b21\u72ec\u7acb\u4f1a\u8bdd\uff0c\u7d2f\u8ba1\u7ea6 28.1 \u4e07\u6b21\u67e5\u8be2\u3002<\/p>\n<h3>\u6307\u6807\u5b9a\u4e49\u4e0e\u566a\u58f0\u5e26<\/h3>\n<p>\u5f15\u7528\u7387 = \u8be5\u57df\u540d\u51fa\u73b0\u5728\u56de\u7b54\u5f15\u7528\u6765\u6e90\u4e2d\u7684\u4f1a\u8bdd\u6570 \u00f7 \u603b\u4f1a\u8bdd\u6570\u3002\u5bf9\u7167\u7ec4\u57fa\u7ebf 18.4%\u3001\u89c2\u5bdf\u671f\u672b 18.9%\uff0c\u6f02\u79fb +0.5pp\uff0c\u636e\u6b64\u628a<strong>\u566a\u58f0\u5e26\u5b9a\u4e3a \u00b11.2pp<\/strong>\u2014\u2014\u4f4e\u4e8e\u8fd9\u4e2a\u5e45\u5ea6\u7684\u53d8\u5316\u4e0d\u4f5c\u4e3a\u6709\u6548\u7ed3\u8bba\u3002<\/p>\n<p>\u5355\u53d8\u91cf\u9694\u79bb\u5728\u771f\u5b9e\u7ad9\u70b9\u4e0a\u5e76\u4e0d\u5b8c\u7f8e\uff1aC \u7ec4\u6539\u6807\u9898\u4f1a\u89e6\u53d1\u91cd\u6293\uff0c\u53ef\u80fd\u987a\u5e26\u5f71\u54cd\u65b0\u9c9c\u5ea6\u4fe1\u53f7\u3002\u5904\u7406\u529e\u6cd5\u662f\u51bb\u7ed3 C \u7ec4\u7684 dateModified \u5e76\u53ea\u5728\u975e\u6b63\u6587\u533a\u57df\u6539\u52a8\uff0c\u628a\u4ea4\u53c9\u6c61\u67d3\u538b\u5230\u6700\u4f4e\u3002\u8fd9\u6761\u9650\u5236\u5728\u8bfb\u7ed3\u679c\u65f6\u8981\u4e00\u76f4\u8bb0\u7740\u3002<\/p>\n<p><img decoding=\"async\" src=\"seoimg:\/\/1784542364713-10-64723-1.png\" alt=\"AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\u56db\u7c7b\u6743\u91cd\u5bf9\u7167\u5b9e\u9a8c\u7684\u51c0\u63d0\u5347\u67f1\u72b6\u56fe\uff0c\u65b0\u9c9c\u5ea6\u6700\u9ad8\u3001\u4f5c\u8005\u4fe1\u53f7\u6700\u4f4e\"><\/p>\n<h2>\u56db\u7c7b\u4fe1\u53f7\u7684\u6743\u91cd\u5b9e\u6d4b\u7ed3\u679c<\/h2>\n<p>\u51c0\u63d0\u5347 = \u89c2\u5bdf\u671f\u672b\u5f15\u7528\u7387 \u2212 \u57fa\u7ebf\u5f15\u7528\u7387 \u2212 \u5bf9\u7167\u7ec4\u6f02\u79fb\uff080.5pp\uff09\u3002\u5355\u53d8\u91cf\u7ec4\u89c2\u5bdf\u671f\u4e3a 6 \u5468\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4fe1\u53f7\u7c7b\u522b<\/th>\n<th>\u6837\u672c<\/th>\n<th>\u57fa\u7ebf\u5f15\u7528\u7387<\/th>\n<th>\u89c2\u5bdf\u671f\u672b<\/th>\n<th>\u51c0\u63d0\u5347<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65b0\u9c9c\u5ea6<\/td>\n<td>40 \u7bc7<\/td>\n<td>18.5%<\/td>\n<td>26.8%<\/td>\n<td><strong>+7.8pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u641c\u7d22\u6392\u540d<\/td>\n<td>40 \u7bc7<\/td>\n<td>18.7%<\/td>\n<td>25.3%<\/td>\n<td><strong>+6.1pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u7ed3\u6784\u5316\u6570\u636e<\/td>\n<td>40 \u7bc7<\/td>\n<td>18.3%<\/td>\n<td>21.2%<\/td>\n<td><strong>+2.4pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u4f5c\u8005\u4fe1\u53f7<\/td>\n<td>40 \u7bc7<\/td>\n<td>18.9%<\/td>\n<td>20.7%<\/td>\n<td><strong>+1.3pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u5bf9\u7167\u7ec4<\/td>\n<td>40 \u7bc7<\/td>\n<td>18.4%<\/td>\n<td>18.9%<\/td>\n<td>+0.5pp<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f5c\u8005\u4fe1\u53f7\u7684 +1.3pp \u53ea\u6bd4\u566a\u58f0\u5e26\u9ad8\u51fa 0.1pp\uff0c<strong>\u6574\u4f53\u4e0a\u5c5e\u4e8e\u538b\u7ebf\u7ed3\u8bba<\/strong>\uff0c\u5355\u72ec\u770b\u4e0d\u8db3\u4ee5\u652f\u6491\u6295\u5165\u3002\u4f46\u62c6\u5f00\u770b\uff0c\u5b83\u7684\u5206\u5e03\u6781\u4e0d\u5747\u5300\u2014\u2014\u540e\u9762\u4f1a\u8bb2\u5230\u3002<\/p>\n<p>\u6392\u5e8f\u672c\u8eab\u548c SIGIR \u8bba\u6587\u7684\u65b9\u5411\u4e00\u81f4\uff1a\u65f6\u6548\u4e0e\u4f4d\u7f6e\u7c7b\u4fe1\u53f7\u662f\u95e8\u69db\uff0c\u4fe1\u4efb\u7ebf\u7d22\u7684\u589e\u76ca\u504f\u5c0f\u3002\u4f46\u771f\u6b63\u6709\u7528\u7684\u4fe1\u606f\u85cf\u5728\u5206\u5c42\u91cc\uff0c\u4e0d\u5728\u5747\u503c\u91cc\u3002<\/p>\n<h2>\u65b0\u9c9c\u5ea6\uff1a\u89c1\u6548\u6700\u5feb\uff0c\u4f46\u6709\u534a\u8870\u671f<\/h2>\n<p>\u65b0\u9c9c\u5ea6\u662f\u56db\u7c7b\u4fe1\u53f7\u91cc\u552f\u4e00\u80fd\u5728\u4e24\u5468\u5185\u770b\u5230\u660e\u786e\u56de\u62a5\u7684\uff0c\u4e5f\u662f\u552f\u4e00\u4f1a\u81ea\u5df1\u8870\u51cf\u7684\u3002\u628a\u65b0\u9c9c\u5ea6\u7ec4\u7684\u89c2\u5bdf\u671f\u5ef6\u957f\u5230 13 \u5468\u540e\uff0c\u66f2\u7ebf\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u66f4\u65b0\u540e\u5468\u6570<\/th>\n<th>\u51c0\u63d0\u5347<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c 2 \u5468<\/td>\n<td>+9.4pp\uff08\u5cf0\u503c\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 4 \u5468<\/td>\n<td>+8.6pp<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 6 \u5468<\/td>\n<td>+7.8pp<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 9 \u5468<\/td>\n<td>+5.1pp<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 13 \u5468<\/td>\n<td>+3.3pp<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u534a\u8870\u671f\u7ea6 10 \u5468\u3002<\/strong> \u8fd9\u6761\u66f2\u7ebf\u76f4\u63a5\u51b3\u5b9a\u5185\u5bb9\u7ffb\u65b0\u7684\u6392\u671f\u8282\u594f\u2014\u2014\u5b63\u5ea6\u4e00\u8f6e\u521a\u597d\u5361\u5728\u6536\u76ca\u8dcc\u7834\u4e00\u534a\u7684\u4f4d\u7f6e\uff0c\u518d\u6162\u5c31\u7b49\u4e8e\u8ba9\u524d\u4e00\u8f6e\u6295\u5165\u767d\u767d\u8870\u51cf\u6389\u3002<\/p>\n<p><img decoding=\"async\" src=\"seoimg:\/\/1784542364713-10-64723-2.png\" alt=\"\u65b0\u9c9c\u5ea6\u4fe1\u53f7\u5f15\u7528\u7387\u968f\u65f6\u95f4\u8870\u51cf\u7684\u66f2\u7ebf\u56fe\uff0c\u7b2c2\u5468\u8fbe\u5230\u5cf0\u503c\u540e\u9010\u5468\u56de\u843d\"><\/p>\n<h3>\u56db\u4e2a\u5e73\u53f0\u7684\u91cd\u6293\u5ef6\u8fdf\u5dee\u591a\u5c11<\/h3>\n<p>\u4ece\u5185\u5bb9\u66f4\u65b0\u5230\u8be5\u5e73\u53f0\u56de\u7b54\u4e2d\u51fa\u73b0\u65b0\u7248\u672c\u5185\u5bb9\uff0c\u4e2d\u4f4d\u5ef6\u8fdf\u5dee\u5f02\u5f88\u5927\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u4e2d\u4f4d\u5ef6\u8fdf<\/th>\n<th>90 \u5206\u4f4d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8c46\u5305<\/td>\n<td>6 \u5929<\/td>\n<td>14 \u5929<\/td>\n<\/tr>\n<tr>\n<td>Kimi<\/td>\n<td>9 \u5929<\/td>\n<td>19 \u5929<\/td>\n<\/tr>\n<tr>\n<td>DeepSeek<\/td>\n<td>11 \u5929<\/td>\n<td>23 \u5929<\/td>\n<\/tr>\n<tr>\n<td>\u901a\u4e49\u5343\u95ee<\/td>\n<td>13 \u5929<\/td>\n<td>27 \u5929<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5b9e\u64cd\u542b\u4e49\uff1a<strong>\u66f4\u65b0\u540e\u4e0d\u5230 14 \u5929\u5c31\u5224\u5b9a&quot;\u6ca1\u6548\u679c&quot;\uff0c\u7b49\u4e8e\u6f0f\u6389\u4e00\u534a\u5e73\u53f0\u3002<\/strong> \u8c46\u5305\u80fd\u6700\u5feb\u53cd\u6620\u6539\u52a8\uff0c\u901a\u4e49\u5343\u95ee\u6700\u6162\u2014\u2014\u505a A\/B \u5224\u65ad\u65f6\uff0c\u89c2\u5bdf\u7a97\u53e3\u81f3\u5c11\u8981\u76d6\u5230\u6700\u6162\u5e73\u53f0\u7684 90 \u5206\u4f4d\u3002<\/p>\n<h3>\u53ea\u6539 dateModified \u4e0d\u6539\u6b63\u6587\uff0c\u7b49\u4e8e\u6ca1\u6539<\/h3>\n<p>\u65b0\u9c9c\u5ea6\u7ec4\u91cc\u6709 12 \u7bc7\u505a\u4e86\u5bf9\u7167\u5b50\u6d4b\u8bd5\uff1a\u53ea\u66f4\u65b0 dateModified \u548c Article schema \u91cc\u7684\u65e5\u671f\uff0c\u6b63\u6587\u4e00\u5b57\u4e0d\u52a8\u3002\u7ed3\u679c\u662f <strong>+0.8pp\uff0c\u843d\u5728\u566a\u58f0\u5e26\u5185<\/strong>\u3002<\/p>\n<p>\u8fd9\u548c SIGIR \u8bba\u6587\u5e76\u4e0d\u51b2\u7a81\uff1a\u8bba\u6587\u6d4b\u7684\u662f&quot;\u8fd1\u671f\u65f6\u95f4\u6233 vs \u65e7\u65f6\u95f4\u6233&quot;\uff0c\u4e24\u8fb9\u7684\u5185\u5bb9\u672c\u8eab\u6709\u5dee\u5f02\uff1b\u800c\u6211\u4eec\u6d4b\u7684\u662f&quot;\u540c\u4e00\u7bc7\u5185\u5bb9\u6539\u4e2a\u65e5\u671f&quot;\u3002<strong>\u65f6\u95f4\u6233\u53ea\u662f\u7d22\u5f15\u7ebf\u7d22\uff0c\u6a21\u578b\u6bd4\u5bf9\u7684\u662f\u5185\u5bb9\u672c\u8eab\u662f\u5426\u53d8\u4e86\u3002\u5237\u65e5\u671f\u8fd9\u6761\u6377\u5f84\u5df2\u7ecf\u5931\u6548\u3002<\/strong><\/p>\n<h2>\u641c\u7d22\u6392\u540d\uff1a\u8fdb\u524d\u5341\u662f\u95e8\u69db\uff0c\u524d\u5341\u5185\u7ee7\u7eed\u722c\u6536\u76ca\u5f88\u5c0f<\/h2>\n<p>\u641c\u7d22\u6392\u540d\u7684 +6.1pp \u5747\u503c\u63a9\u76d6\u4e86\u4e00\u4e2a\u9636\u68af\u7ed3\u6784\u3002\u6309\u6392\u540d\u533a\u95f4\u62c6\u5f00\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6392\u540d\u533a\u95f4\u53d8\u5316<\/th>\n<th>\u6837\u672c<\/th>\n<th>\u5f15\u7528\u7387\u51c0\u53d8\u5316<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>21 \u540d\u4ee5\u540e \u2192 11\u201320 \u540d<\/td>\n<td>10 \u7bc7<\/td>\n<td>+0.6pp\uff08\u566a\u58f0\u5e26\u5185\uff09<\/td>\n<\/tr>\n<tr>\n<td>11\u201320 \u540d \u2192 4\u201310 \u540d<\/td>\n<td>20 \u7bc7<\/td>\n<td><strong>+10.9pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>4\u201310 \u540d \u2192 1\u20133 \u540d<\/td>\n<td>10 \u7bc7<\/td>\n<td>+2.1pp<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6536\u76ca\u51e0\u4e4e\u5168\u90e8\u96c6\u4e2d\u5728<strong>\u8de8\u8fc7\u7b2c 10 \u540d\u8fd9\u6761\u7ebf<\/strong>\u7684\u90a3\u4e00\u8df3\u3002\u4ece 20 \u540d\u722c\u5230 11 \u540d\u4e0d\u4ea7\u751f\u53ef\u6d4b\u6536\u76ca\uff0c\u4ece\u7b2c 5 \u540d\u722c\u5230\u7b2c 2 \u540d\u4e5f\u53ea\u6709 2.1pp\u3002<\/p>\n<p>\u539f\u56e0\u5728\u68c0\u7d22\u73af\u8282\uff1a\u591a\u6570\u4e2d\u6587 AI \u5e73\u53f0\u7684\u8054\u7f51\u68c0\u7d22\u6293\u53d6\u7684\u662f\u9996\u9875\u7ed3\u679c\u96c6\uff0c\u8fdb\u4e0d\u53bb\u8fd9\u4e2a\u96c6\u5408\u5c31\u6ca1\u6709\u88ab\u5f15\u7528\u7684\u673a\u4f1a\uff1b\u8fdb\u53bb\u4e4b\u540e\uff0c\u9009\u8c01\u7531\u5185\u5bb9\u7279\u5f81\u51b3\u5b9a\uff0c\u4f4d\u7f6e\u7684\u8fb9\u9645\u4f5c\u7528\u8fc5\u901f\u8870\u51cf\u3002\u6392\u540d\u5df2\u7ecf\u5f88\u597d\u5374\u59cb\u7ec8\u4e0d\u88ab\u5f15\u7528\u7684\u8bca\u65ad\u8def\u5f84\uff0c\u89c1<a href=\"https:\/\/maxaeo.cn\/blog\/seo-ai-not-recommended\">\u641c\u7d22\u5f3a\u52bf\u54c1\u724c\u7684 AI \u8131\u8282\u8bca\u65ad<\/a>\u3002<\/p>\n<p><strong>\u7ed3\u8bba\u5f88\u76f4\u63a5\uff1a\u628a\u6392\u540d\u4ece 15 \u540d\u63a8\u5230 8 \u540d\u503c\u5f97\u6295\uff1b\u4ece 5 \u540d\u63a8\u5230 2 \u540d\uff0c\u4e0d\u503c\u5f97\u4e3a AI \u53ef\u89c1\u5ea6\u5355\u72ec\u6295\u3002<\/strong><\/p>\n<h2>\u7ed3\u6784\u5316\u6570\u636e\uff1a\u5b83\u662f\u653e\u5927\u5668\uff0c\u4e0d\u662f\u53d1\u52a8\u673a<\/h2>\n<p>\u7ed3\u6784\u5316\u6570\u636e\u7684 +2.4pp \u662f\u56db\u7c7b\u91cc\u6700\u5bb9\u6613\u88ab\u8bef\u8bfb\u7684\u4e00\u4e2a\u6570\u5b57\u3002\u6309\u9875\u9762\u672c\u8eab\u662f\u5426\u5df2\u6709\u53ef\u6458\u5f55\u7ed3\u6784\u62c6\u5f00\u540e\uff0c\u5dee\u8ddd\u662f 11 \u500d\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9875\u9762\u7c7b\u578b<\/th>\n<th>\u6837\u672c<\/th>\n<th>\u51c0\u63d0\u5347<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5df2\u6709\u5b9a\u4e49\u53e5 \/ \u53c2\u6570\u8868 \/ \u6b65\u9aa4\u5217\u8868<\/td>\n<td>20 \u7bc7<\/td>\n<td><strong>+4.4pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u7eaf\u53d9\u4e8b\u578b\u9875\u9762<\/td>\n<td>20 \u7bc7<\/td>\n<td>+0.4pp\uff08\u566a\u58f0\u5e26\u5185\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Schema \u4e0d\u521b\u9020\u53ef\u5f15\u7528\u6027\uff0c\u5b83\u53ea\u662f\u8ba9\u5df2\u7ecf\u5b58\u5728\u7684\u53ef\u5f15\u7528\u7ed3\u6784\u66f4\u5bb9\u6613\u88ab\u89e3\u6790\u3002<\/strong> \u7ed9\u4e00\u7bc7\u6ca1\u6709\u660e\u786e\u7b54\u6848\u5757\u7684\u53d9\u4e8b\u6587\u7ae0\u52a0 Article schema\uff0c\u7b49\u4e8e\u7ed9\u7a7a\u76d2\u5b50\u8d34\u6807\u7b7e\u3002\u8fd9\u4e5f\u548c\u7efc\u8ff0\u91cc&quot;\u7ed3\u6784\u5316\u5b57\u6bb5\u53ef\u80fd\u6539\u5584\u68c0\u7d22\u3001\u672a\u5fc5\u6539\u5584\u5f15\u7528&quot;\u7684\u5224\u65ad\u5bf9\u5f97\u4e0a\u3002<\/p>\n<p>\u8fd9\u8fd8\u89e3\u91ca\u4e86\u884c\u4e1a\u91cc\u6d41\u4f20\u7684\u4e00\u4e2a\u53ef\u7591\u7ed3\u8bba\u2014\u2014&quot;FAQPage schema \u662f\u6700\u5f3a\u7684\u5355\u4e00\u5f15\u7528\u9884\u6d4b\u56e0\u5b50&quot;\u3002\u76f8\u5173\u6027\u53ef\u80fd\u662f\u771f\u7684\uff0c\u56e0\u679c\u65b9\u5411\u5374\u53cd\u4e86\uff1a<strong>\u4f1a\u5199 FAQ \u7ed3\u6784\u7684\u9875\u9762\uff0c\u672c\u6765\u5c31\u6709\u4e00\u95ee\u4e00\u7b54\u7684\u53ef\u6458\u5f55\u5757\u3002<\/strong><\/p>\n<p>\u65f6\u95f4\u70b9\u4e0a\u4e5f\u8981\u66f4\u65b0\u8ba4\u77e5\uff1aGoogle \u5df2\u4e8e <strong>2026 \u5e74 5 \u6708 7 \u65e5<\/strong>\u8d77\u4e0d\u518d\u5c55\u793a FAQ \u5bcc\u5a92\u4f53\u641c\u7d22\u7ed3\u679c\uff0c\u5e76\u5c06\u5728\u968f\u540e\u51e0\u4e2a\u6708\u91cc\u79fb\u9664\u5bf9\u5e94\u7684\u641c\u7d22\u5916\u89c2\u7b5b\u9009\u3001\u5bcc\u5a92\u4f53\u62a5\u544a\u4e0e\u6d4b\u8bd5\u5de5\u5177\u652f\u6301\uff08\u89c1 <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/faqpage\">Google \u5b98\u65b9 FAQPage \u7ed3\u6784\u5316\u6570\u636e\u6587\u6863<\/a>\uff09\u3002\u6ce8\u610f\u533a\u5206\u4e24\u4ef6\u4e8b\uff1a<strong>SERP \u5c55\u793a\u5f62\u6001\u6ca1\u4e86\uff0c\u4f46 FAQPage \u4ecd\u662f\u6709\u6548\u7684 Schema.org \u7c7b\u578b\uff0cGoogle \u4ecd\u4f1a\u89e3\u6790\u5b83\u6765\u7406\u89e3\u9875\u9762\u3002<\/strong> \u6240\u4ee5\u8be5\u4fdd\u7559\u5c31\u4fdd\u7559\uff0c\u53ea\u662f\u522b\u518d\u628a\u9884\u7b97\u538b\u5728&quot;\u62a2\u5bcc\u5a92\u4f53\u4f4d&quot;\u4e0a\u3002<\/p>\n<h2>\u4f5c\u8005\u4fe1\u53f7\uff1a\u53ea\u5728&quot;\u8be5\u4fe1\u8c01&quot;\u7684\u95ee\u9898\u4e0a\u88ab\u8c03\u7528<\/h2>\n<p>\u4f5c\u8005\u4fe1\u53f7\u7684\u6574\u4f53\u503c\u538b\u7ebf\uff0c\u4f46\u6309 prompt \u7c7b\u578b\u62c6\u5f00\uff0c\u51fa\u73b0\u4e86\u5b9e\u9a8c\u4e2d\u6700\u5e72\u51c0\u7684\u4e00\u7ec4\u53cd\u5dee\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>Prompt \u7c7b\u578b<\/th>\n<th>\u5360\u6bd4<\/th>\n<th>\u51c0\u63d0\u5347<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9009\u578b \/ \u63a8\u8350 \/ &quot;\u54ea\u4e2a\u597d&quot;<\/td>\n<td>1\/3<\/td>\n<td><strong>+4.3pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u5b9e\u67e5\u8be2 \/ \u53c2\u6570\u786e\u8ba4<\/td>\n<td>2\/3<\/td>\n<td>\u22120.2pp<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u6a21\u578b\u53ea\u5728\u9700\u8981\u5224\u65ad&quot;\u8fd9\u4e2a\u89c2\u70b9\u8be5\u4fe1\u8c01&quot;\u7684\u65f6\u5019\uff0c\u624d\u53bb\u8c03\u7528\u4f5c\u8005\u53ef\u4fe1\u5ea6\u3002<\/strong> \u95ee&quot;\u67d0\u578b\u53f7\u7684\u7eed\u822a\u662f\u591a\u5c11&quot;\uff0c\u5b83\u4e0d\u5173\u5fc3\u8c01\u5199\u7684\uff1b\u95ee&quot;\u8fd9\u51e0\u6b3e\u600e\u4e48\u9009&quot;\uff0c\u7f72\u540d\u548c\u8d44\u5386\u5f00\u59cb\u8d77\u4f5c\u7528\u3002<\/p>\n<p>\u8fd9\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u4f5c\u8005\u5b9e\u4f53\u5efa\u8bbe\u7684\u8bc4\u4ef7\u4e00\u76f4\u4e24\u6781\u5206\u5316\u2014\u2014\u6d4b\u7684 prompt \u7c7b\u578b\u4e0d\u540c\uff0c\u7ed3\u8bba\u5c31\u76f8\u53cd\u3002\u8fd9\u4e5f\u548c\u7efc\u8ff0\u91cc&quot;\u6743\u5a01\u8bed\u6c14\u6548\u679c\u5f31\u4e14\u4e0d\u7a33\u5b9a&quot;\u7684\u5224\u65ad\u5e76\u4e0d\u77db\u76fe\uff1a<strong>\u8bed\u6c14\u4e0d\u7b49\u4e8e\u8eab\u4efd\uff0c\u53ef\u9a8c\u8bc1\u7684\u4f5c\u8005\u5b9e\u4f53\u624d\u662f\u4fe1\u53f7\u3002<\/strong> \u843d\u5730\u65b9\u6cd5\u53ef\u53c2\u8003<a href=\"https:\/\/maxaeo.cn\/blog\/author-ai-citation\">\u4f5c\u8005\u8eab\u4efd\u4e0e\u4e13\u5bb6\u8d44\u5386\u7684\u5bf9\u7167\u5b9e\u6d4b<\/a>\u3002<\/p>\n<h2>\u56db\u7c7b\u53e0\u52a0\u4e3a\u4ec0\u4e48\u53ea\u5151\u73b0 65%<\/h2>\n<p>\u7ec4\u5408\u7ec4\uff0830 \u7bc7\uff09\u6309\u65b0\u9c9c\u5ea6 \u2192 \u6392\u540d \u2192 \u7ed3\u6784\u5316\u6570\u636e \u2192 \u4f5c\u8005\u7684\u987a\u5e8f\u5206\u56db\u9636\u6bb5\u53e0\u52a0\uff0c\u6bcf\u9636\u6bb5\u95f4\u9694 3 \u5468\uff0c\u5f97\u5230\u8fd9\u6761\u8fb9\u9645\u6536\u76ca\u66f2\u7ebf\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u53e0\u52a0\u9636\u6bb5<\/th>\n<th>\u7d2f\u8ba1\u51c0\u63d0\u5347<\/th>\n<th>\u672c\u9636\u6bb5\u8fb9\u9645<\/th>\n<th>\u5355\u72ec\u5b9e\u6d4b\u503c<\/th>\n<th>\u5151\u73b0\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4ec5\u65b0\u9c9c\u5ea6<\/td>\n<td>+7.8pp<\/td>\n<td>+7.8pp<\/td>\n<td>+7.8pp<\/td>\n<td>100%<\/td>\n<\/tr>\n<tr>\n<td>+ \u641c\u7d22\u6392\u540d<\/td>\n<td>+10.1pp<\/td>\n<td>+2.3pp<\/td>\n<td>+6.1pp<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>+ \u7ed3\u6784\u5316\u6570\u636e<\/td>\n<td>+11.0pp<\/td>\n<td>+0.9pp<\/td>\n<td>+2.4pp<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>+ \u4f5c\u8005\u4fe1\u53f7<\/td>\n<td>+11.4pp<\/td>\n<td>+0.4pp<\/td>\n<td>+1.3pp<\/td>\n<td>31%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5355\u72ec\u503c\u52a0\u603b 17.6pp\uff0c\u7ec4\u5408\u5b9e\u6d4b <strong>11.4pp\uff0c\u6574\u4f53\u5151\u73b0\u7387 65%<\/strong>\u3002\u7b2c\u4e00\u7c7b\u4fe1\u53f7\u5c31\u5403\u6389\u4e86\u603b\u6536\u76ca\u7684 68%\uff0c\u7b2c\u56db\u7c7b\u53ea\u5269 0.4pp\u3002<\/p>\n<p>\u539f\u56e0\u662f\u8fd9\u56db\u7c7b\u4fe1\u53f7\u5728\u6a21\u578b\u4fa7\u5171\u4eab\u540c\u4e00\u4e2a\u5224\u65ad\u7ef4\u5ea6\u2014\u2014<strong>\u5b83\u4eec\u90fd\u5728\u56de\u7b54&quot;\u8fd9\u4e00\u9875\u53ef\u4e0d\u53ef\u4fe1&quot;\uff0c\u800c\u4e0d\u662f\u5404\u81ea\u6253\u5f00\u4e00\u4e2a\u72ec\u7acb\u901a\u9053\u3002<\/strong> \u4e00\u65e6\u67d0\u4e00\u7c7b\u628a\u9875\u9762\u63a8\u8fc7\u4e86\u53ef\u4fe1\u9608\u503c\uff0c\u5176\u4f59\u4fe1\u53f7\u53ea\u80fd\u63d0\u4f9b\u5197\u4f59\u786e\u8ba4\u3002<\/p>\n<p>\u8fd9\u662f&quot;\u5806\u4fe1\u53f7&quot;\u7b56\u7565\u6700\u8d35\u7684\u76f2\u533a\uff1a<strong>\u9884\u7b97\u6309\u56db\u4efd\u82b1\uff0c\u56de\u62a5\u6309\u4e00\u4efd\u591a\u4e00\u70b9\u6536\u3002<\/strong> Princeton \u56e2\u961f\u5728 <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/3637528.3671900\">KDD 2024 \u7684 GEO \u8bba\u6587<\/a>\u4e2d\u62a5\u544a\u8fc7\u7cfb\u7edf\u6027\u4f18\u5316\u6700\u9ad8 40% \u7684\u53ef\u89c1\u5ea6\u63d0\u5347\uff0c\u90a3\u4e2a\u4e0a\u9650\u540c\u6837\u662f\u7ec4\u5408\u6548\u679c\uff0c\u4e0d\u662f\u5404\u9879\u76f8\u52a0\u3002<\/p>\n<h2>\u5b9e\u9a8c\u6ca1\u6d4b\u3001\u4f46\u4e0d\u8be5\u5ffd\u7565\u7684\u4e09\u7c7b\u4fe1\u53f7<\/h2>\n<p>\u672c\u6b21\u5b9e\u9a8c\u53ea\u9694\u79bb\u4e86\u56db\u7c7b\u9875\u9762\u5185\u4fe1\u53f7\u3002\u4e0b\u9762\u4e09\u7c7b\u540c\u5c5e AI\u5f15\u7528\u53ef\u4fe1\u5ea6\u4fe1\u53f7\uff0c\u4f46\u9700\u8981\u8de8\u7ad9\u6216\u8de8\u65f6\u95f4\u89c2\u6d4b\uff0c\u65e0\u6cd5\u7528\u5355\u53d8\u91cf\u8bbe\u8ba1\u5e72\u51c0\u5730\u6d4b\u51fa\u6765\u2014\u2014\u4e0d\u4ee3\u8868\u5b83\u4eec\u4e0d\u91cd\u8981\uff1a<\/p>\n<ol>\n<li><strong>\u5916\u90e8\u4f50\u8bc1<\/strong>\uff1a\u88ab\u884c\u4e1a\u5a92\u4f53\u3001\u76ee\u5f55\u3001\u95ee\u7b54\u793e\u533a\u63d0\u53ca\u7684\u5bc6\u5ea6\u3002\u5b83\u5f71\u54cd\u7684\u662f\u6a21\u578b\u5bf9&quot;\u8fd9\u4e2a\u54c1\u724c\u662f\u4e0d\u662f\u8fd9\u4e2a\u9886\u57df\u7684\u5e38\u89c1\u7b54\u6848&quot;\u7684\u5148\u9a8c\u5224\u65ad\uff0c\u4f5c\u7528\u70b9\u5728\u68c0\u7d22\u4e4b\u524d\uff0c\u4e0d\u5728\u9875\u9762\u4e4b\u5185\u3002<\/li>\n<li><strong>\u539f\u521b\u5f52\u5c5e<\/strong>\uff1a\u540c\u4e00\u7bc7\u5185\u5bb9\u88ab\u591a\u7ad9\u8f6c\u8f7d\u65f6\uff0c\u6a21\u578b\u672a\u5fc5\u628a\u529f\u52b3\u8bb0\u7ed9\u9996\u53d1\u65b9\u3002\u9996\u53d1\u65f6\u95f4\u3001canonical\u3001\u7ad9\u5185\u5f15\u7528\u7f51\u7edc\u51b3\u5b9a\u5f52\u5c5e\u5224\u5b9a\u2014\u2014\u5177\u4f53\u5efa\u6cd5\u89c1<a href=\"https:\/\/maxaeo.cn\/blog\/ai-source-attribution\">\u539f\u521b\u5f52\u5c5e\u4fe1\u53f7\u600e\u4e48\u5efa<\/a>\u3002<\/li>\n<li><strong>\u53ef\u6838\u9a8c\u7684\u4e8b\u5b9e\u9897\u7c92<\/strong>\uff1aSIGIR \u8bba\u6587\u91cc\u9664\u65f6\u6548\u4e0e\u76f8\u5173\u6027\u5916\uff0c\u53e6\u4e00\u4e2a\u8de8\u6a21\u578b\u7a33\u5b9a\u751f\u6548\u7684\u56e0\u5b50\u662f<strong>\u660e\u786e\u6807\u4ef7<\/strong>\u3002\u63a8\u5e7f\u5f00\u8bf4\uff0c\u5177\u4f53\u6570\u5b57\uff08\u4ef7\u683c\u3001\u53c2\u6570\u3001\u7248\u672c\u53f7\u3001\u751f\u6548\u65e5\u671f\uff09\u6bd4\u5f62\u5bb9\u8bcd\u66f4\u5bb9\u6613\u88ab\u6458\u5f55\u8fdb\u7b54\u6848\u2014\u2014\u8fd9\u4e00\u70b9\u4e0e\u6211\u4eec&quot;\u7ed3\u6784\u5316\u6570\u636e\u53ea\u662f\u653e\u5927\u5668&quot;\u7684\u7ed3\u8bba\u65b9\u5411\u4e00\u81f4\uff1a\u53ef\u5f15\u7528\u6027\u6765\u81ea\u5185\u5bb9\u672c\u8eab\u6709\u6ca1\u6709\u786c\u4fe1\u606f\u3002<\/li>\n<\/ol>\n<h2>\u6309\u9875\u9762\u72b6\u6001\u51b3\u7b56\uff0c\u800c\u4e0d\u662f\u6309\u4fe1\u53f7\u6392\u540d<\/h2>\n<p>\u4f18\u5148\u7ea7\u4e0d\u8be5\u662f\u4e00\u5f20\u5168\u5c40\u6392\u5e8f\u8868\uff0c\u800c\u5e94\u8be5\u662f\u6309\u9875\u9762\u5f53\u524d\u72b6\u6001\u67e5\u8868\u3002\u628a\u51c0\u63d0\u5347\u9664\u4ee5\u6bcf\u7bc7\u7684\u6295\u5165\u4eba\u5929\uff0c\u6548\u7387\u6392\u5e8f\u4f1a\u548c\u5747\u503c\u6392\u5e8f\u5b8c\u5168\u4e0d\u540c\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4fe1\u53f7\uff08\u9650\u5b9a\u9002\u7528\u573a\u666f\uff09<\/th>\n<th>\u51c0\u63d0\u5347<\/th>\n<th>\u6bcf\u7bc7\u4eba\u5929<\/th>\n<th>\u6548\u7387\uff08pp\/\u4eba\u5929\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7ed3\u6784\u5316\u6570\u636e\uff08\u9875\u9762\u5df2\u6709\u7ed3\u6784\u5757\uff09<\/td>\n<td>+4.4pp<\/td>\n<td>0.3<\/td>\n<td><strong>14.7<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u9c9c\u5ea6\uff08\u6b63\u6587\u5b9e\u8d28\u66f4\u65b0\uff09<\/td>\n<td>+7.8pp<\/td>\n<td>1.5<\/td>\n<td>5.2<\/td>\n<\/tr>\n<tr>\n<td>\u641c\u7d22\u6392\u540d\uff08\u76ee\u6807\u8bcd\u5728 11\u201320 \u540d\uff09<\/td>\n<td>+10.9pp<\/td>\n<td>5.0<\/td>\n<td>2.2<\/td>\n<\/tr>\n<tr>\n<td>\u4f5c\u8005\u4fe1\u53f7\uff08\u9009\u578b\/\u63a8\u8350\u7c7b\u9875\u9762\uff09<\/td>\n<td>+4.3pp<\/td>\n<td>3.0<\/td>\n<td>1.4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f5c\u8005\u4fe1\u53f7\u7684 3 \u4eba\u5929\u662f\u644a\u9500\u503c\uff0c\u5305\u542b\u4f5c\u8005\u9875\u4e0e\u8de8\u5e73\u53f0\u8eab\u4efd\u5efa\u8bbe\u7684\u4e00\u6b21\u6027\u6295\u5165\uff0c\u5206\u644a\u5230\u8be5\u4f5c\u8005\u540d\u4e0b\u9875\u9762\u3002<\/p>\n<p><strong>\u6309\u8fd9\u4e2a\u987a\u5e8f\u5224\u65ad\uff1a<\/strong><\/p>\n<ol>\n<li>\u9875\u9762\u5df2\u6709\u5b9a\u4e49\u53e5\u3001\u53c2\u6570\u8868\u6216\u6b65\u9aa4\u5217\u8868\uff0c\u4f46\u7f3a Article schema \u2192 <strong>\u5148\u8865 schema<\/strong>\uff0c0.3 \u4eba\u5929\u6362 4.4pp<\/li>\n<li>\u9875\u9762\u8d85\u8fc7 6 \u4e2a\u6708\u672a\u5b9e\u8d28\u66f4\u65b0 \u2192 <strong>\u505a\u5185\u5bb9\u7ffb\u65b0<\/strong>\uff0c\u6b63\u6587\u6539\u52a8\u91cf\u8981\u591f\uff0c\u522b\u53ea\u52a8\u65e5\u671f<\/li>\n<li>\u76ee\u6807\u8bcd\u81ea\u7136\u6392\u540d\u5728 11\u201320 \u540d \u2192 <strong>\u6295\u6392\u540d<\/strong>\uff0c\u8fd9\u662f\u552f\u4e00\u6709\u5927\u8df3\u8dc3\u7684\u533a\u95f4<\/li>\n<li>\u9875\u9762\u5c5e\u4e8e&quot;\u600e\u4e48\u9009 \/ \u54ea\u4e2a\u597d \/ \u63a8\u8350&quot;\u7c7b \u2192 <strong>\u5efa\u4f5c\u8005\u5b9e\u4f53<\/strong><\/li>\n<li>\u76ee\u6807\u8bcd\u6392\u540d\u5728 21 \u540d\u4e4b\u540e \u2192 <strong>\u8fd9\u56db\u7c7b\u4fe1\u53f7\u90fd\u4e0d\u8981\u78b0<\/strong>\uff0c\u5148\u89e3\u51b3\u4e3b\u9898\u76f8\u5173\u6027\u548c\u8986\u76d6\u5ea6<\/li>\n<\/ol>\n<p>\u7b2c 5 \u6761\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u3002\u76f8\u5173\u6027\u662f\u68c0\u7d22\u73af\u8282\u7684\u524d\u7f6e\u95e8\u69db\uff0cSIGIR \u8bba\u6587\u91cc\u4e3b\u9898\u662f\u5426\u5339\u914d\u7684 OR \u9ad8\u8fbe 10000 \u4ee5\u4e0a\u2014\u2014\u4e0d\u8fdb\u5019\u9009\u96c6\uff0c\u53ef\u4fe1\u5ea6\u4fe1\u53f7\u65e0\u4ece\u8c08\u8d77\u3002\u5b8c\u6574\u7684\u8bc1\u636e\u7f51\u7edc\u642d\u5efa\u8def\u5f84\u89c1 <a href=\"https:\/\/maxaeo.cn\/blog\/geo-optimization-how-to\">7 \u6b65\u642d\u5efa AI \u5f15\u7528\u4e0e\u54c1\u724c\u63d0\u53ca\u8bc1\u636e\u7f51\u7edc<\/a>\u3002<\/p>\n<p><img decoding=\"async\" src=\"seoimg:\/\/1784542364713-10-64723-3.png\" alt=\"\u56db\u4e2a\u4e2d\u6587AI\u5e73\u53f0\u4ece\u5185\u5bb9\u66f4\u65b0\u5230\u91cd\u65b0\u6293\u53d6\u7684\u4e2d\u4f4d\u5ef6\u8fdf\u5bf9\u6bd4\u56fe\"><\/p>\n<h2>\u4e0a\u7ebf\u524d\u7684\u4e03\u6b65\u8bca\u65ad\u6e05\u5355<\/h2>\n<p>\u6539\u52a8\u4e4b\u524d\u6309\u987a\u5e8f\u8fc7\u4e00\u904d\uff0c\u53ef\u4ee5\u907f\u514d\u5927\u90e8\u5206\u65e0\u6548\u6295\u5165\uff1a<\/p>\n<ol>\n<li><strong>\u786e\u8ba4\u6293\u53d6\u53ef\u8fbe<\/strong>\uff1aAI \u722c\u866b UA \u672a\u88ab robots.txt \u6216 WAF \u62e6\u622a\uff0c\u9875\u9762\u65e0 nosnippet<\/li>\n<li><strong>\u786e\u8ba4\u76ee\u6807\u8bcd\u6392\u540d\u533a\u95f4<\/strong>\uff1a21 \u540d\u4e4b\u540e\u5148\u505a\u76f8\u5173\u6027\uff0c\u4e0d\u505a\u4fe1\u53f7<\/li>\n<li><strong>\u786e\u8ba4\u9875\u9762\u6709\u53ef\u6458\u5f55\u5757<\/strong>\uff1a\u81f3\u5c11\u4e00\u4e2a 40\u201360 \u5b57\u7684\u5b9a\u4e49\u6bb5\u6216\u4e00\u5f20\u53c2\u6570\u8868<\/li>\n<li><strong>\u6838\u5bf9 dateModified \u4e0e\u6b63\u6587\u53d8\u66f4\u540c\u6b65<\/strong>\uff1a\u53ea\u6539\u65e5\u671f\u4e0d\u6539\u5185\u5bb9\u4f1a\u88ab\u8bc6\u522b\u4e3a\u65e0\u6548\u66f4\u65b0<\/li>\n<li><strong>\u6838\u5bf9 Article schema \u5b57\u6bb5\u4e0e\u6b63\u6587\u4e00\u81f4<\/strong>\uff1aschema \u91cc\u5199\u7684\u4f5c\u8005\u3001\u65e5\u671f\u5fc5\u987b\u5728\u9875\u9762\u4e0a\u8089\u773c\u53ef\u89c1<\/li>\n<li><strong>\u6838\u5bf9\u4f5c\u8005\u5b9e\u4f53\u8de8\u5e73\u53f0\u4e00\u81f4<\/strong>\uff1a\u540c\u540d\u540c\u804c\u79f0\u540c\u7b80\u4ecb\uff0c\u59d3\u540d\u62fc\u5199\u4e0e\u5934\u8854\u4e0d\u8981\u6709\u53d8\u4f53<\/li>\n<li><strong>\u5efa\u7acb\u5f15\u7528\u7387\u57fa\u7ebf<\/strong>\uff1a\u81f3\u5c11 4 \u5468\u3001\u6bcf\u6761 prompt \u6bcf\u5468 3 \u6b21\uff0c\u624d\u80fd\u628a\u566a\u58f0\u5e26\u7b97\u51fa\u6765<\/li>\n<\/ol>\n<p>\u7b2c 7 \u6b65\u662f\u524d\u63d0\u3002<strong>\u6ca1\u6709\u57fa\u7ebf\u5c31\u6ca1\u6709\u5f52\u56e0<\/strong>\uff0c\u6539\u52a8\u4e4b\u540e\u7684\u6240\u6709\u6ce2\u52a8\u90fd\u65e0\u6cd5\u533a\u5206\u662f\u81ea\u5df1\u7684\u6548\u679c\u8fd8\u662f\u5e73\u53f0\u4fa7\u53d8\u5316\u3002<\/p>\n<h2>\u8fd9\u4efd\u5b9e\u9a8c\u7684\u8fb9\u754c<\/h2>\n<p>\u7ed3\u8bba\u6709\u660e\u786e\u7684\u9002\u7528\u8303\u56f4\uff0c\u9700\u8981\u8bf4\u6e05\u695a\uff1a<\/p>\n<ul>\n<li><strong>\u53ea\u8986\u76d6\u8054\u7f51\u68c0\u7d22\u6a21\u5f0f<\/strong>\u3002\u6a21\u578b\u4e0d\u89e6\u53d1\u68c0\u7d22\u3001\u76f4\u63a5\u7528\u53c2\u6570\u5316\u8bb0\u5fc6\u56de\u7b54\u65f6\uff0c\u8fd9\u56db\u7c7b\u4fe1\u53f7\u90fd\u4e0d\u53c2\u4e0e\u3002<\/li>\n<li><strong>\u53ea\u8986\u76d6 4 \u4e2a\u884c\u4e1a<\/strong>\u3002B2C \u5feb\u6d88\u3001\u533b\u7597\u4e0e\u91d1\u878d\u672a\u7eb3\u5165\u3002YMYL 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